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Social Media Programming Khanderao Kand CTO GloMantra Inc Relevant Recommendation Plaform @khanderao Nov 2, 2011 at JAX Conference, London
Khanderao KandCTO of Glomantra and myBantu in Silicon Valley, CA, USA AI based Relevance Engine / recommendation technology with Social Intelligence Mybantu is for your daily needs available on Android, iPhone, Facebook and mybantu.com Projects on Social Commerce and Social CRMBIO: 20 years in Industry (currently AI, SOA, Social, Mobile and Cloud Technologies) Lead Oracle’s SOA and BPM Architecture Chief Consultanting Architect for SOA and BPM to 50+ architects & hundreds of developers of Oracle’s next Generation Fusion Apps Lead Architect of Peopletools Architect in CRM, Online Dialog Marketing, OLAP Hyperion Participated in Standards of BPEL and SCA at OASIS 9 Patents filled Frequent Speaker in conferences Authored articles in JDJ, WSJ, Cloud Computing Upcoming books: SOA with Java, Social Media Programming on Java
AgendaBusiness Case: Social Media for BusinessesSocial Media Apps: Social CRM and Social CommerceHigher Level Architectures of S-CRM and S-CommerceAPIs, Frameworks and Tools: Key Technologies, APIs Interfacing with Popular Social media Storage Social Media Data Processing
Explosion of Social Media Valuation Social Media Valuations Facebook 65Billion, Twitter $7billion (April $4.4b in Jan) , Groupon $10 ?billion Zynga $9billion LinkedIN $8.5B Is it a Hype?
Reality: Revenues and Valuations Revenues Facebook 2010 (6th year) $2 billion Zynga 2010(3rd year) : $850 million Groupon 2010 (2nd year) 750million Twitter (7th year) $100 million Compare with (however keep in mind the time progression) Novell, took three years for $50million. Microsoft crossed the $50 million barrier in eight years; Oracle, 10 years. Market Caps: Compare with: Amazon 82billion, Google 186Billion, eBay $40billion, Dell 28B, IBM 200 billion, Ford 56B, GM 47B,
FutureGartner predicts 40% of fortune 1000 would use SocialMedia Apps in 2012-13
Big Brands on FacebookJC Penny We go where customers areGNC You do not need to leave your favorite site for doing shoppingGap1-800-flowersDelta airlineNikeDexterCoca-colaStarbucksApple Apps Stores
How does your Social relationship work on SMNs?Facebook has brought your social world online with realidentitiesSocial Media enables how you interact with leverage your socialworld For example, you share … , you ask … before deciding, you provide feedback, you express approvals/disapprovals and you learn about others, learn from others See how it correlates to your Social Media Activities: Share : Photos, Video, News, Thoughts, Personal Updates Ask: Get opinions / get recommendations Feedback: Comment FB/LinkedIn, tweet, Shoutouts (Dis) Approval: Like / Dislike on anything Observe get influenced : Follow popular tweets, become Fan
Usages of consumers social behavior on businesses….Consumers get information about products and services from SocialMedia Network MarketingConsumer decide based to buy or use service on friends and socialbuzz Peer influence generating sales / social commerceConsumers buy/usage experience action is shared and kicks in virality Viral growth / cross saleConsumers rate, review, shoutout/like/dislike influences decisions ofothers as well as image / brand of product / company / service Positive / negative branding affects future sales / revenue
Social CRM frenzy…Recent (early 2010) Activities …… Radian6 got acquired by Salesforce at $350 million Overtone got acquired by eGain (not disclosed) Google Acquired Y-Combinator startup TalkBean at$35m BEA founder started Magnet for Social Media with 15m infusion Many startups getting funded in the space
Types of Social Media Business AppsBusiness Apps on Social MediaEnabling Social Media Widgets on Business AppsProcessing Social Media Data for Businesses
CRM / Commerce Use Cases forbusinesses for using Social Media …Ability to quickly spread awareness about product, events, services, news ata low cost (Social Media Marketing)Ability to get insight of customers reactions, and views (Social MediaMarket Research / Media Monitoring)Monitor Trend (Social Media Market Research / Media Monitoring)Monitor Brand (Social Media Market Research / Media Monitoring)Ability to engage customers to develop loyalty or minimize damage (SocialCRM / Social Media Engagement)Sales: Increase revenue by influencing decisions and taking transactionswhere customers are (Social Commerce )Social CRM / Marketing : Social Analytics: Better Understanding of customer and market Competitive analysisActionable Social Intelligence: Crowd Intelligence, New ideas, featureenhancement request
IBM’s Social Commerce InitiativeIBM’s “Smart Commerce” initiative started with $2.5 billionacquisitions: Sterling Commerce (connect online and offline networks of suppliers and customers) Unica (customer preferences in marketing campaigns) and Coremetrics (real-time analysis of customer comments and behavior)Goal: New approach to buying, selling, and marketing. Insight into how customers feel about and use products, and influence their & their social circles’ buy decisionsAddressable market $70billion (Software, & services)Deploying 1200 salesmen and about 1000 services peopleLaunched “Smarter Commerce University”
Infograph of F-Commerce Source: Fcommerce ecosphere visual: Janice Diner
A View ofIBM Smart Commerce WebSphere Platform Social Commerce Architecture Social Commerce Widgets: myBantu (GloMantra) getOpinion, Like/Thrash, Rate, Shoutout, Recommendation, socialBuzz, hotmeter BazarVoice Reviews, Ratings, BrandVoice, BrandAnswers, Ask&Answer Pluck: Popular Contents, Comments, myBantu Active Users, Recommendation,
gloMantra MyBantu Social Commerce Widgets on An Apparel SiteFind Similar
Interfacing with Key Social MediaFoundation Protocols / Interfaces HTTP REST JSON XML RSS Oauth OpenIdSocial Media APIs and Interfaces Open Social Facebook API: Graph API and Open Graph 1 and 2 Twitter API Google+ Social Graph from GoogleProcessing Technologies Hadoop, NOSQL, GraphDB Unstructured Processing / Text Processing / Text Analytics NLP, Machine Learning
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