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Adv 420
1.
Kevin Fanning ADV 420
Fall 2013
2.
Background
3.
Target Audience 13-18 Year Old
Males 25-35 Year Old Males & Females 45-60 Year Old Males & Females
4.
The Big Idea #ChicagoBearsFOW
5.
Incentives
6.
Tools and Tactics The
“hashtag” Segmented Adwords
7.
Key Performance Indicators Following
Increase Google Analytics Sales Analysis
8.
Budget Google AdWords: $30,000/month 10
Employees at combined $750,000 salary Estimated total of $1.5 million for an effective campaign
9.
Summary #ChicagoBearsFOW Campaign Google AdWords
Download now