1. Thack 2012:
Acme™ Travel Companion
Paul Davies
Jeppesen Australia
JEPPESEN PROPRIETARY

2. Meet the Thack Team!
 Developers
 Owen Griffiths
 Rob Hodges
 Satinda Singh
 Presenter
 Paul Davies
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3. Quick overview of our Journey Planning Team
 Public Transport Journey Planning software – since 1992
 Based in Brisbane, Australia
 Division of Jeppesen, which is part of Boeing
 Approximately 35 developers (journey planning division)
 Software supports 400 million consumer queries each year
 New cloud product – Jeppesen Journey Planner has clients
in the UK (Tickety Split @ MoneySaving Experts), Australia
(several apps) and USA (CoStar.com)
 We believe public transit information can deliver additional
value to the global travelling experience.
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4. Current Situation
 Travel Agents provide their customers
with a static itinerary of hotel and
flights (and insurance).
 Transactional Relationship.
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5. What does Acme™ Travel Companion do?
Provides location based services within
an app while on location.
Provides more updates on flights, hotel,
local travel arrangements and (future)
ability to make activity-based purchases
on location!
This aims to enhance the relationship
between agent and traveller.
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6. What we have built for THack
 Uses the following APIs:
 Jeppesen Journey Planner
 OAG
 Navigate between Airport and Hotel
 Shows distance (for taxi/driving) and transit details (for bus/train) in
reaching destination.
 Rebranded (or white-labelled) for travel agents to give to
travel customers
 Given to the traveller by the travel agent
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7. Commercial Model
 Application for the traveller
 Built in partnership with:
 Travel Agency (branding for app)
 GDS’
 Activities based purchasing (Expedia or other)
 Proposed Model
 Funding from organisation that allows purchasing of products while on
location. For example: Broadway tickets, Zoos and Amusement Parks
(Disneyland) etc.)
 App branded for travel agent (owns the customer relationship)
 Provided free of charge to traveller
 Would take an export of the booking - or allow OAG data to show real-
time updates for flights.
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8. Who could pay for this?
 Travel Agency could pay for integration – relatively small
 App code could be open source
 Global Advertisers (Travel Insurance providers?)
 The organisation that gains the most – selling location-based
tickets through the app in Activities (something like Expedia
Activities?).
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9. Who wins from this exchange?
 Traveller
 A free app that enhances the travelling experience!
 Travel Agency
 Builds customer experience and branding
 Greater chance of repeat business
 GDS
 Delivers something of value to GDS’ customers’ customer
 Increases switching costs for client to change to GDS competitors
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10. Future enhancements/roadmap
 In-app purchases
 Train/bus fares
 Activities
 Insurance
 Additional and last-minute hotel and flight bookings (Travel Agent and
GDS)
 Port to other platforms
 IOS (iPhone and iPad)
 Windows
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11. Technical Stuff (Optional Slide)
 Built with Cordova (formally known as PhoneGap)
 HTML5
 JavaScript using Angular JS framework
 Making Rest call to JJP API
 Soap (still needing work) call to OAG
 Anyone interested in trying out app I can share the file.
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12. Questions
Q&A
Paul Davies
Sales Manager – APAC
Jeppesen Australia
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