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DBS-Week3-B2C&B2B-ContentMarketing-Session
1.
Content Marketing Programmes
Keith Feighery
2.
3.
Types of Content
4.
Website
5.
Blogs
6.
Social
7.
Professional Networks
8.
Ads & SERPs
9.
Display Ads
10.
Email
11.
Video
12.
Photos
13.
Docs & PPTs
14.
Summary of Content
Types
15.
16.
Who Creates this
content?
17.
18.
Purpose of Content
Marketing
19.
20.
21.
B2C Content Marketing
Programmes Keith Feighery
22.
23.
Business to Consumer
Case Studies
24.
Content Marketing using
Facebook
25.
Bars - Facebook
26.
D4Hotels.ie
27.
Wright Venue –
Like Us
28.
Wright Venue Wall
29.
Dublin Simon Community
30.
Non-Profits Leveraging Facebook
(Some before and afters)
31.
Irish Wildlife Trust
- Before
32.
Irish Wildlife Trust
- Now
33.
Breast Cancer Ireland
- Before
34.
Breas Cancer Ireland
- Now
35.
Barnardos - Before
36.
Barnardos - Now
37.
Trocaire – Before
38.
Trocaire - Now
39.
Irish Cancer Society
40.
Multi-Channel Case Studies
41.
Kogi BBQ
42.
BlendTec
43.
HostelWorld
44.
Hairybaby
45.
Dazzledust
46.
The Good Mood
Food Blog
47.
C-Mon & Kypksi
48.
Greater Manchester Police
49.
Mayo Clinic
50.
B2B Online Marketing
51.
B2B Inbound Marketing
52.
53.
Problem : In
B2B Sales The Internet has disintermediated the sales process
54.
The solution
55.
56.
57.
The Sales Funnel
58.
59.
60.
61.
Buyer Cycle Intelligence
62.
63.
Relevant B2B Content
64.
B2B Case Studies
65.
Hubspot
66.
American Express
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