B2C and B2B Digital Content Marketing

1. Content Marketing Programmes Keith Feighery

3. Types of Content

4. Website

5. Blogs

6. Social

7. Professional Networks

8. Ads & SERPs

9. Display Ads

10. Email

11. Video

12. Photos

13. Docs & PPTs

14. Summary of Content Types

16. Who Creates this content?

18. Purpose of Content Marketing

21. B2C Content Marketing Programmes Keith Feighery

23. Business to Consumer Case Studies

24. Content Marketing using Facebook

25. Barrys Tea

26. D4Hotels.ie

27. Marks and Spencers

28. Harvey Norman Ireland

29. Wright Venue – Like Us

30. Wright Venue Wall

31. Dublin Simon Community

32. Non-Profits Leveraging Facebook (Some before and afters)

33. Irish Wildlife Trust - Before

34. Irish Wildlife Trust - Now

35. Breast Cancer Ireland - Before

36. Breas Cancer Ireland - Now

37. Barnardos - Before

38. Barnardos - Now

39. Trocaire – Before

40. Trocaire - Now

41. Irish Cancer Society

42. Presidential candidates

43. Sean Gallagher

44. Michael D Higgins

45. Bars - Facebook

46. Multi-Channel Case Studies

47. Hairybaby

48. Dazzledust

49. The Good Mood Food Blog

50. Kogi BBQ

51. BlendTec

52. HostelWorld

53. C-Mon & Kypksi

54. Greater Manchester Police

55. Mayo Clinic

56. B2B Online Marketing

57. B2B Inbound Marketing

59. Problem : In B2B Sales The Internet has disintermediated the sales process

60. The solution

63. The Sales Funnel

67. Buyer Cycle Intelligence

69. Relevant B2B Content

70. B2B Case Studies

71. Hubspot

72. American Express