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What is WizKids?<br />The newspaper “WizKids” is a project initiated by a group of ten highly motivated student managers.<br />The group realized that there is a vast lacuna in the market as far as reading content for kids is concerned.<br />This is addressed by launching an exclusive newspaper just for the kids.<br />
What does WizKids offer?<br />Wizkids provides various fun and learning<br />activities for kids like:<br />Puzzles<br />Picture Stories<br />Coloring Pictures<br />Simple World and local News<br />Quizzes<br />And much more….<br />
Who can read it?<br />The target audience of WizKids are children in the age group of 5 – 13 years.<br />Initially, it would be launched in South Delhi area only.<br />Gradually, it would be available pan-India.<br />
Our Vision<br /> To enable every kid to have an interpretation of the outer world with a newspaper in her/his hand<br />
We are striving to…<br />Inculcate reading habits in each and every kid.<br />Promote and encourage positive attitude, morals and ethics among kids.<br />Contribute to overall personality development of the upcoming generation.<br />Ignite the thinking process within kids.<br />
Goals<br />To achieve a sustainable business model<br />Generate revenues of Rs. 10lacsin first two years.<br />Become the highest selling newspaper for kids in Delhi in 18 months and in NCR area in 3 years.<br />Create a brand loyalty for sponsors and brand recall for our customers.<br />
Situation Analysis<br />India is the world’s biggest newspaper market with 107 million copies daily.<br />Newspaper advertising sector like to grow by 8% this year.<br />Newspaper readership Tier -2 and Tier – 3 cities are still not as high as in Tier -1 cities.<br />The segment of newspaper for kids is relatively untapped.<br />
Customers<br />Our customers would be parents of children in the age group of 5 to 13 years and schools.<br />Initially, we plan to give free copies of the newspaper to schools, so that it can be distributed among kids.<br />
Competitors<br />DNA –“Youth Adults” – This newspaper targets children in the age group of 4-18 years. Has limited reach as it is delivered only on Wednesday. <br />The Hindu – “Young World” – This will be our strongest competitor. Delivered only on Tuesdays. <br />Times of India – NIE initiative – This newspaper caters to schools. <br />HT – HT Next - This newspaper caters to schools. <br />
Company<br />We are starting as a Private Limited with capital raised by all the 10 members.<br />We expect to start with an initial investment of Rs 1 lac.<br />In the long run, we intend to go public.<br />
Market Strategy<br />Tie up with five schools in the target area. <br />Distribution of questionnaire for parents (asking about the desired content, design, structure, number of pages, cost, frequency etc.) in these schools, which will be collected back in two daystime. <br />Distribution of pamphlets outlining the newspaper design and content (based on the feedback of questionnaire) in these schools. <br />
Contd…<br />Distribution of pamphlets in the residential areas of the target region. <br />Distribution of the first four issues as free samples in the target areas through vendors (Total Ten Thousand: Five Thousand in Tie up schools and Five Thousand in residential areas). <br />From second month onwards the issue will be bi-weekly and to the subscribers only. <br />