The internet affords us an unprecedented opportunity to have our art, designs, images, and photography seen, but unfortunately, stolen as well. In this presentation we discuss tools and methods for attempting to protect your images. We also highlight methods and tools for discovering infringement, and make suggestions on what to do when infringement is discovered. By Kevin Mullett

1. ProtectingYour Images on theWeb
andTracking Down Infringement
by Kevin Mullett

2. ProtectingYour Images on theWeb
andTracking Down Infringement
kevinmullett.com
twitter.com/kmullett
facebook.com/kevinmullett
linkedin.com/in/kevinmullett
justgoogle“kevin mullett”

3. If you choose to make an image
visible, you have negated the absolute
ability to make it unable to be copied.
@kmullett // #StopTheif

4. // sometimesit’sfunny…
@kmullett // #StopTheif
Controlling images is a bit of a misnomer
Snapchat is supposed to allow limited viewing based
on a user set time.
Snapgrab is Snapchat
Kriptonite.

5. No, disabling right click, view
source, and print screen tricks are
not going to save your images.
@kmullett // #StopTheif

6. // howmighttheystill grabit?
If you are displaying it, there
is almost always a way to grab
it. If by no other means than
another camera.
@kmullett // #StopTheif

7. // think youbeatthem?
They can just copy the screen…
@kmullett // #StopTheif
$
…or take a picture of it.

8. // typesof copyright(andimplications!)
@kmullett // #StopTheif
» public domain
» creative commons
» fair use
» exceptions
» stock
royalty-free
rights managed
I’m not a lawyer, but my Spidey sense is tingling!

9. // copyright: whocanyoutrust?
@kmullett // #StopTheif
Mr. X didn’t
create the
image, so he
cannot set
rights.

10. // whoreallyownsthisimage?
@kmullett // #StopTheif
A TinEye
search
quickly
shows
there is an
issue.

11. // checkingthevalidityof copyrightclaim
@kmullett // #StopTheif
It’s on me to
check!

12. // ExchangeableImageFileFormat- EXIF
@kmullett // #StopTheif
Originally created by
(Japan Electronics and Information Technology Industries Association)
The current specification, EXIF 2.2, was released April 2002.
Notable data includes:
» Copyright
» Author
» Lat/Long (gps)
» Time/Date
» Camera make

13. // metadata viewingmethods& tools
@kmullett // #StopTheif
What’s behind the digital curtain?

14. // whatcanwefindout?
@kmullett // #StopTheif
Pretty much anything and everything…

15. // EXIF canbeviewedbymanyofflinetools
@kmullett // #StopTheif
How it shows up is dependent on
the platform and software.

16. // EXIF viewer for android
@kmullett // #StopTheif
You must have the image on your device.

17. // settingEXIFfor your camera…
@kmullett // #StopTheif
Settings are camera dependent
and may require a pc.

18. // xmpfrominsideof Photoshop
@kmullett // #StopTheif
Import based on job types

19. // Inter. PressTelecommunicationsCouncil
@kmullett // #StopTheif

20. // for medical professionals
@kmullett // #StopTheif

21. // other waystoaddmetadata
@kmullett // #StopTheif
Add authors

22. // badnews, toolsfor scrubbingmetadata
@kmullett // #StopTheif
Renaming or copying will not
get rid of the meta data, but this will.

23. // thereareevenmobileEXIFerasers
@kmullett // #StopTheif
Tools like this make it so people
can remove metadata.

24. Obviously, you don’t lose your
copyright when someone or some
service strips the EXIF metadata out,
but it does make it difficult to identify.
@kmullett // #StopTheif

25. With licensing, sub-licensing, and
agreeing to TOS, you grant rights to
others, but do not lose your copyright,
but I’m not a lawyer.
@kmullett // #StopTheif

26. // practical reasonsfor metadata stripping
@kmullett // #StopTheif
Each software package may
handle metadata preservation
automatically or provide options.

27. // whereyousharematters
Who respects your EXIF metadata and
who does not? File names are often
changed as well.
@kmullett // #StopTheif
Respect
No respect

28. // uniquewaystoshare
Add data on top of your photos
@kmullett // #StopTheif

29. // watermarkingtechniques
@kmullett // #StopTheif
What might go wrong here?

