A Comparative Study of Mobile Services Provided By Vodafone & Other Telecom Company

A Comparative Study of Mobile Services Provided By Vodafone & Other
Telecom Company

At
Essar Telecom Vodafone Ltd Company
Mumbai

Submitted by
Asif Khan
Roll No.19
Under the guidance of
Prof. Naseem Ahmad Ansari
ORIENTAL COLLEGE OF COMMERCE AND MANAGEMENT
BACHELOR OF MANAGEMENT STUDIES,
ANDHERI (WEST), MUMBAI.
DECEMBER 2013-14

1

DECLARATION

I, Mr. Shaikh Imran Alluddin of Oriental College Of Commerce & Management of TYBMS
hereby declare that I have completed my project, titled „A Comparative Study of Mobile
Services Provided By Vodafone & Other Telecom Company‟ in the Academic Year 20132014. The information submitted herein is true and original to the best of my knowledge.

2

CERTIFICATE

I Mr. NASEEM AHMAD ANSARI hereby certify that Mr. Asif Khan of Oriental college of
commerce & management of TYBMS has completed his project, „A Comparative Study of
Mobile Services Provided By Vodafone & Other Telecom Company‟ in the academic year
2013-2014. The information submitted herein is true and original to the best of my knowledge.

______________
Signature of the Principal

Signature of Project Guide &
Internal Examiner [Mr. NASEEM AHMAD ANSARI]

External Examiner

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ACKNOWLEDGEMENT

This project is an outcome of survey, which I have to undergo for the partial fulfillment of the
TYBMS. I wish to put on record my sincere gratitude to the following person without whose
support the completion of this project would not have been possible.
With immense pleasure I am to present this project on “A Comparative Study of Mobile
Services Provided By Vodafone & Other Telecom Company” At the very outset, I would like
to express my profound sense of gratitude to the authorities of vodafone Telecom Company
Specially Mr. Aushiesh Kumar (R.M. of Mumbai) stand for providing me opportunities to
access the record on the basis of which this project report stands.

I express my special thanks to Prof. Naseem Ahmad Ansari (Project Guider) for guidance &
encouragement in project maintenance.

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PREFACE

A project work has an objective to make management student familiar with real life business
situation and give an opportunity to the student to understand the theoretical concept of
marketing in practical way.

I am extremely happy to present the report before my respected teacher the project report entitled
to me is “A Comparative Study of Mobile Services Provided By Vodafone & Other Telecom
Company” As the Vodafone Ltd. is a biggest telecom company of entire world. The competition
is growing day by day some other telecom services his situation to touch competitions and entry
of foreign companies in India promoted me to do the work on the sales promotion market.
In this project I have done the survey of Mumbai‟s market in telecom aria.

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TABLE OF CONTENTS

SR.NO

Contents

Page No

01

Introduction

07

02

Company profile

36

03

Product Profile

47

04

Objective of study

56

05

Research Methodology

63

06

Data Analysis

65

07

Limitation

75

08

Recommendation

76

09

Conclusion

80

10

Questionnaire

81

11

Bibliography

85

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CHAPTER-1

1. INTRODUCTION

2. COMPANY PROFILE

3. PRODUCT PROFILE
About Vodafone

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We will be the communications leader in an increasingly connected world Vodafone Group Plc
is the world's leading mobile telecommunications company, with a significant presence in
Europe, the Middle East, Africa, Asia Pacific and the United States through the Company's
subsidiary undertakings, joint ventures, associated undertakings and investments.

The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States
the Group's associated undertaking operates as Verizon Wireless. During the last two financial
years, the Group has also entered into arrangements with network operators in countries where
the Group does not hold an equity stake. Under the terms of these Partner Network Agreements,
the Group and its partner networks co-operate in the development and marketing of global
services under dual brand logos.

At 30 June 2008, based on the registered customers of mobile telecommunications Ventures in
which it had ownership interests at that date, the Group had 269 million customers, excluding
paging customers, calculated on a proportionate basis in accordance with the Company's
percentage interest in these ventures.

The Company's ordinary shares are listed on the London Stock Exchange and the Company's
American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. The
Company had a total market capitalization of approximately £79 billion at 30 June 2008.

Vodafone Group Plc is a public limited company incorporated in England under registered
number 1833679. Its registered office is Vodafone House, The Connection, Newbury, and
Berkshire, RG14 2FN, England

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HISTORY
Vodafone over the years

Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal
Telecom Limited, approximately 20% of the company's capital was offered to the public in
October 1988. It was fully emerged from Racal Electronics Plc and became an independent
company in September 1991, at which time it changed its name to Vodafone Group Plc.
Following its merger with Air Touch Communications, Inc. („Air Touch‟), the company changed
its name to Vodafone Air Touch Plc on 29 June 1999 and, following approval by the
shareholders in General Meeting, reverted to its former name, Vodafone Group Plc, on 28 July
2000.

Key milestones in the development of Vodafone can be found in the following sections,
organized by year:
2008

Vodafone acquires a 70% stake in Ghana Telecom for $900 million (July) Vodafone launches
the M-Paisa mobile money transfer service on Afghanistan's Roshan. Afghanistan is added to the
Vodafone footprint. (February)
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2007

A consortium led by Vodafone Group is awarded the second mobile phone license in Qatar
(December). Vodafone agrees to acquire Tele2 Italia SpA and Tele2 Telecommunication
Services SLU from Tele2 AB Group. (October) Vodafone announces completion of the
acquisition of Hutch Essar from Hutchison Telecommunications International Limited. (May)
Safaricom, Vodafone‟s partner in Kenya announces the launch of M-PESA, an innovative new
mobile payment solution that enables customers to complete simple financial transactions by
mobile phone. (February) Vodafone agrees to buy a controlling interest in Hutchison Essar
Limited, a leading operator in the fast growing Indian mobile market, (February) Vodafone
announces agreements with both Microsoft and Yahoo! to bring seamless Instant Messaging
(IM) services to the mobile which can be accessed from both the PC and mobile handsets.
(February) Vodafone signs a series of ground-breaking agreements which will lead to the
mobilizing of the internet. You Tube agrees to offer Vodafone customers specially rendered
YouTube pages on their mobile phones. With Google, Vodafone announces its intention to
develop a location-based version of Google Maps for With eBay, Vodafone announces it is to
offer the new eBay mobile Service to customers, With MySpace.com Vodafone announces an
exclusive partnership to offer Vodafone customers a My Space experience via their mobile
phones. (February).

Vodafone reaches 200 million customers (January)

2006

Sale of 25% stake in Switzerland's Swisscom (December)

Sale of 25% stake in Belgium's Proximus. (August)

The numbers of Vodafone live! Customers with 3G reached 10 million in March 2006.

We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006.
10

Launch of mobile TV capability and Vodafone Radio DJ, which offers a personalized,
interactive radio service streamed to 3G phones and PCs.

3G broadband through HSDPA launched offering faster than 3G speeds.

Japan business sold to Soft Bank.
„Make the most of now‟ global marketing campaign launched.

Sir John Bond succeeds Lord MacLaurin as Chairman.

2005

We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobile
a.c. (Czech Republic) (May). Launch of Vodafone simply, a new easy -to-use service for
customers who want to use voice and text services with minimum complexity (May).

Introduction of Vodafone Passport, a voice roaming price plan that provides customers with
greater price clarity when using mobile voice services abroad

2004

We launched our first 3G service in Europe with Vodafone Mobile Connect
3G/GPRS data card.

We have 14 Partner Networks with new agreements in Cyprus, Hong Kong and Luxembourg.

Vodafone live! With 3G launched in 13 markets (November).

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2003

At the GSM Association Awards Ceremony in Cannes, France, we won the mobile industry's
most prestigious awards in two categories, best Consumer
Wireless Application or Service and Best Television or Broadcast Commercial for its global
consumer service, Vodafone live! Our premium handsets for Vodafone live! The Sharp GX10,
won the Best Wireless Handset Award for the Sharp Corporation.

