3. Pick your font style and colour very
carefully:
• Make it easy to read
• Colours that contrast – not blend
• Large enough to read but not too large
4. Content and its placement, is important:
• Guide your reader’s eyes to the information
• Use borders sparingly – too many lines makes the
content hard to focus on
• Use natural pointing devices where possible to
lead your reader
• Use as few words as possible but still getting your
point across