The internet affords us an unprecedented opportunity to have our art, designs, images, and photography seen, but unfortunately, stolen as well. In this presentation we discuss tools and methods for attempting to protect your images. We also highlight methods and tools for discovering infringement, and make suggestions on what to do when infringement is discovered.
By Kevin Mullett
2. ProtectingYour Images on theWeb
andTracking Down Infringement
kevinmullett.com
twitter.com/kmullett
facebook.com/kevinmullett
linkedin.com/in/kevinmullett
justgoogle“kevin mullett”
3. If you choose to make an image
visible, you have negated the absolute
ability to make it unable to be copied.
@kmullett // #StopTheif
4. // sometimesit’sfunny…
@kmullett // #StopTheif
Controlling images is a bit of a misnomer
Snapchat is supposed to allow limited viewing based
on a user set time.
Snapgrab is Snapchat
Kriptonite.
5. No, disabling right click, view
source, and print screen tricks are
not going to save your images.
@kmullett // #StopTheif
6. // howmighttheystill grabit?
If you are displaying it, there
is almost always a way to grab
it. If by no other means than
another camera.
@kmullett // #StopTheif
8. // typesof copyright(andimplications!)
@kmullett // #StopTheif
» public domain
» creative commons
» fair use
» exceptions
» stock
royalty-free
rights managed
I’m not a lawyer, but my Spidey sense is tingling!
12. // ExchangeableImageFileFormat- EXIF
@kmullett // #StopTheif
Originally created by
(Japan Electronics and Information Technology Industries Association)
The current specification, EXIF 2.2, was released April 2002.
Notable data includes:
» Copyright
» Author
» Lat/Long (gps)
» Time/Date
» Camera make
24. Obviously, you don’t lose your
copyright when someone or some
service strips the EXIF metadata out,
but it does make it difficult to identify.
@kmullett // #StopTheif
25. With licensing, sub-licensing, and
agreeing to TOS, you grant rights to
others, but do not lose your copyright,
but I’m not a lawyer.
@kmullett // #StopTheif
26. // practical reasonsfor metadata stripping
@kmullett // #StopTheif
Each software package may
handle metadata preservation
automatically or provide options.
27. // whereyousharematters
Who respects your EXIF metadata and
who does not? File names are often
changed as well.
@kmullett // #StopTheif
Respect
No respect
33. // automaticallywatermarkinwordpress
A paid Wordpress plug-in
@kmullett // #StopTheif
» Set text
» Use an image
» Watermark new &
previously uploaded
images
» re-samples for
quality
35. // imagery– andevenmore
We are not even considering things like
Google Chrome extensions and Adobe AIR.
@kmullett // #StopTheif
36. // imagematchingsearchtools
@kmullett // #StopTheif
Copies, look alikes, derivatives…
WARNING!
For searching anime, manga,
game images, etc. NSFW!
If you saved it
A full path to the image
38. // GoogleImagesSearchbyimage
@kmullett // #StopTheif
Drag, upload, or point to the
url of an image to search for
similar images, larger sizes,
and other sites that display it.
42. // preparefor posting
Be prepared. Be efficient.
» Titles
» Description
» Keywords and tags
» Links to supporting info
» Names of subject
» Location/GEO
» Equipment
@kmullett // #StopTheif
43. // usingGoogleoperators
@kmullett // #StopTheif
» allintitle:
» allintext:
» allinurl: trees
» red filetype:jpg
» trees site:facebook.com
» "by kevin mullett"
44. #SMX Toronto
Set alerts for: your name, usernames, subject
names, product/service names, brand name, and
possibly misspellings.
@kmullett // #StopTheif
// usealertstowatchfor uses& mentions
45. // onceyouknowwherethey’vebeenused
@kmullett // #StopTheif
» site:whois.domaintools.com/ “who infringed?”
» What else is on this server?
» Gone, but not really?
Now let’s go looking for WHO is using them.
47. // you’vedecideditreallyisa problem
thoughts on taking action
» stop, wait, consider your action carefully
» when is it time to pick up the phone to make contact
» copyright the work
» contact an attorney
» contact the hosting provider/ISP (abuse@)
» contact the social network it appears on (report/flag)
» get professional ORM/SERM/SEO/SM help
@kmullett // #StopTheif
48. // DMCA– Digital MillenniumCopyrightAct
play google’s game for removal?
» google accounts — Me on the Web
(if your name/brand is used, but only if on a porn site. why?)
» google help — Have you found webspam?
» google help — Removing Content From Google
» google help — DMCA – Google AdSense
» bing — Notice of Infringement
@kmullett // #StopTheif
49. // Doug’strick, brilliantinit’ssimplicity
» buy a stock photo to place on the page (my mega list of agencies)
» report them to the stock agency for infringement
@kmullett // #StopTheif
50. If you really want to manage the
potential for misuse of your images,
you must be proactive, not just
reactive.
@kmullett // #StopTheif
51. // theimageusecovenant
Thou shalt not simply do a Google
search, to find ones images, nor
right clicketh on an image one
likes and call it a day.
In Search of Stock Photography
My 49 Stock Photography Sites Mega List
@kmullett // #StopTheif
52. Ask me about what I do at Cirrus ABS and the SMBFW.
me
search “Kevin Mullett”
bit.ly/aboutKM
@kmullett
Joe Shoemaker – untitled pic of me