1.
Pros and Cons of Responsive Design
April 2012

2.
1. Responsive Design
2. A Case Study
3. Lessons Learned
How did we get
Here?
2

3.
4
Mobile First, Luke Wroblewski, October 2011

4.
Mobile First, Luke Wroblewski, October 2011 5

5.
Mobile First, Luke Wroblewski, October 2011 6

6.
Mobile First, Luke Wroblewski, October 2011 7

7.
A new
device
every day

8.
The Promise – One Website, All Devices

9.
From this

10.
To this:

11.
From this

12.
To this:

13.
17 Confidential, © 2010
Mobomo LLC

14.
Pros and Cons
Pros Cons
• Single version • Technical
• Less maintenance – Development time and
resources
• Sharing links works – Cross-browser and device
across all platforms and compatibilities
devices – Loading times
– 508 compliance (image
• Future-ready resizing and hide/show)
• Not just about the • Content
device (narrow – Different devices / different
desktop use) objectives
– Content is not necessarily
• Mobile first – content mobile-friendly
strategy

15.
Thank You – Q&A
Ken Fang
President
(703) 675-3607
ken.fang@mobomo.com
www.mobomo.com