Vodafone live! Attracts 1 million customers in its first six months.

Verizon Wireless and Vodafone co-operate on laptop e-mail, internet an corporate applications
access for the US and Europe.

Arun Sarin succeeds Sir Christopher Gent as Chief Executive.

2002

We trial our global mobile payment system in the UK, Italy and Germany. The trial enables
customers to purchase physical and digital goods using their mobile phone.

We launch the first commercial European GPRS roaming service. Customers are able to
seamlessly access services such as corporate e-mail, intranet and personalized information on
their mobile phones, laptops or PDAs over GPRS.

The Vodafone Group Foundation is launched, with plans to contribute £20 million to community
programmes, guided by the Group Social Investment Policy.

In October, we announce the launch of Vodafone live!, a new consumer proposition, and Mobile
Office, a new business proposition. In November,

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Vodafone Remote Access is launched as part of Mobile Office. The service gives business
customers an easy way to connect to their corporate LAN to access email, calendar and other
business specific applications whilst on the move.

2001

We acquire Ireland's leading mobile communications company, Eircell.
Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance agreement'.

The Group completes the acquisition of a 25% stake in Swisscom Mobile.
We introduce instant messaging to our networks, a faster and more efficient way to communicate
using text messages via SMS or WAP.

First global communications campaign launched in August. The campaign features TV, cinema,
print, online and outdoor media, each version asking the question, 'How are you?'.

First Vodafone Partner Agreement with TDC Mobil A/S, Denmark's leading mobile operator.
The agreement is the first of its kind in the mobile industry and means Vodafone and TDC Mobil
will cooperate in developing, marketing and advertising international roaming products and
services to international travelers and corporate customers.

We make the word's first 3G roaming call (between Spain and Japan).

2000

On 4 February, terms are agreed with the Supervisory Board of Mannesmann by which
Mannesmann would become a part of the Vodafone community. The transaction almost doubles
the size of the Vodafone Group.

The agreement to acquire Mannesmann AG receives European Commission clearance on 12
April 2000.
13

Verizon Wireless is launched in May; the combination of Vodafone Air Touch's and Bell
Atlantic's US cellular, PCS and paging assets.

Board Members
 John Buchanan - Deputy Chairman
 Andy Halford - Chief Financial Officer
 Alan Jebson
 Nick Land
 Anne Lauvergeon
 Simon Murray
 Luc Vandevelde
 Tony Watson
 Philip Yea

Board members
 Sir John Bond
 Andy Halford
 Anthony Watson
 Philip Yea
 Vittorio Colao
 Nick Land
 John Buchanan
 Alan Jebson
 Anne Lauvergeon
 Simon Murray
 Luc Vandevelde

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Chairman: Sir John Bond
Meet the board

Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having previously
served as a Non-Executive Director.

The Deputy Chairman, John Buchanan, is the nominated senior Independent director and his role
includes being available for approach or representation by directors or significant shareholders
who may feel inhibited from raising issues with the Chairman. He is also responsible for
conducting an annual review of the performance of the Chairman and, in the event it should be
necessary, convening an annual meeting of the non-executive directors.

The Company considers all its present non-executive directors to be fully independent. Read the
terms of appointment for non-executive directors.
The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.

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Chief Executive Vittorio Colao

Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008, having
previously served as a Board Director.

John Buchanan - Deputy Chairman
Board director since: 1 April 2003

Board committees: Nominations and Governance Committee and Audit Committee John
Buchanan is a member of the Nominations and Governance Committee and of the Audit
Committee and, solely for the purposes of relevant legislation, is the board's appointed financial
expert on that Committee. He retired from the board of BP Plc in 2002 after six years as Group
Chief Financial Officer and executive director following a wide-ranging career with the
company. He was a member of the United Kingdom Accounting Standards Board from 1997 to

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2001. He is the Deputy Chairman of Smith & Nephew plc and a non-executive director of
AstraZeneca PLC and BHP Billiton.

Andy Halford - Chief Financial Officer

Andy Halford became the Chief Financial Officer of the Company in July 2005.
He joined Vodafone in 1999 as Financial Director for Vodafone Limited, the UK operating
company, and in 2001, he became Financial Director for Vodafone's Northern Europe, Middle
East and Africa Region. In 2002, he was appointed Chief Financial Officer of Verizon Wireless
in the US. Prior to joining Vodafone he Was Group Finance Director at East Midlands Electricity
Plc.

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What we do?

Mobile is always at the heart of what we do, but now we are moving into integrated mobile and
PC communication services.
We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed Download
Packet Access), but also using fixed line broadband services like DSL (Digital Subscriber Line).

Our customers benefit from a complete Vodafone experience in and out of their homes and
offices. They are notified about email with our consumer push email service, access existing
instant messaging services on the move, and share images and video captured on their handsets.

We offer a suite of products that, starting with voice calls, offers our customers an alternative to
a traditional fixed telephone line. Vodafone Zuhause in Germany and Vodafone Casa in Italy,
provide our customers with an easy-to-use mobile service, combined with low-cost fixed line
telephony and DSL (Digital Subscriber Line) broadband. We have extended our reach into the
office by delivering richer business applications and integrated fixed and mobile services, such
as higher speed internet access. With developments in technology we can provide integrated
mobile and PC offerings to give our customers a consistent experience whether they are at home
or on the move.

Products and Services
 Voice
 Data
 Fixed and other services
 Devices

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Technology
 How do mobiles work?
 Mobile evolution
 Network infrastructure
 Privacy Policy
 Terms & Conditions
 Mobile Version

Data services
We offer a number of products and services to enhance our customers‟ access to data services,
including Vodafone live! for consumers as well as a suite of products for business users such as
Vodafone Mobile Connect data cards and internet-based and corporate email solutions.

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Vodafone live! – Internet on Your Mobile

Quick stats:*
2 million customers
Simple and secure browsing of online services
Unlimited browsing tariff available
Vodafone live! Offers 750,000 songs
Vodafone live! Includes selection of latest games on handsets
Mobile TV has an average of 850,000 subscribers a month
“Internet on your Mobile” offers easy to use and secure browsing, including Google search, an
unlimited browsing tariff and access to some of the most popular online services.

You can use your mobile to access and update your social networking profiles, view and upload
YouTube videos, buy and sell items on eBay, and check locations on Google Maps.

You can also chat to friends easily with Yahoo! and MSN instant messaging using an easy to use
dedicated interface.

Using the new Vodafone live! mobile and PC music player you can search for music, artist pages
and previews from a catalogue of more than 750,000 songs.
Music from some of the world‟s greatest artists is available, with music secured from agreements
with major record labels such as Sony BMG Music Entertainment, EMI, Universal Music,
Warner Music, as well as independent music labels.

Mobile TV offers an average of 20 channels from both local and international broadcasters.
Vodafone has local agreements with broadcasters, such as the BBC, ZDF, RAI, Pro-Sieben,
Channel 4 and RTL, as well as international broadcasts from HBO, Fox, NBC Universal, Warner
Brothers, UEFA Champions League, Vodafone McLaren Mercedes and MTV, ensuring diverse
and relevant mobile content.
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Vodafone Mobile Connect

Quick stats:*
2.7 million customers
Built-in 3G broadband on 44 laptop models
7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPA
technology

Vodafone Mobile Connect enables you to access the internet on your laptop or PC via Vodafone
Mobile Connect data cards or Vodafone Mobile Connect USB modems.

Business customers can access services such as email, corporate applications and company
intranets using the service.

Vodafone Mobile Connect card:

You can enjoy built-in 3G broadband from Vodafone across 44 laptop models, including
Vodafone‟s partners Acer, Dell, HP and Lenovo. Everything you need to make an internet
connection from your computer using a mobile network is installed and configured, allowing you
to work on the move.

The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds which can be up
to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilizing HSPA technology.

Vodafone Mobile Connect USB modems:

There is a range of Vodafone Mobile Connect USB modems with exclusive designs. The USB
modems are “plug and play” compatible, allowing for a fast set up and making the device easy to
use.

