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As the always-connected traveller turns to mobile and other devices to search and book products, travel brands must finally grasp the importance of providing a seamless multi-channel customer experience.
The rules have changed. So how do consumers use devices compared to desktop browsers?
What opportunities and pitfalls should online brands look out for and capitalise on?
These and many other issues were in this 60-minute webinar presented by Tnooz and Tealeaf on 1 February 2012.
Geoff Galat, Tealeaf, vice president for world wide marketing
Graham Jones, internet psychologist
Dieter Davis, Expedia, director of web Analytics Implementation