PERSONAL BRAND EXPLORATION
Kevin Ochoa
Project & Portfolio I: Week 1
March 5, 2023

What makes me, me is that from the way I grew up . I live
with my mom my parents got a divorce when I was young.
Since then I've seen my mom struggle but she never gave up
and continue to work hard for me and my two sisters. She has
taught me that with hard work you are able to accomplish
anything. Im hoping to accomplish great things in the future. I
want to become someone that my two little sister are proud of
and that they are able to follow the path I’ve made for them.
IDENTITY

PROFESSION
Potential Job Titles:
• Red Bull- Brand Marketing Manager
• Major League Baseball- Campaign
Manager, performance media
• Boston Celtics- Inside sales
Representative
BRAND ARCHETYPE - Understanding
+ Leveraging your Hero Also known as
the: The warrior, crusader, rescuer,
superhero, the soldier, dragon slayer,
the winner and the team player,
competitor, crusader, achiever, coach
[Marketing and Media] for [INDUSTRY/ MARKET]

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Kevin Ochoa
Outreach Plan:
• I will do my research on the person and on the job that
I’m applying for.
• I will try to use social media to try and contact him or I
will use LinkedIn and see if I can get his contact
information
• After 3 days have pass by I will try to email to email him
professionally.
[Christopher Monico media
manager at [Major League
Baseball]
Kevin Ochoa
Outreach Plan:
• I will try to be flattery when contacting him and do my
research about him.
• I will try to reach him through social media or I will try to
email him.
• If a week has gone by I will try to email him to see what
is going to happen to me.
[Chad LeMeur Marketing
Manager at [Red Bull]
Kevin Ochoa
Outreach Plan:
• I will try and do my research on the job that they are
hiring.
• I will get the information on LinkedIn
• After a few days have gone by I would reach out to
them and see what have happen with my application.
[Kate Sullivan manager,
inside sales at [ Boston
Celtics]

GOALS
Short Term: Immediately After Graduation, 2024
‣ I want to have a job in either sports marketing
or in media.
‣I want to go for my master diploma in sports
management
Mid Term: (2026)
• I want to be well known in the organization I work in.
• I want to be stable financially
Long Term: (2028)
• For a Long term goal I have is to be able to grow in
the industry. To also become a manager in 3 years
that I'm part of the organization.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Experience building in marketing and media
SOFT
HARD
Novice / Adept / Expert
Experience with professional sport teams Novice / Adept / Expert
Understanding of traditional brand marketing Novice / Adept / Expert
Understanding of nontraditional brand marketingNovice / Adept / Expert
Knowledge in digital and social media
SOFT
HARD
Novice / Adept / Expert
Experience building and optimizing paid
media campaigns
Novice / Adept / Expert
Fundamental knowledge of SEM Novice / Adept / Expert
Ability to communicate verbal and written Novice / Adept / Expert

I help the ones in need to help them see
their dreams by inspiring them to be great.
PROMISE

CREDENTIALS
Work Experience:
• Ive mostly have work in retail for 5 years
now
• I was part of a company where we had to
Make calls and try to sell knifes to people.
Education:
• Sports marketing and media, B.S., Full Sail University (2024)
Leadership Roles:
• At my job I've taken a role of presentation
where they gave me a small team to work
with and plan out our workload.

COMPETITION
Meagan Hunter
Industry Experience:
• Industry experience goes here
Education:
• Graduated full sail University
• Master of science- MS,Digital marketing
• Bachelors of science- BS, Graphic design
Leadership Experience:
• Director of marketing and PR for F and D restaurant
concept
Skills and Proficiencies:
• Web Design
• Logo design
• Design theory
Kevin Ochoa
Overall Online Presence:
• Its very well set and organized she has a lot of
information and all the places she work in and all the
skills she has.
• Grade: Superior
HEADSHOT HEADSHOT
Industry Experience:
• Target
• Cutco knifes
Education:
• Currently enrolled in school
Leadership Experience:
• Target team lead on demand if needed
• I have been given a small team to run to get me
prepare for a promotion
Skills and Proficiencies:
• Selling skills
• Ive have customer services
Overall Online Presence:
• None
• Grade: Poor

COMPETITION
Brandon Major
Noteworthy Experience:
• Worked in customer services
Kevin Ochoa
HEADSHOT
Industry Experience:
• Post office
• Customer service
Education:
• Enrolled in full sail university has not graduated
Skills and Proficiencies:
• No skills added
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Target
• Cutco knifes
Education:
• Currently enrolled in school
Leadership Experience:
• Target team lead on demand if needed
• I have been given a small team to run to get me
prepare for a promotion
Skills and Proficiencies:
• Ive have customer services
• Selling skills
Overall Online Presence:
• None
• Grade: Poor

BRAND POSITION
For the people who want change in the industry or want
something a new. I would like to you to join me and
help me change it, because it always starts with one
person. I will work hard for you to make sure that does
changes does happen.
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ Red Bull 2024
• Name of event or professional organization
‣ Boston Celtics 2025
• Name of event or professional organization
‣ Major league baseball 2026
Digital Marketing
• Primary Content: I would post motivational content or I will
post something to do with change it could be trying to eat
healthier or be more fashionable.
• Primary Tools: I will be using instagram and twitter because it
what most people are using now days. And I will post every
three days. Informative.
• Website: The way I will use my digital portfolio site moving
forward is I will try to promote myself so I can be able to to talk
to many other organizations.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• I will try to reach to other people in my school that have
the job I want and I will ask them what did they do to get
that job because I want it too.
Formal Education
• Bachelor’s degree Sports marketing and media (full sail
2024)
• Masters degree sports management ( full sail 2025)
Technical Skills
• Knowledge in digital and social media (2024)
• Experience with a professional sports team
• Experience building and optimizing paid media
campaigns
• Building experiences in marketing and media
Soft Skills
• Fundamental knowledge of SEM
• Understanding of traditional marketing
• Understanding of non-traditional marketing
• Ability to communicate verbal and written

Kevin Ochoa
You know that its hard to be motivated to do something?Well, what I do is I
try to write out the things I need to do to remind me that there are goals I
need to accomplish . In fact, at the start of two years ago I set out a goal I
wanted to do and that was lose weight and I was able to accomplish that. I
realized that motivation is a amazing thing.

REFERENCES
Major League Baseball. ( 2023. February 27). LinkedIn.
https://www.linkedin.com/jobs/search/?currentJobId=34587955
45&keywords=sports marketing&start=275