Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.
10. “Creativity is … the act of producing new ideas,
approaches or actions, while innovation is the
process of both generating and applying such
creative ideas…[to] convert them into novel,
useful and viable commercial products, services,
and business practices.
wikipedia.org
20. Overcoming Fear
“a distressing emotion aroused by
impending danger, evil, pain, etc.,
whether the threat is real or
imagined; the feeling or
condition of being afraid.”
21. Fear
Wasted Time
High Cost
Diverted Resources
Failure
Missed Opportunities
The Unknown
24. Design Day
1 Day
Several People
Focus on Storytelling
Based on Research
25. Design Day Local Field Day
1 Day 1 Day
Several People Cross Function
Focus on Storytelling Focus on Users
Based on Research Fun and Memorable
26. Design Day Local Field Day Design Exploration
1 Day 1 Day 2 Days
Several People Cross Function 2 Designers
Focus on Storytelling Focus on Users Stakeholder Review
Based on Research Fun and Memorable
39. Overcoming Fear
Recognize the fears
Say small things
Do small things
Let others influence for you
Set expectations
Demonstrate Success
40. Building Trust
“1.
reliance on the integrity,
strength, ability, surety, etc., of a
person or thing; confidence.
2.
confident expectation of
something; hope”
42. Design Day
1 Day
Several People
Focus on Storytelling
Based on Research
43. Design Day Local Field Day Design Exploration
1 Day 1 Day 2 Days
Several People Cross Function 2 Designers
Focus on Storytelling Focus on Users Stakeholder Review
Based on Research Fun and Memorable
65. “The output of a committee is
a function of the quality of its
members and how they're led.
As the iPod came together, it
garnered more and more
attention from Jobs, whose
insistence on excellence and high
standards are stamped onto the
gadget as indelibly as Apple's
logo.” - Wired
66. Béhar ... routinely brings
executives to his door, saying,
quot;We want to be the
Apple of our industry.quot;
67. Béhar ... routinely brings
executives to his door, saying,
quot;We want to be the
Apple of our industry.quot;
And Béhar has an impertinent
question for them, too:
quot;Do you have the guts?quot;
68. “Development of the game
took about five years ...
to make sure everything was
ready for launch.”
70. Idea Idea Focus
Outline Refinement/Feedback
Manuscript Editor
Cover Design
Book Design
Attorney Review
Printing
Indexing
Distribution
Review Copies
Media Kit
Promotion