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Privacy Policy

Vodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or "our") is committed to
respecting your privacy and to complying with applicable data protection and privacy laws. You
can visit www.vodafone.com ("Site") without disclosing any personally identifiable information
about yourself.

We have provided this Privacy Policy Statement to help you understand how we collect, use and
protect your information when you visit the Site. We wish to help you make informed decisions,
so please take a few moments to read the sections below and learn how we may use your
personal information.

For the purposes of this Privacy Policy Statement "Vodafone Group" means Vodafone Group Plc
and any company or other entity in which Vodafone Group Plc owns (directly or indirectly)
more than 15% of the issued share capital.

You should read this notice in conjunction with the Terms and Conditions of use for the Site.

Personal Information Collection

We endeavour to collect and use your personal information only with your knowledge and
consent and typically when you use services, make customer enquiries, register for information
or other services, or when you respond to communications from us (such as questionnaires or
surveys).

The type of personal information we may collect could include, for example, your name and
postal address, date of birth, gender, telephone and fax numbers, email address, and lifestyle and
other information collected on registration or through surveys. If you choose to provide us with
personal information it will be used in support of the intended purposes stated at the time at
which it was collected, and subject to any preferences indicated to you.

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You acknowledge that by providing data to us, you consent to the processing of your data in
accordance with this Privacy Policy Statement.

Access to your Information

You can write to us at any time to obtain details of the personal information we may hold about
you.* Data Protection Manager (SAR), Vodafone Limited, Vodafone House, The Connection,
Newbury, RG14 2FN, England

Please quote your name and address. We would be grateful if you could also provide brief details
of what information you want a copy (this helps us to more readily locate your data).

We will take all reasonable steps to confirm your identity before providing you with details of
any personal information we may hold about you.

*we may charge GBP10.00 to cover the administration costs involved.

Information Security

Please be aware that communications over the Internet, such as emails/webmails, are not secure
unless they have been encrypted. Your communications may route through a number of countries
before being delivered - this is the nature of the World Wide Web/Intranet. Vodafone cannot
accept responsibility for any unauthorised access or loss of personal information that is beyond
our control.

Transferring your information outside of the European Economic Area**
It may be necessary to transfer your personal information to other companies within the
Vodafone Group located in countries outside of the EEA. This may happen where our servers or
such companies are based outside of the EEA or where you use our services and products while
visiting countries outside of the EEA. The data protection and other laws of these countries may

23

not be as comprehensive as those in the UK or the EU - in these instances we will take steps to
ensure that your privacy rights are respected.

**The European Economic Area (EEA) currently comprises the Member states of the European
Union plus Norway, Iceland and Liechtenstein.

Privacy Support

Vodafone reserves the right to amend or modify this Privacy Policy Statement at any time and in
response to changes in applicable data protection and privacy legislation.

If you have any enquiry about Vodafone's data protection and privacy policy or practices, please
write to:

Data Protection Manager
UK Regulatory
Vodafone Limited
Vodafone House
The Connection
Newbury
RG14 2FN
England

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use

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7. Liability for third party content

7.1 The Site contains links to the web sites, web pages, products and services also operated by
Vodafone or the Vodafone Group and you agree that your use of each web site, web page and
service is also subject to the terms and conditions, if any, contained within each website or web
page or attached to any products or services. These Terms and Conditions shall be deemed to be
incorporated into each set of terms and conditions. In the event that there is any conflict, the
terms and conditions contained with the relevant website or webpage or attached to the relevant
products or services shall prevail over these Terms and Conditions.

7.2 Vodafone assumes no responsibility for and does not endorse unless expressly stated,
Content created or published by third parties that is included in the Site and the Services or
which may be linked to and from the Site.

7.3 The Site and/or the Services may be used by you to link into other websites, resources and/or
networks worldwide. Vodafone accepts no responsibility for the content, services or otherwise in
respect of these and you agree to conform to the acceptable use policies of such websites,
resources and/or networks.

7.4 Subject to Clause 11 you agree that Vodafone does not generally and is not required to
monitor or edit the use to which you or others use the Site and the services or the nature of the
Content and Vodafone is excluded from all liability of any kind (to the extent permitted by law)
arising from the use of the Services, and in particular but without limitation to the foregoing, the
nature of any Content. Notwithstanding the foregoing, Vodafone reserves the right to edit, bar or
remove any Services and/or Content, at any time as Vodafone in its sole discretion believes to be

30

necessary in order to prevent any breach of these Terms and Conditions or any breach of
applicable laws or regulations.

8. Exclusion of liability

8.1 Nothing in these Terms and Conditions shall act to limit or exclude Vodafone's liability for
death or personal injury resulting from Vodafone's negligence, fraud or any other liability, which
may not by applicable law, is limited or excluded.

8.2 Vodafone shall use its reasonable endeavors to ensure the maintenance and availability of the
Site and the Services but availability may be affected by your equipment, communication
networks, and too many people trying to use communication networks or the Internet at the same
time or other causes of interference and may fail or require maintenance without notice.

8.3 Neither Vodafone nor any member of the Vodafone Group shall be liable for any special,
indirect or consequential damages or any damages whatsoever, whether in an action of contract,
negligence or other tortuous action, arising out of or in connection with the performance of or
use of Services available on the site and in particular, but without limitation to the foregoing,
Vodafone specifically excludes all liability whatsoever in respect of any loss arising as a result
of:

8.3.1 Use which you make of the Site and the Services or reliance on Content or services or any
loss of any Services or your Content resulting from delays, non deliveries, missed deliveries, or
services interruptions; and

8.3.2 Defects that may exist or for any costs, loss of profits, loss of your Content or
consequential losses arising from your use of, or inability to use or access or a failure, suspension
or withdrawal of all or part of the Site and the Services at any time.

31

8.4 All conditions or warranties which may be implied or incorporated into these terms and
Conditions by law or otherwise are hereby expressly excluded to the extent permitted by law.

8.5 Your only remedy under these Terms and Conditions is to discontinue using the Site and the
Services.

8.6 Vodafone makes every effort to ensure the security of your communications. you are
however advised that for reasons beyond our control, there is a risk that your communications
may be unlawfully intercepted or accessed by those other than the intended recipient. For
example, your communications may pass over third party networks over which we have no
control. The Internet is not a secure environment. Unwanted programs or material may be
downloaded without your knowledge.

9. Indemnity by you

9.1 You hereby agree to fully indemnify and to hold Vodafone harmless from and against any
claim brought by a third party resulting from the use of the Site and the Services or the provision
of Content to Vodafone by you and in respect of all losses, costs, actions, proceedings, claims,
damages, expenses (including reasonable legal costs and expenses), or liabilities, whatsoever
suffered or incurred directly or indirectly by Vodafone in consequence of such use of the Site
and the Services or provision of Content or your breach or non-observance of any of these Terms
and Conditions.

10. Variation

10.1 Vodafone reserves the right to modify the Site and/or the Services or suspend or terminate
the Site and/or the Services or access to part or all of them at any time.

10.2 Vodafone reserves the right to revise these Terms and Conditions at any time. Such
variations shall become effective two weeks after being posted on the Site. By continuing to use
the Site you will be deemed to have accepted the varied Terms and Conditions.
32

11. Monitoring/recording of communications

Monitoring or recording of your calls, emails, text messages or other communications may take
place in accordance with the law, and in particular for Vodafone's business purposes, such as for
quality control and training, to prevent unauthorised use of Vodafone's telecommunication
systems and to ensure effective systems operation and in order to prevent or detect crime.

12. Termination

12.1 Vodafone may elect to suspend, vary or terminate the Services and the Site immediately and
without prior notice at any time for repair or maintenance work or in order to upgrade or update
the Site and the Services or for any other reason whatsoever.

12.2 Vodafone may elect to terminate the Services or your access to the Site forthwith on breach
of any of these Terms and Conditions by you, or if Vodafone ceases to offer the Site and the
Services for any reason whatsoever.

