Adaptive rate streaming is being recognized as a disruptive technology for digital TV operators, and once they understand the basic principles of adaptive rate streaming, the next step is to make strategic decisions on how to best integrate the video delivery protocol with their existing network infrastructure. As a key player in the ecosystem that supports the growing momentum of the HTTP Live Streaming (HLS) standard, the Verimatrix presentation will help illuminate the decision-making process, covering selection criteria and technical tradeoffs that are useful when deploying this technology. It will also cover the game-changing business issues from the perspective of different types of operators and vendors, as well as what might lie ahead for adaptive rate streaming technology.

1. What Every Digital TV Executive Needs to Know About Adaptive Rate Streaming Steve Christian VP, Marketing & Product Strategy

3. Verimatrix Profile Founded 2000 Scope Content and Revenue Security for multi-network, 3-screen applications: IPTV, Broadcasting, Mobile & Over-the-Top to STBs, PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Amsterdam, Paris, Nice, Moscow, Medellin, Buenos Aires Customers 340+ operator customers in 40 countries, including 20 Tier 1’s and 2’s – protecting more than 14 million screens for DVB Hybrid, IPTV, PCs and other devices Partners Over 100 ecosystem channel & integration partners Ericsson, Huawei, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, JK&B Capital and SunAmerica Ventures

4. Trend: Shift To IP based delivery Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Tablets Television Channels VOD Place-shifting Gaming VoIP IP Enables

6. HTTP Live Streaming High quality source video Multi bitrate HLS encoder High bitrate chunks Med bitrate chunks Low bitrate chunks #EXTM3U #EXT-X-STREAM-INF: BANDWIDTH=240144 #EXT-X-STREAM-INF: BANDWIDTH=684256 #EXT-X-STREAM-INF: BANDWIDTH=1144587, Playlist/manifest file Adaptive streaming client Client dynamically selects best size chunk per encoding period Encoder generates multiple different video chunks per encoding period

7. Adaptive Streaming Bandwidth Tracking Life is Noisy – Lets Adapt!

9. Some Example Choices Operator Service Type Technology used Devices NetFlix Internet VoD VoD Smooth Streaming PC, Roku STB, connected TV BSkyB Sky Player VoD Smooth Streaming PC AT&T U-Verse Mobile VoD Smooth Streaming Apple HLS Window Mobile Phone iPhone Canal+ Canal + Foot VoD Smooth Streaming PC Swisscom TV Air Live / VoD Smooth Streaming Apple HLS PC, iPhone, iPad DirecTV NFL Ticket on the Go Live Apple HLS iPhone Major US TV network Live events Live Apple HLS, Akamai iPad Global OTT content platform TV Shows VoD Apple HLS PC, iPad, iPhone, Android

10. HLS Delivery Solution Android Live Transcoder CDN Origin Server Harmonic ProStream 4000 Internet CDN Edge Server File Transcoder Storage Rhozet Carbon Coder Omeon MediaGrid Encode Protect Ingest Deliver Present PC / Mac STB / TV iPhone/iPad Verimatrix VCAS Verimatrix ViewRight Web Clients Work Flow Manager Rhozet WFS Key exchange server Segmenter/ Encryptor Segmenter/ Encryptor

13. The Elusive HLS PC Plug-in

14. HTTP Live Streaming Security Subscriber Mgmt / Middleware/Billing Server Client Keyfile Server HTTP/Streaming Server Playlist File (.m3u8) & AES-128 Encrypted Media Chunks Client Authentication & Keyfile Requests Encoder Keyfile Server HTTP Live Streaming Encoder Entitlement Cache Program ID & Keyfile Exchange (configurable cryptoperiod) Device Authentication & Entitlement Content Stream Encrypted Stream Key Data Security Management

15. Secure HLS for iPhone/iPad Quicktime player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Security Addition to iPhone/iPad QuickTime Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app

16. HLS Web Plug-in for PC ViewRight Web for PC Verimatrix Adaptive CSM HTTP/Streaming Server Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Browser Plug-in For Active X, NPAPI HTTP Streaming Protocol & Video Rendering Web or Application Presentation Design

17. Secure HLS for Android OS HLS capable Media player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Supplemental Security for Android-based Devices Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app

19. Internet Video Services: A Stand-alone Business Proposition? ????? Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network Specific STB Pay-TV Service Internet TV Service

20. Building An Integrated Solution - DVB Verimatrix SEI / Entitlement Interface Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content DVB One-way ViewRight DVB STB Broadcast Client Support Multiplexers, Scramblers, Modulators

21. Building An Integrated Solution - IP Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid ViewRight DVB STB ViewRight PC / Mac ViewRight Client Support IP return path for ViewRight IPTV, Hybrid clients Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB

22. Building An Integrated Solution – OTT Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Security Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB ViewRight PC / Mac iPhone & Mobile ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB

24. Thank You [email_address] www.verimatrix.com

25. Expect More from Your Revenue Security Solution TM vcas 3 Video Content Authority System