Ideate, Build, Refine is the story behind the first million dollar product I ever made. This talk walks through the lessons I learned, mistakes I made, and success I had along the way. The talk was for the IDSA Good Design = Good Business Webinar series

1. @KevLeht
Ideate, Build, Refine!
How to make a $1M product

2. @KevLeht
Me

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How old am I?

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Case Study

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If you have an idea, you already
have the tools to build it.

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Ideate!
Build!
Refine
How do you build a product?

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Step #1:!
Ideate!
“Find a problem worth solving”

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What is the problem?!
Who has the problem?!
Why do they have the problem?
Questions to Ask

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Create iPhone app to
fix minecraft on the go
Possible Solution?

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Validate your idea by
getting buy in from potential
customers

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Step #2:!
Build!
“Design a full solution - not just a product”

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Understand audience!
Keep it simple!
Make it fun
Product

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Product

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What happens when things go
wrong?

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You can’t market an app that has a
two star review in the app store

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Product support/ social media = trust

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Support should be relieving not
adding more frustration

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Support forum!
Helpdesk!
Update notifications
Interacting with the Community

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Search and Social Media!
Email Campaigns!
Blog / News Sites
Marketing Efforts

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Build Order
Product
Product Support
Marketing
Social Media

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Step #3:!
Refine!
“The user doesn’t get it” No, YOU don’t
get it.

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Look at analytics data
Where to Get Feedback

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Analytics

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Look at analytics data!
Talk to users
Where to Get Feedback

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Ask the right questions:
What is the problem?
Why do you have it?

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You are the problem solver

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Idea
Cost? Value?

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What Changes Do I Build?
High !
Value
Low !
Value
Low Cost High Cost
Jackpots Good Bets
Resource!
Traps

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Good Bets

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What Changes Do I Build?
High !
Value
Low !
Value
Low Cost High Cost
Jackpots Good Bets
Resource!
Traps
Intern!
Projects

33. @KevLeht
Prioritize high value items you
can build quickly

34. @KevLeht
1. Ideate, Build, Refine!
2. Product support + social media = trust!
3. Ask the right questions

35. @KevLeht
kl@kevn.io!
http://kevinlehtiniitty.com!
!
Pick my brain:
http://clarity.fm/kevinlehtiniitty