13. General

13.1 Governing Law and Jurisdiction - These Terms and Conditions are governed by and
construed in accordance with the laws of England and Wales and you hereby submit to the nonexclusive jurisdiction of the English courts.

13.2 Severability - These Terms and Conditions are severable in that if any provision is
determined to be illegal or unenforceable by any court of competent jurisdiction such provision
shall be deemed to have been deleted without affecting the remaining provisions of these Terms
and Conditions.

13.3 Waiver - Vodafone's failure to exercise any particular right or provision of these Terms and
Conditions shall not constitute a waiver of such right or provision unless acknowledged and
agreed to by Vodafone in writing.
33

13.4 Representations - You acknowledge and agree that in entering into these terms and
conditions you do not rely on, and shall have no remedy in respect of, any statement,
representation, warranty or understanding (whether negligently or innocently made) of any
person (whether party to these Terms and Conditions or not) other than as expressly set out in
these Terms and Conditions as a warranty. Nothing in this Clause shall, however, operate to limit
or exclude any liability for fraud.

13.5 Assignment - You in entering into these Terms and Conditions undertake that you will not
assign, re-sell, sub-lease or in any other way transfer your rights or obligations under these
Terms and Conditions or part thereof. Contravention of this restriction in any way, whether
successful or not, will result in the Services being terminated by Vodafone forthwith. Vodafone
may assign these Terms and Conditions in whole or in part to any third party at its discretion.

13.6 Rights of Third Parties - A person who is not a party to this Agreement have no rights under
the Contracts (Rights of Third Parties) Act 1999 or otherwise to enforce any Clause of this
Agreement.

13.7 Force Majeure - Vodafone shall not be liable in respect of any breach of these Terms and
Conditions due to any cause beyond its reasonable control including but not limited to, Act of
God, inclement weather, act or omission of Government or public telephone operators or other
competent authority or other party for whom Vodafone is not responsible.

Neither an audit nor a review provides assurance on the maintenance and integrity of the website,
including controls used to achieve this, and in particular whether any changes may have occurred
to the financial information since first published. These matters are the responsibility of the
directors but no control procedures can provide absolute assurance in this area.

Legislation in the United Kingdom governing the preparation and dissemination of financial
information differs from legislation in other jurisdictions.

34

14. Definitions

"Content" means all data, information, material and content, including but not limited to text,
pictures, photographs, software, video, music, sound and graphics;

"Services" has the meaning given to it in Clause 1.1;

"Functionalities" means the services offered on or via the Site;

"Terms and Conditions" means the contract between Vodafone and you incorporating these
terms and conditions;

"Trade Marks" means the word or mark "Vodafone", however represented, including stylized
representations all associated logos and symbols and combinations of the foregoing with another
word or mark;

"Vodafone" means Vodafone Group Plc, whose registered office is at Vodafone House, The
Connection, Newbury, RG14 2FN, England and may also be referred to as "we" or "us" in these
Terms and Conditions;

"Vodafone Group" means Vodafone Group Plc and any company or other entity in which
Vodafone Group Plc owns (directly or indirectly) more than 15% of the issued share capital;

"You" means the visitor to the Site that enters into these Terms and Conditions (and
"your" shall be construed accordingly).

35

Company profile

Our business integrity
The Board supports high standards of corporate governance which are critical to our business
integrity and to maintaining investors' trust in our Company.

Board of Directors
Biographies of all Board members and information about the Board and director changes.

Board Committees
Composition and activities of all three principal Board committees.

Executive Committee
Information on the Executive Committee and biographies of members.

Compliance
Details of Vodafone Group Plc's compliance with the UK Listing Authority‟s Combined Code,
and information regarding the impact of the Higgs Review and Sarbanes-Oxley Act.

36

Code of ethics
In accordance with SEC rules published following the Sarbanes-Oxley Act of
2002, the Company has adopted a written code of ethics applicable to the
company's senior financial officers, including the Company's principal executive officer.

Disclosure Committee Charter
The Company has a Disclosure Committee reporting to the Chief Executive and Chief Financial
Officer. The Committee has responsibility for reviewing and approving controls and procedures
over the public disclosure of financial and related information.

Memorandum of Association
Full text of the Memorandum of Association of the Company.

Articles of Association
Full text of the Articles of Association of the Company, adopted at the AGM in 2008.

Investor FAQs

Answers to common questions from Vodafone shareholders.

37

Directors' shareholdings

Information about changes in directors' shareholdings can be found in the regulatory News
(RNS) feed from the London Stock Exchange.

Business Principles
Our Vision and Values guide the way we act. Our Vision is to be the world‟s mobile
communication leader – enriching customers‟ lives, helping individuals, businesses and
communities be more connected in a mobile world. Our Values are about how we feel – in other
words the Passions that make us the company we are.

One of our four corporate Values is 'Passion for the world around us':

38

"We will help the people of the world to have fuller lives - both through the services we provide
and through the impact we have on the world around us."

At the start of 2002, we introduced a set of ten Business Principles to make our Vision and
Values happen. These define our relationships with all our stakeholders and govern how
Vodafone conducts its day-to-day business.

Our Business Principles apply to all Vodafone operating companies (majority owned
businesses). We also promote the Principles to our associate companies (Where Vodafone holds
a minority stake) and business partners. Chief Executives are responsible for ensuring
application of the Principles within their business.

Every employee is expected to act in accordance with the Business Principles. If employees have
concerns about the application of the Principles, they can ask their local human resources
managers for further advice, or contact the Group Human Resources Director or the Group Audit
Director. We are incorporating training on our business principles into our employee induction
process.

Internal audits in 2002-03 show they have been communicated to over 90% of employees.

Read the Business Principles Policy in full in the Corporate Responsibility section.

Executive Committee

Chaired by Vittorio Colao, this committee focusses on the Group's strategy, financial structure
and planning, succession planning, organizational development and Group-wide policies.

Representatives of the Executive Committee as of 1 October 2008:

Vittorio Colao, Chief Executive
Paul Donovan, CEO Central Europe, Middle East, Asia Pacific and Affiliates
39

Michel Combes, Chief Executive Officer, Europe Region
Andy Halford, Chief Financial Officer
Steve Pusey, Chief Technology Officer
Stephen Scott, Group General Counsel and Company Secretary
Simon Lewis, Group Corporate Affairs Director
Warren Finegol d, Chief Executive, Global Business Development
Frank Rövekamp, Chief Marketing Officer
Terry Kramer, Group HR Director and Chief of Staff

Board committees

The standing Board committees are the Audit Committee, the Nominations and Governance
Committee and the Remuneration Committee.

Note: Further information regarding the activities of these committees can be found in the
Corporate Governance section of the Vodafone Group Plc Annual Report for the year ended 31
March 2008.

The report is available in Annual Reports.

Audit Committee

Under its terms of reference the Committee, whose membership is made up entirely of
independent directors, is required, amongst other things, to review the Company's results and
financial statements, review the activity of the internal and external auditors and monitor
compliance with statutory and listing requirements.

40

Members:

Nick Land (Chairman)
Dr John Buchanan
Alan Jebson
Anne Lauvergeon

Nominations and Governance Committee

The Committee provides a formal and transparent procedure for the appointment of new
directors to the Board and normally engages external consultants to advise on prospective Board
appointees. The quorum for meetings is three members of the Committee, at least one of whom
will be the Chairman. The Committee meets at least twice a year, with further meetings when
necessary. The Committee reports to the Board on a regular basis and has the power to employ
the services of such advisers as it deems necessary to fulfill its responsibilities.

Read the full terms of reference

Members:

Sir John Bond (Chairman)
Vittorio Colao
Luc Vandevelde
Dr John Buchanan

Remuneration Committee

The Committee, whose membership is made up entirely of independent directors, is responsible
to the Board for the assessment and recommendation of policy on executive remuneration and
packages for individual executive directors.