30. // toomuch?
@kmullett // #StopTheif
Well that should fix their wagon, but…

31. // watermarkingimagesinPicasa
@kmullett // #StopTheif
Google Picasa can automatically add
watermarks when you upload.
Well, this isn’t likely to help.

32. // cloud/webimagerytools
Photoshop is not required…
@kmullett // #StopTheif

33. // automaticallywatermarkinwordpress
A paid Wordpress plug-in
@kmullett // #StopTheif
» Set text
» Use an image
» Watermark new &
previously uploaded
images
» re-samples for
quality

34. // youcanwatermarkonthego
For Android and iOS (many to choose from)
@kmullett // #StopTheif

35. // imagery– andevenmore
We are not even considering things like
Google Chrome extensions and Adobe AIR.
@kmullett // #StopTheif

36. // imagematchingsearchtools
@kmullett // #StopTheif
Copies, look alikes, derivatives…
WARNING!
For searching anime, manga,
game images, etc. NSFW!
If you saved it
A full path to the image

37. // imagematchingsearchtools
@kmullett // #StopTheif
Must be an image, not a URL
Limited results
Options

38. // GoogleImagesSearchbyimage
@kmullett // #StopTheif
Drag, upload, or point to the
url of an image to search for
similar images, larger sizes,
and other sites that display it.

39. // wherecanI getthatimage?
@kmullett // #StopTheif
Which stock agency did
this come from?

40. // testitononeof your favoriteblogs
@kmullett // #StopTheif
Click the extension or right
click and select…

41. // namingyour images
Use intelligent naming
conventions to catch lazy thieves.
» xxxx-km.jpg
» xxxx-13z15z05.jpg
» xxxx_by_thx1138.jpg
@kmullett // #StopTheif

42. // preparefor posting
Be prepared. Be efficient.
» Titles
» Description
» Keywords and tags
» Links to supporting info
» Names of subject
» Location/GEO
» Equipment
@kmullett // #StopTheif

43. // usingGoogleoperators
@kmullett // #StopTheif
» allintitle:
» allintext:
» allinurl: trees
» red filetype:jpg
» trees site:facebook.com
» "by kevin mullett"

44. #SMX Toronto
Set alerts for: your name, usernames, subject
names, product/service names, brand name, and
possibly misspellings.
@kmullett // #StopTheif
// usealertstowatchfor uses& mentions

45. // onceyouknowwherethey’vebeenused
@kmullett // #StopTheif
» site:whois.domaintools.com/ “who infringed?”
» What else is on this server?
» Gone, but not really?
Now let’s go looking for WHO is using them.

46. // discovered, documented, tracked, removed
@kmullett // #StopTheif

47. // you’vedecideditreallyisa problem
thoughts on taking action
» stop, wait, consider your action carefully
» when is it time to pick up the phone to make contact
» copyright the work
» contact an attorney
» contact the hosting provider/ISP (abuse@)
» contact the social network it appears on (report/flag)
» get professional ORM/SERM/SEO/SM help
@kmullett // #StopTheif

48. // DMCA– Digital MillenniumCopyrightAct
play google’s game for removal?
» google accounts — Me on the Web
(if your name/brand is used, but only if on a porn site. why?)
» google help — Have you found webspam?
» google help — Removing Content From Google
» google help — DMCA – Google AdSense
» bing — Notice of Infringement
@kmullett // #StopTheif

49. // Doug’strick, brilliantinit’ssimplicity
» buy a stock photo to place on the page (my mega list of agencies)
» report them to the stock agency for infringement
@kmullett // #StopTheif

50. If you really want to manage the
potential for misuse of your images,
you must be proactive, not just
reactive.
@kmullett // #StopTheif

51. // theimageusecovenant
Thou shalt not simply do a Google
search, to find ones images, nor
right clicketh on an image one
likes and call it a day.
In Search of Stock Photography
My 49 Stock Photography Sites Mega List
@kmullett // #StopTheif

52. Ask me about what I do at Cirrus ABS and the SMBFW.
me
search “Kevin Mullett”
bit.ly/aboutKM
@kmullett
Joe Shoemaker – untitled pic of me