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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Overview of B2C Content Marketing Programmes for Diploma in Online Marketing, Sales and Digital Strategy

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B2C Content Marketing Programmes Keith Feighery
B2C Content Programmes • Provide valuable information, content, entertainment to your prospects and customers • Create an ongoing conversation with them where possibe • Address wider customer needs – beyond what your product/service does • Give them what they want i.e. deals/discounts/extended service, engagement etc.. • Create awareness of products, services, organisation, people • Be transparent in terms of customer service, company information etc.. • Actively seek network effects and customer validations
Business to Consumer Case Studies
Earned Media - Gillette
GAP
Dazzledust
The Good Mood Food Blog
Kogi BBQ
Hairybaby
Superquinn
BlendTec
Greater Manchester Police
Pat The Baker
Diet Coke and Mentos
C-Mon & Kypksi
YeoValley
HostelWorld
Aviva
Ford Focus Rally
DC Shoes
Red Bull
Zappos
Mayo Clinic
Best Buy
Kanchi
WestCoast Cooler
Jack And Jones
Johnson & Johnson
Elverys

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