41

Read the full terms of reference

Members:

Luc Vandevelde (Chairman)
Simon Murray
Tony Watson
Philip Yea

IPR statement on next generation mobile network technologies

Vodafone has a long history of active engagement in standards that lay the foundation of our
industry. As such, we continue to be conscious of the fact it is necessary to incorporate and
encourage contribution of IPR into standards to ensure continued innovation, whilst also critical
in terms of the viability of standards-based products.

Currently, the members of the 3rd Generation Partnership Project (3GPP) are standardizing a
next generation mobile radio technology called Long Term Evolution (LTE).

In parallel, NGMN Ltd. is actively consolidating requirements on candidate next generation
mobile technologies. As part of this effort, Vodafone is closely working with its industry partners
creating awareness and transparency about IPR and the impact of IPR licensing on future
products and services.

Vodafone welcomes the industry transition towards full, open disclosure of IPR royalty
expectations from all industry partners.

In support of this openness Vodafone makes the following statement:

"Vodafone anticipates next generation mobile technology to provide data connectivity for a
much wider range of devices than just mobile phones and notebooks. All sorts of consumer
42

electronic devices, and also IT, domestic appliances, cars, containers etc. will become connected
as part of their key capabilities.

While Vodafone respects that holders of IPR built into standards deserve a fair compensation for
their R&D efforts, this reward needs to support the success of the technology in an increasingly
competitive market. This leads us to believe that the IPR license structure for any next generation
mobile technology should be based on the component price of the radio module built in or
attached to devices.

Vodafone is committed to licensing its next generation mobile radio essential patents (subject to
reciprocity) on fair, reasonable and non-discriminatory
(FRAND) terms, free of charge."

The NYSE rules require that a majority of the Board must be comprised of independent directors
and the rules include detailed tests that US companies must use for determining independence.
The Combined Code requires a company's board of directors to assess and make a determination
as to the independence of its directors. While the Board does not explicitly take into
consideration the NYSE's detailed Code and has determined in its judgment that all of the nonexecutive directors are independent within those requirements. As at the date of this Annual
Report, the Board comprised the Chairman, four executive directors and eleven non-executive
directors. Tests, it has carried out an assessment based on the requirements of the Combined

Committees

Under NYSE rules, US companies are required to have a nominating and corporate governance
committee and a compensation committee, each composed entirely of independent directors with
a written charter that addresses the Committees „purpose and responsibilities. The Company's
Nominations and Governance Committee and Remuneration Committee have terms of reference
and composition that comply with the Combined Code requirements. The Nominations and
Governance Committee is chaired by the Chairman of the Board, and its other members are nonexecutive directors of the Company and the Chief Executive. The Remuneration Committee is
43

composed entirely of non-executive directors whom the Board has determined to be independent.
The Company's Audit Committee is composed entirely of non-executive directors whom the
Board has determined to be independent and who meet the requirements of Rule 10A-3 of the
Securities Exchange Act. The Company considers that the terms of reference of these
committees, which are available on its website are generally responsive to the relevant NYSE
rules but may not address all aspects of these rules.

Corporate governance guidelines

Under NYSE rules, US companies must adopt and disclose corporate governance guidelines.
Vodafone has posted its statement of compliance with the Combined Code on its website. The
Company also has adopted a Group Governance Manual which provides the first level of the
framework within which its businesses operate. The manual is a reference for Chief Executives
and their teams and applies to all directors and employees. The Company considers that its
corporate governance guidelines are generally responsive to, but may not address all aspects of,
the relevant NYSE rules.

Statement of corporate governance policy

The Board of directors of the Company is committed to high standards of corporate governance,
which it considers are critical to business integrity and to maintaining investors' trust in the
Company. The Group expects all its directors and employees to act with honesty, integrity and
fairness. The Group will strive to act in accordance with the laws and customs of the countries in
which it operates; adopt proper standards of business practice and procedure; operate with
integrity; and observe and respect the culture of every country in which it does business.

The Combined Code

The Company's ordinary shares are listed in the United Kingdom on the London Stock
Exchange. As such, the Company is required to make a disclosure statement concerning its
application of the principles of and compliance with the provisions of the revised Combined
44

Code on corporate governance (the “Combined Code"). For the year ended 31 March 2006, the
Board confirms that the Company has been in compliance with the provisions of section 1 of the
Combined Code. The disclosures provided below are nevertheless intended to provide an
explanation of the Company's corporate governance policies and practices.

US listing requirements

The Company's ADSs are listed on the NYSE and the Company is, therefore, subject to the rules
of the NYSE as well as US securities laws and the rules of the SEC. The NYSE requires US
companies listed on the exchange to comply with the NYSE's corporate governance rules but
foreign private issuers, such as the Company, are exempt from most of those rules. However,
pursuant to NYSE Rule 303A.11, the Company is required to disclose a summary of any
significant ways in which the corporate governance practices it follows differ from those
required by the NYSE for US companies. A summary of such differences is set out below. The
Company has established a Disclosure Committee with responsibility for reviewing and
approving controls and procedures over the public disclosure of financial and related
information, and other procedures necessary to enable the Chief Executive and Chief Financial
Officer to provide their Certifications of the Annual Report on Form 20-F that is filed with the
SEC.

Section 404 of the Sarbanes-Oxley Act of 2002 (US) requires the Company to annually assess
and make public statements about the quality and effectiveness of its internal controls over
financial reporting. As a non-US company, Vodafone is first required to report on its compliance
with section 404 for the year ended 31 March 2007. Management's report must describe
conclusions about the effectiveness of the Company's internal control over financial reporting
based on management's evaluation as of the end of the Company's most recent fiscal year.

The Company has established a Steering Committee to provide strategic direction to the
Company's section 404 compliance efforts and a Programmed Management Office which
monitors progress and provides detailed guidance to the compliance teams that have been set up
in the Group's subsidiaries and central functions. The Company's Audit Committee also plays an
45

active role in monitoring these efforts. The Audit Committee receives progress updates at each of
its meetings as well as a bi-annual status presentation from the Programmed Management Office.
The Company's external auditors have been consulted throughout the project and will continue to
be involved as the Company finalizes its review.

The Company has reviewed the structure and operation of its "entity level" control environment:
the overarching structure of review and monitoring essential to the management of its business.

Each of the Company's subsidiaries and central functions has ensured that the relevant processes
and controls are documented to appropriate standards, taking into account the guidance provided
by the US Public Company Accounting Oversight Board's Auditing Standard No. 2 and
subsequent SEC Staff Questions and Answers related to the standard. The approach taken has
been to identify the key financial reporting processes so that, in aggregate, the Company has
reasonable assurance regarding the reliability of its financial reporting and the preparation of
financial statements.

The Company is making satisfactory progress on the work required to enable it to report on its
compliance with section 404 at 31 March 2007.

The Company has also adopted a corporate Code of Ethics for senior executive, financial and
accounting officers, separate from and additional to its Business Principles, described below.

Information about changes in directors' shareholdings can be found in the Regulatory News
(RNS) feed from the London Stock Exchange.

46

PRODUCT PROFILE
BASIC SERVICES
 Clip
 Call Hold/call waiting
 Call conference
 Clir
 Itemized Bill (Post Paid)
 SMS
 Call Barring (CBARR) (Post Paid)

CALLER LINE IDENTIFICATION PRESENTATION (CLIP)

Clip identifies the caller by displaying the number of the caller on the handset. This allows you
the benefit of accepting or rejecting the call; although, at times caller Line Identification may not
appear due to technical problems in the originating network.

CALL HOLD/ CALL WAIT

This feature allows you to receive or make another call, while you are already busy with a call,
without disconnecting it. You can receive or make a second call, by putting the first call on hold.
You billed for both the calls. You can activate call waiting by using the menu of your cell phone

CALL CONFERENCE (CC)

This feature allows you to have a teleconference with up to five people at the same time, from
wherever you are. You can conference with either cellular or landline phones, including STD and
ISD calls. To make a conference calls simply make your first call. Then put the first call on hold
and dial the next number. To conference, scroll through the handset menu and select the
conference feature. Now your calls are connected. To invite another person follow the same steps
again
47

Note:
 Call conference is a handset dependent feature
 You are charged for the time on hold and conference
 The originator of the calls will be charged for all the calls initiated by him. To use the
facility you need to activate the “call waiting” feature on your handset.

