Describe the Need of Mobile First by discussing benefits of Enterprise Mobility. Compare the top players.

1. Enterprise Mobility
Why Mobile First

2. Text
Why
First
Definition
• Ability of an enterprise to connect to people and control assets from any
location
Mobile
First
?
Why
Mobile
First ?
2.16 billion
smartphone
users by 2016
1.3 billion or
37.2% of total
workforce is
mobile worker
population
2 out of 3
people always
have mobile
within arms
reach
A typical user
reaches for his
device 150
times a day
20% of users
in UK/US do
not use
internet on PC
50% of
Asian/African
mobile internet
users do not
use internet on
PC
Enterprise Mobility

3. Evolution of Enterprise Mobility
2nd Generation1st Generation 3rd Generation 4th Generation
Industries
2007 - 2010
Silo (Functional) Mobile
Applications
• SMS based applications
• J2ME frameworks
• Web Applications
• Native Applications – iOS,
Symbian, Android
Mobile Applications
Ecosystems
Scaling & Assuring Mobile
Applications
Mobility Solutions Ecosystem
Goal of a Mobile First
Organization
• MEAPS & MDM (BYOD)
• Hybrid Mobile Applications
• Cloud Based Solutions
• mCommerce, mBanking,
mWallet solutions
• E2E Mobile Solutions
• Managed Mobility
Services
• Mobile Security
• MAM
• Locations Based Services
• RFID Solutions
• Business Model Evolution
• NFC Solutions
• GPS & Geo Fencing
• Mobile Sensors / Tracking
• Mobile Payments
2016 onwards
• Banking
• Telecommunications
Timeline
Theme
Activities
Integrating Mobility with
existing IT Infrastructure
Focus Experimenting/Creating
Mobile Applications
Mobile Devices as Primary
IT platform
2010 - 2013 2013 - 2016
• Manufacturing
• Insurance
• Horizontal Offering
• Across Industries
• Mobile replacing legacy
• Revenue Opportunities
Email, BYOD MDM, Security Tools Docs, Reports Mobile VPN, Cloud Customer Facing MAM, Privacy Standards, Mobile Analytics 2016
Getting Started
Secure Devices
Access to Content
Access to the enterprise
First Mobile App
Enable the business
App Pipeline
Industrialize mobility
Mobile Center of Excellence

4. Benefits And Challenges of Enterprise Mobility
Real time
information “On
The Go”
TextDelighted
Customers
Branding &
Professionalism
Improved
Productivity
Increased
Revenue &
Profitability
Competitive
Advantage
30 years ago, it was
not possible because
we didn’t have mobile
computing
3 years ago, it was
not possible: we had
mobile computing but
we didn’t have secure
data
Today, for the first
time, enterprises can
give their employees
and customers both
mobile computing &
secure data
Businesses are successful when individuals have all the information to make great decisions at any
time. In order to do that, computing and data must be available everywhere that individual might be.
MDM
Security
Application
Integration
Social
Media
Integration
Analytics
BYOD
Enterprise
Mobility
Benefits
Challenges
Ensuring Security
Integration of mobility into overall business
Computing the ROI of mobility strategy
Skillset for managing a mobile workforce
Platform & device standardization
Jurisdiction & ownership
Asset Management

5. Competitors Check
High
High
Functionality
MarketShare
Airwatch
MobileIron
Blackberry
Citrix Good
Technology
SOTI
Symantec
McAfee
Kaspersky
IBMSophos
SAP
Market Quadrant
MobileIron
Offers variety of MDM & MCM
Solutions
Enables open ecosystem of
devices & applications
Protect access & information
through server side functions
Infrastructure is appliance
based & difficult to monitor
Blackberry
Niche player
Provide mobile management
platforms for blackberry
devices like split billing &
access management
Recently acquired file & data
security company WatchDox
Usability problems with
platform’s secure workspace
solution
Citrix
Offers XenMobile which
includes several MDM features
for customers including a self-
service portal for users and
support for android for work
ShareFIle, one of the strongest
mobile content management
solutions
User experience is good as
well
Good Technology
Promotes security
functionalities such as
multifactor authentication &
single sign-on
Strong contender for
organizations with firm security
requirements & compliancy
policy to deal with
End-User functional limitations
on Android, iOS & Windows
phone
SAP
Suite of mobile security products, including Afaria for
on premise mobile device management, SAP mobile
documents & SAP Mobile App Protection
Good fit for companies that own SAP products
Administration interface is disjointed& lacks secure
PIM capability
Specialists
Leaders
Visionary
Mature Players