Presentation before the Chicago Bar Association on 4/13/11. Review of principals of blogging and other forms of social media for professional and business development with high level discussion of

1. Social Media For Lawyers & Law Firms :
It’s All Relationships & Reputation
Chicago Bar Association
April 13, 2011
@kevinokeefe

2. Only 14%
of people
trust
advertising.
@kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/

3. Media is
a shared
experience.
@kevinokeefe

4. Professional
development...
wonderful
byproduct.
http://www.flickr.com/photos/spunter/3238629251/
@kevinokeefe

5. Business
development
...in time.
@kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/

6. fundamentals of social media
http://www.flickr.com/photos/ambernectar/4517276313/
@kevinokeefe

7. Networking through
the internet
builds on what we
do naturally.
http://www.flickr.com/photos/houseofsims/3031562553/
@kevinokeefe

8. Rainmakers have always
relied on relationships.
@kevinokeefe http://www.flickr.com/photos/virtualsugar/2818062680/

9. Word of mouth
reputation is
everything.
@kevinokeefe http://www.flickr.com/photos/marcopako/2344663066//

10. Engaging audience to
build relationships &
enhance your word of
mouth reputation?
@kevinokeefe

11. Measuring return on investment
1)REACH
2)ENGAGEMENT
3)INFLUENCE
4)ACTIVATION
OF AUDIENCE
http://www.flickr.com/photos/zack-attack/399240900/
@kevinokeefe

12. keys you must mind
@kevinokeefe http://www.flickr.com/photoshappylobster/3228866041/

13. Strategy: Don’t jump blindly.
@kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/

14. Engagement. Who in my
target audience am I
engaging?
@kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/

15. You’re
looking to
build social
media equity.
http://www.flickr.com/photos/martin_thomas/3292783660/
@kevinokeefe

16. Give value through
insight & commentary.
http://www.flickr.com/photos/design-dog/1075402542/
@kevinokeefe

17. There are already
conversations
going on.
Listen
@kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/

18. Go out: Your goal is
not to be the source.
@kevinokeefe http://www.flickr.com/photos/davichi/376008245/

19. Let go of perceived rules.
@kevinokeefe http://www.flickr.com/photos/brainware3000/22205084/

20. Perfection is
not needed,
we’re all still
learning.
@kevinokeefe http://www.flickr.com/photos/tobiaseigen/374107866/

21. It’s about trust.
http://www.flickr.com/photos/ssandars/109181158/
@kevinokeefe

22. RSS Reader
LinkedIn
Blogs
Twitter
Facebook
Tools offering highest ROI
@kevinokeefe http://www.flickr.com/photos/flattop341/1086598688/in/set-72157594301496165/

23. RSS reader
To listen...
http://www.flickr.com/photos/bagels/2207818641/
@kevinokeefe

24. LinkedIn
Professional profile
of record...
and networking hub.
http://www.flickr.com/photos/rosenkranz/2789702592/in/photostream/
@kevinokeefe

25. Key to blogging: FLEE
find listen
http://www.flickr.com/photos/wrote/2419168625/
engage empower
find: http://www.flickr.com/photos/walkadog/3353936487/
listen: http://www.flickr.com/photos/wrote/2419168625/
engage: http://www.flickr.com/photos/diamondmountain/76720987/
empower: http://www.flickr.com/photos/lululemonathletica/3439161962/in/photostream/
@kevinokeefe

26. Professional
information
network &
relationship
builder.
Twitte
@kevinokeefe http://www.flickr.com/photos/furphotos/1921659809/

27. Facebook
Central nervous
system of Internet
communication...
@kevinokeefe http://www.flickr.com/photos//perpetualplum/3974877876/

28. It’s going to take your leadership.
@kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/

29. Thanks
Kevin O’Keefe I LexBlog, Inc
95 South Jackson St, Suite 200
Seattle, WA 98104
office direct: 206.340.8204
cell: 206.321.3627
web: http://lexblog.com
email: kevin@lexblog.com
Real Lawyers Have Blogs: http://kevin.lexblog.com
Twitter: http://twitter.com/kevinokeefe
LinkedIn: http://linkedin.com/in/kevinokeefe
LinkedIn: Legal Blogging Group
Facebook: Real Lawyers Have Blogs page