CALLER LINE IDENTIFICATION RESTRICTION (CLIR)

Now, with CLIR you can restrict your cellular phone number from being displayed on the
receiver‟s cellular phone. This means, you can maintain complete confidentiality of your
number. This feature might not function across operator networks, but will definitely restrict
caller ID when called within the same cellular operator network‟s Mobile numbers.

ITEMISED BILLING

An itemized bill gives you the details of all calls made and received, and of all the other facilities
you availed of, on your mobile number during a month. It also carries details of the number
called/ received, time and date of the call, duration and the amount charged.

SHORT MESSAGING SERVICE

This feature allows you to send and receive messages to and from, respectively; almost all
national and international cellular operators. SMS allows you access to services lime receiving
stock quotes, horoscopes, Jokes messages, email, news and many others. It comes as an in built
feature to all Vodafone subscribers. Vodafone offers an array of Services that help you manage
your calls better. From caller Identification to call waiting, from call divert to call conference
Vodafone redefines convenience. Most of these features are optional and can be availed of on
request and carry a nominal subscription charge. To activate any feature call our customers care
or visit any Vodafone „n‟ U Showroom.

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CALL DIVERT (CD)

With call Divert, you can divert an incoming call to another cell phone (be it Vodafone or Airtel/
Essar or BSNL cellular Phone) or even a landline number (Within Andhra Pradesh local dialing
list). You can divert your calls.

VALUE ADDED SERVICES

Just when you thought you had the cake, we made it possible for you to eat it too. Introducing
THE VODAFONE Value Added Services, a vibrant bouquet of "little conveniences" "small
pleasures" "bits of happiness" "dollops of infotainment" and all those "itsy bitsy" wants of yours
that together make up THE BIG SMILING

PICTURE.

SMS based services to Voice based ones, the Vodafone range cuts across all modes of
communication to ensure the BEST VALUE for your money. So be it downloading the latest
ring tones or sharing the freshest of blonde jokes, be it checking the status of your cousin's train
arrival time or arranging a pick up for your boss's delayed flight, Vodafone hands you the power
to do it all. You could also book a surprise movie ticket or deliver those dainty dandelions for
your date or access the latest cricket scores or some serious stock information; or maybe even
play downloadable games or chill out with some zany chats with buddies on-line.

49

VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND
EXCITING AS YOUR DESIRES.

VALUE ADDED SERVICES - UTTAR PRADESH (E)
SMS SERVICES –
 Vodafone Buzz - Subscription Services – 4560456
 SMS Short Code
 Text Messaging
 Dynamic Voice Mail Service

GPRS/EDGE
 Vodafone Buzz - Subscription Services – 4560456
 SMS Short Code
 Text Messaging
 Dynamic Voice Mail Service

VOICE
 Say Vodafone -456
 Ganesh Speaks – 181
 Back ground Music
VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE
Vodafone‟s 3G compatible networks supports general Packet radio service (GPRS) and EDGE,
which allows you to access internet websites and information portals on your mobile, making it
possible to stay informed and remain truly connected in this dynamically changing and
competitive environment. Gone are the days when connecting to a website from the mobile took
as long as 2 – 3 minutes. GPRS compatible handsets ensure that as a user, you are “always on”.
There is no need for a dial up connection or any ISP connection.

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Now you can now carry the World Wide Web in their pocket – the Vodafone world. Read email,
get stock quotes, check the weather, read the Latest news and even chat with friends and
“Buddies” on Idea Network, yahoo, MSN and ICQ while on the move.
One of the minds – blowing applications on GPRS/EDGE in multimedia Messaging Service
(MMS). Vodafone is among the pioneers in the country to provide MMS. This latest innovation
in the area of mobile communication provides you the ability to communication provides you the
ability to communicate not just in voice or text but also in full color images.

Now you can send your emotions to your near and dear ones; with photographs, attach voice
clips and append text too. Just in case the receiver does not have on MMS handset, even then the
photographs can be accessed from our website http.//www. Vodafone co. in// for your
convenience, we have also created a library of photo album and voice clips, from where you can
choose and send photographs. Further, you can also compose your own MMS message on the
above – mentioned website and send it across to a cellular phone or any e-mail ID.

With the introduction of GPRS on its networks, Vodafone also supports the use of the GPRS
phone as a modem, providing busy lap top armed executives, like most of you; the opportunity to
log in wirelessly while “on the go”. Thus now you can surf the Internet using our GPRS
connectivity with your computer.

ADVANTAGE OF VODAFONE GPRS
 High speed and “ always on “ internet on the move
 Internet access on prepaid also
 Liberation from the shackles of dial - up or ISP connection.
 Receive voice calls or SMS even while logged on to GPRS.
 Revolutionary concept of charging - only for what you send and receive
 Offers MMS, a platform to communicate not just in voice or text but also in full color
images.

51

MARKETING RESEARCH - AN INTRODUCTION
Marketing basically consist of spotting the need of customers and meeting them in the best
possible manner. Marketing Research plays key role in this process. It helps the firm acquire a
better understanding of the consumer, the competition & the marketing environment. It also aids
the formulation of marketing Mix.

Today carrying out research relating to customers products and market requires specialized skills
sophisticated techniques

DEFINITION OF MARKETING RESEARCH:
“Marketing research is the systematic gathering recording and analyzing of data about problems
relating to the marketing of goods and services. “ AMERICAN MARKETING ASSOCIATION

52

CLASSIFICATION OF MARKETING RESEARCH PROBLEM

The various marketing research problem can be classified based on the subject matter of research
as shown below:1. Research on Product
2. Research on Market
3. Research on consumer
4. Research on advertisement and Promotion
5. Research on distribution
6. Research on Price
7. Research on competition
8. Research on Sales method

Research on Products includes studies on the competitive position of a product /brand: the level
of consumer acceptance of a products/ brands etc. consumer research includes.

Studies on consumer behavior. Buyer Motives consumer loyalty. Consumer resistance etc.

Research on market includes market share analysis demand analysis determining market
characteristics, market segmentation studies. Analysis of market territories etc.

Characteristics, market segmentation reveals trends in competition, evaluates the marketing
progress of majors competitors. Shops their strengths and weakness and analysis their vs.
Performance.

Research on distribution includes studies on distribution policies transportation, warehousing etc.

Research on advertisement and promotion includes studies on advertising effectiveness, studies
on media and their relative effectiveness and cost- benefits of sales promotion etc.

53

MAIN STEP INVOLVED IN MARKETING RESEARCH

1. Defining the marketing problem tom be tackled and identifying the marketing research
problem involved in the task
2. Specifying the information requirement
3. Developing the research design & research procedure.
4. Gathering the information
5. Analyzing the Information & Interpreting it in terms of the problem being tackled.
6. Preparing the Research report

TECHNIQUES OF MARKETING RESEARCH

Marketing Survey:-

Marketing survey is one of the most widely used M.R. Techniques market survey is at times
viewed as synonyms with market research. It is just one method of collecting the marketing
information required for carrying out
a given marketing research task.

STEPS IN MARKET SURVEY

PLANNING THE SURVEY
1. Problem definition
2. Selection of the survey method
3. Sampling
4. Questionnaire development
5. Pilot survey

FIELD WORKS
1. Selection and training of investigator
2. Collection of data
54

3. Supervision

ANALYSIS AND INTERPRETATION OF DATA

1. Editing
2. Tabulating, Processing & Interpreting data
3. Statistical analysis & Interpreting

REPORT MAKING
1. Summarizing findings & Recommendations
2. Report writing

PREPAID PLANS
POST PAID PLANS

55

OBJECTIVE OF SURVEY
This Survey is designed to bring about a sharp understanding of the market potential for
telecommunication products. The corporate support to different brands. The study is made to
assess and access the consumer desire from versatile angles leading to skim out the potentially of
market strengthening Vodafone cellular action plan meeting future target not only this much but
it also makes a gesture to assess the current to rest competitors of telecommunication.

