UCD Social Media Session 26th Oct 12011

1. Social Media Seminar – UCD
Keith Feighery: Digital Strategist
October 2011

2. www.slideshare.net/kfeighery/ucd-
socialmediaoct2011

3. Career Summary
• Director of Digital Strategy with Digital Insights
• 14 Years experience developing and marketing web
and digital applications
• Lecturer with DIT on MA in Digital Media
Technologies
• Lecturer with Dublin Business School, Griffith
College, Champlain College in Online Marketing and
Digital Strategy

4. Keith.feighery@digitalinsights.ie

5. Presentation Outline
• The Changing Digital Landscape
• Key Social Media Platforms
• How to approach using Social Media as a
professional
• Case Studies of Organisatons using Social Media
• Questions and Answers

6. Current State of Online Usage in Ireland

7. Irish Online Stats to Consider
• 77% of all Irish Internet Users use Facebook (approx 2M – 47%
population)
• Tops 2 sites visited are Google (38%), Facebook (19%)
• Average Irish person spends 18 Hrs+ online each month
– 4 hours 10 minsFacebook
– 2 hours 51 mins Google
• 13% Facebook Users Aged 13-17; 55% Aged 18-35;
• 90% of 15-24 YO active on Facebook
• 47% of all Facebook Users login Daily
• 2.1 M Unique Visitors Each Month to YouTube (400M views)
• 400K Twitter Accounts – 80K Daily Users
• 480K Users on LinkedIn – 31% login weekly (9% Daily)

8. Time Spent UK

9. The Changing Digital Landscape

10. Traditional Marketing Vs
Social Engagement

11. Proliferation of Channels

12. Social Media Landscape

13. What is Social Media?

14. Platforms that allow the sharing of content
with dialogue and feedback channels deeply
embedded in them

15. For Universities, these platforms are where
your peers, students and colleagues
communicate
Do you want to engage with them on these
platforms?

16. Key Social Platforms
• Social/Professional Networks
– Facebook & LinkedIn
• Blogging/Micro-Blogging/Lifestreaming
– Wordpress, Blogger, Twitter
• Video, Audio & Photo sharing
– YouTube, Vimeo
– Facebook, Flickr, TwitPic, Instagram
• Mobile
– Foursquare, Facebook, Twitter, Yelp
• Documents
– Slideshare.net, scribd, docstoc

17. Overview of Channels and Platforms

18. Facebook

19. YouTube

20. Twitter

21. Podcasts

22. Have a strategy and plan before you create a
professional presence on a platform
Do not rush in without a plan

23. Success using social channels is predicated on
the quality of your content
If you want people to engage you must
provide useful and interesting content

24. Education Use Cases of Social Media

25. LSE

26. Vidoes and Podcasts

27. Facebook Page

28. Twitter Account

29. itunes Content

30. iPhone iTunes Interface

31. UC Berekely

32. Video & Podcast Material

33. Berkeley YouTube Account

34. Webcasts

35. iPhone iTunes Interface

36. Academics using social media

37. IrishEconomy.ie

38. Econtalk.org

39. The Rights Future

40. Contact Details

41. Contact Details
086 6070274
www.linkedin.com/in/keithfeighery
www.twitter.com/kfeighery
www.faceboook.com/keith.feighery
keith.feighery@digitalinsights.ie

42. Thank You