The following are the main objectives of this survey:

1. To find out the degree of market potentiality for Idea.

2. To study the present and future needs of mobile along with corporate support to a particular
brand of telecommunication connection in comparison to other competitor of telecom.

3. To study the impact of attributes like price quality of connectivity and services etc. for
preferring a particular brand of telecommunication connection.

4. To assess the potentiality of respondent as future target customer for Vodafone
telecommunication.

56

OBJECTIVES OF THE RESEARCH
The main aim of research is to find out the truth which is hidden and which has not been
discovered yet. Though yet each research study has its own specific purpose thesis can be:-

1. To gain familiarity with a phenomenon or to achieve new insights into it (exploratory or
formative research).

2. To portray accurately the characteristics of a particular individual situation or a group
(descriptive research).

3. To determine the frequency with which something occurs or with which it is associated with
something else (diagnostic research).

4. To test a hypothesis of a casual relationship between variables (hypothesis- testing research).

TYPES OF THE RESEARCH
The basic types of Research are as follows:

1. Descriptive Research:
The major purpose of this research is sales promotion activities in telecom with special
Reference to idea Cellular.

2. Analytical Research:
In this Research the researcher has to use facts or information already available and analyze
these to make a critical evaluation of the material.

57

3. Applied Research:
It aims at finding a solution for an immediate problem facing a society or a industrial / business
organization.

4. Fundamental Research:
It mainly concerned with generalization and with the formulation of a theory.

5. Quantitative Research:
It is based on the measurement of quantity or amount. It is applicable to phenomena that can be
expressed in terms of quantity.

6. Qualitative Research:
It is concerned with the qualitative phenomenon is phenomena relating to or involving quality or
kind.

7. Conceptual Research:
It is related to some abstract ideas or theory.

8. Empirical Research:
It is data based research coming with conclusions, which are capable of being verified by the
observation and experiment.

9. Diagnostic Research:
Such a research follow case study method or in depth approaches to reach the basic casual
relation.

10. Exploratory Research:
The objective of this research is the development of hypothesis rather than their testing.

58

My Research:
My research is for “Viability and Presence of telecom product at non telecom outlets with
reference to Mumbai city" which is being done by Myself first time for "Vodafone cellular" so
my research is exploratory research.

RESEARCH PROCESS

Formulating the Research Problem
↓
Extensive Literature Survey
↓
Preparing the Research Design
↓
Determining Sample Design
↓
Collection the Data
↓
Analysis of Data
↓
Preparation of Report

Function of Research Design

1. Statement of evidence needed to solve the problem.
2. Anticipation of what will be done with the data to provide answer to problem.
3. Specification of evidence from where it will be obtained and how.
4. Statement of basic schemes whereby answers will be revealed and validated.
5. A guide for the calculation and approval of the feasibility and cost of project.
6. Provision of blue prints or plan 6 or guiding the work.

59

Types of Research Design
There are three types of Research Design.

1. Research Design in case of exploratory research studies.
2. Research Design in case of descriptive and diagnostic research studies.
3. Research design in case of hypothesis- testing research studies.

My Research Design
My research was exploratory research so I am discussing only exploratory research design. In
exploratory research design hypothesis is developed on the basis of the influencing variables
which are available. The main purpose to do research design is to find new ideas for which the
researcher must always remain alert. There are three principles stages of exploratory research
design.

First Stage: Survey of secondary information sources.

Second Stage: Interview with knowledge persons.

Third Stage: Examination of situation that are analyses to the problem.

Sampling Design:

It refers to the technique or the procedure the researcher would adopt in selecting item for the
sample.

60

Different Types of Sample Designs:

There are basically two types of sample designs:

1. Non- probability sampling.
2. Probability sampling.

My Sampling Design:

For the survey of Vodafone cellular in the Mumbai city.

Methods of Data Collection

There are two types of data:
1. Primary data
2. Secondary data.

Primary Data:

The primary data are those which are collected a fresh and for the first time and thus happen to
be original in character.

Secondary Data:

In the case of secondary data the nature of data collection work is merely that of complication.

61

Collection of Primary Data:
1. Observation Method.
2. Interview Method.
3. Through questionnaire.
4. Through schedules.

Collection of Secondary Data:

1. Various Publication of the Central, State and local government.
2. Technical and trade journals.
3. Book magazines and newspapers.
4. Report and publications of various associations connected with business and industry, bank
stock exchange etc.
5. Reports prepared by research scholars, universities economists etc. in different field.

Collection of My Secondary Data

In my research study I used only primary data and I collected it through the questionnaire
methods, I collected these data from Mumbai

Limitation of Research Report

1. The finding of this survey were made on the basis of the data provided by the people.
2. We have to collect the information according to the convenience of the people hence the data
may not be accurate.

62

RESEARCH METHODOLOGY
Preplanning is sin qua non for any kind of work. Preliminary preparation leads to reach closer to
the successful achievement of the target. Initially the topic of work upon was decided and basing
on which certain imitative to minimize the gap between planning and achievement was taken.
Finally a questionnaire was framed in such a fashion focusing certain most important points.

(a) Large no. of customer.
(b) Availability of various telecom and non telecom outlet.
(c) Quality of coverage for existing outlet.
(d) Total no. of existing telecommunication user and their level of satisfaction.
(e) Availability of basic amenities in a particular city / town / village.
(f) Finally assessing the exact living standard of the people in a particular city / town / village.

Data Surface: Primary Data.

Research Approach: A survey of telecom and non telecom outlet.

Research Instrument: Schedule A schedule was prepared and used for collection the primary
data. The schedule consisted of question related to:-

(a) Usage of telecommunication connection and their coverage connectivity.
(b) Availability of various accessories of telecommunication.
(c) Present condition of existing telecommunication system.
(d) Availability of various towers in the particular area.

63

Objective Schedule:

To gather the full detail to arrive at the present and accurate living standard. Comparison to other
telecom with special reference to idea.

Sample Size: 500

Structured questionnaire help in collection data, (Primary data). Secondary Data were collected
by the internet (www.vodafone.com).

64

For Telecom Outlets
Are you selling Sim card?

Yes

No

72%

28%

Yes
No

65

Which type of sim service Provided?

Pre Paid

Post Paid

Both

70 %

20 %

10 %

Pre Paid
Post Paid
Both

Are you sold recharge vouchers?

Yes

No

68%

32%

Yes
No

66

Which kind of recharge vouchers sell mostly?

Paper Recharge

Electronic Recharge

Both

45 %

30%

25 %

Paper Recharge
Electronic Recharge
Both

How many Network available at your outlet?

Two

Four

Six

All available

10%

35%

20%

30%

Two
Four
Six
All available

67

Which Network you prefer to sell?

Vodafone

Loop

Idea

Airtel

Tata

Reliance

30%

20%

10%

20%

08%

12%

Vodafone
Loop
Idea
Airtel
Tata
Reliance

What‟s the consumer need and demand at you outlet?

Better service

Better scheme

Both of them

25%

35%

40%

Better service
Better scheme
Both of them

68

Do you have any problem with any service provider?

Yes

No

39%

61%

Yes
No

Would you like to prefer those service provider who provide
Better service and attractive margin?

Yes

No

90%

10%

69

Yes
No

Are you satisfy with the current Vodafone plans and service?

Yes

No

Can‟t say

35%

25%

40%

Yes
No
Can’t say

70

For Non Telecom outlets
Do you sell Sim & Recharge?

Yes

No

70%

30%

Yes
No

Why don‟t you sell recharge to your existing customer?

Financial Problem

Unavailability of

Schemes
39%

Unawareness of

Service

24.5%

16.5%

71

Other reason

20.%

Financial Problem
Unawareness of Schemes
Unavailability of Service
Other reason

Do you know the attractive margins & schemes?

Yes

No

59%

41%

Yes
No

Is there any demand of Sim & Recharge?

Yes

No

Up to some extant

60%

30%

10%

72

Yes
No
Upto some extant

Do your existing loyal customers have use of mobile?

Yes

No

83.60%

16.40%

Yes
No

Would you like to sell Sim & Recharge when your customer
Demands?

Yes

No

90%

10%
73

LIMITATIONS

There are different reasons in the different to markets for not using the Vodafone cellular. The
limitation's which was found by me are as under.

1. Lack of proper advertisement and hoarding Vodafone cellular are firstly emphasizing in the
area & developed markets only.

2. Lack of tower's of the Vodafone cellular in many places.

3. Lack of regular visit is the small markets.

4. Lack of information provided by the company to the people.

5. Lack of time

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RECOMMENDATIONS

Vodafone cellular is the growing and big competitive industries, today in telecommunication
sector there are many company, like BSNL, Airtel, Reliance and now idea & TATA has also
launched his telecommunication service TATA Indicom, so, Vodafone has to face many
competition in the market in the case of sales promotion activities in telecom with special
reference to Vodafone cellular, so, Vodafone has improve the tower in the Rural area also I want
to recommended to Vodafone cellular to established there tower as fast as they can do so,
Vodafone is a big and stable company so they have to improve themselves as a good telecom
service provider.

PROMOTION
Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for
'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications
has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the
same. However if you vary the amounts of one of the ingredients, the final outcome is different.
It is the same with promotions. You can 'integrate' different aspects of the promotions mix to
deliver a unique campaign. The elements of the promotions mix are:
76

 Personal Selling
 Sales Promotion
 Public Relations
 Direct Mail
 Trade Fairs and Exhibitions
 Advertising
 Sponsorship

The elements of the promotions mix are integrated to form a coherent campaign. As with all
forms of communication. The message from the marketer follows the 'communications process'
as illustrated above. For example, a radio advert is made for a car manufacturer. The car
manufacturer (sender) pays for a specific advert with contains a message specific to a target
audience (encoding).

It is transmitted during a set of commercials from a radio station (Message / media). The
message is decoded by a car radio (decoding) and the target consumer interprets the message
(receiver). He or she might visit a dealership or seek further information from a web site
(Response). The consumer might buy a car or express an interest or dislike (feedback). This
information will inform future elements of an integrated promotional campaign. Perhaps a direct
mail campaign would push the consumer to the point of purchase. Noise represents the thousand
of marketing communications that a consumer is exposed to everyday, all competing for
attention.

The Promotion Mix

Let us look at the individual components of the promotions mix in more detail. Remember all of
the elements are 'integrated' to form a specific communications campaign.

77

1. Personal Selling

Personal Selling is an effective way to manage personal customer relationships. The sales person
acts on behalf of the organization. They tend to be well trained in the approaches and techniques
of personal selling. However sales people are very expensive and should only be used where
there is a genuine return on investment. For example salesmen are often used to sell cars or home
improvements where the margin is high.

2. Sales Promotion

Sales promotion tends to be thought of as being all promotions apart from advertising, personal
selling, and public relations. For example the BOGOF promotion, or Buy One Get One Free.
Others include couponing, money-off promotions, competitions, free accessories (such as free
blades with a new razor), introductory offers (such as buy digital TV and get free installation),
and so on. Each sales promotion should be carefully coasted and compared with the next best
alternative.

3. Public Relations (PR)

Public Relations is defined as 'the deliberate, planned and sustained effort to establish and
maintain mutual understanding between an organization and its publics' (Institute of Public
Relations). It is relatively cheap, but certainly not cheap. Successful strategies tend to be longterm and plan for all eventualities. All airlines exploit PR; just watch what happens when there is
a disaster. The pre-planned PR machine clicks in very quickly with a very effective rehearsed
plan.

78

4. Direct Mail

Direct mail is very highly focused upon targeting consumers based upon a database. As with all
marketing, the potential consumer is 'defined' based upon a series of attributes and similarities.
Creative agencies work with marketers to design a highly focused communication in the form of
a mailing. The mail is sent out to the potential consumers and responses are carefully monitored.
For example, if you are marketing medical text books, you would use a database of doctors'
surgeries as the basis of your mail shot.

5. Trade Fairs and Exhibitions

Such approaches are very good for making new contacts and renewing old ones. Companies will
seldom sell much at such events. The purpose is to increase awareness and to encourage trial.
They offer the opportunity for companies to meet with both the trade and the consumer. Expo
has recently finish in Germany with the next one planned for Japan in 2005, despite a recent
decline in interest in such events.

6. Advertising

Advertising is a 'paid for' communication. It is used to develop attitudes, create awareness, and
transmit information in order to gain a response from the target market. There are many
advertising 'media' such as newspapers (local, national, free, trade), magazines and journals,
television (local, national, terrestrial, satellite) cinema, outdoor advertising (such as posters, bus
sides).

7. Sponsorship

Sponsorship is where an organization pays to be associated with a particular event, cause or
image. Companies will sponsor sports events such as the Olympics or Formula One. The
attributes of the event are then associated with the sponsoring organization. The elements of the
promotional mix are then integrated to form a unique, but coherent campaign.
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CONCLUSION

With this the researcher comes to the conclusion part of the research report. It was a wonderful
experience for the researcher of working on the topic selected by him. Although it was not an
easy task collecting information in the competitive market of telecom services. But taking up the
challenge it was very interesting.
• It is clear from the analysis Vodafone cellular is much better than other telecom due to the
survey of Mumbai according to the customer of Mumbai living standard of high people and
lower people.
• By the survey I have found that there are many telecom company but and many competitors in
market but no anyone defeat the Vodafone cellular.
• Many activity of Vodafone cellular as tariff plan, Recharge, there activity customer satisfaction
and prove all the best of other telecom.

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QUESTIONNAIRE

OBJECTIVE: - Viability and Presence of telecom product in non telecom outlets with reference
to Mumbai.
Name ……………………………………………………………
Shop Name…………………………………………………………

For Telecom Outlets

Q1. Are you selling Sim card?
YES

NO

Q2. Which type of sim service Provided?
PRE PAID

POST PAID

BOTH

Q3. Are you sold recharge vouchers?
YES

NO

Q4. Which kind of recharge vouchers sell mostly?
PAPER RECHARGE

ELECTRONIC RECHERGE

Q5. How many Network available at your outlet?
TWO

FOUR

SIX

ALL AVAILABLE

Q6. Which Network you prefer to sell?
HUTCH

BSNL

IDEA

AIRTEL

TATA

RELIANCE

Q7. What‟s the consumer need and demand at you outlet?
82

BOTH

BETTER SERCIVE

BETTER SCHEME

BOTH OF THEM

Q8. Do you have any problem with any service provider?
YES

NO

Q9. Would you like to prefer those service providers who provide better service and attractive
margin?
YES

NO

Q10. Are you satisfied with the current Vodafone plans and service?
YES

CAN‟T SAY

NO

For Non Telecom outlets

1. Do you sell Sim & Recharge?
A. Yes

B. No.

2. Why don‟t you sell recharge to your existing customer?
A. Financial Problem

B. Unawareness of Schemes

C.Unavailability of Service

D. Other reason

3. Do you know the attractive margins & schemes?
A. Yes

B. No.

4. Is there any demand of Sim & Recharge?
A. Yes

B. No.

C. Up to some extant

5. Does your existing loyal customers have use of mobile?
A. Yes

B. No
83

6. Would you like to sell Sim & Recharge when your customer demands?
A. Yes

B. No.

84

BIBLIOGRAPHY
Philip Kotler: Principle of marketing
practice Hall of India
Pvt. Ltd.

C.R. Kothari: Research methodology
vishwa prakashan
Mumbai.

News paper: Times of India.

Internet: www.vodafone.com

85

A Comparative Study of Mobile Services Provided By Vodafone & Other Telecom Company

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