Startups, Clones and Metrics - 20 min presentation for elumni.se

1. Chalmers University of Technology
Center for Business Innovation
www.henrikberglund.com
@khberglund
Startups, clones and metrics
1

2. 1) Startups vs Companies
2) Clones vs Innovators
3) Metrics vs Metrics

3. 1) Startups vs Companies
2) Clones vs Innovators
3) Metrics vs Metrics

4. 1) Startups vs Companies
2) Clones vs Innovators
3) Metrics vs Metrics

5. What’s a Company?

6. What’s a Company?
A business organization, that sells a product
or service in exchange for revenue and profit

7. How are Companies organized?

8. How are Companies organized?
Companies are organized around
Business Models

9. What’s a Startup?

10. What’s a Startup?
A temporary organization
designed to search
for a repeatable and scalable business model
under conditions of uncertainty

11. What’s a Startup?
A temporary organization
designed to search
for a repeatable and scalable business model
under conditions of uncertainty

12. What’s a Startup?
A temporary organization
designed to search
for a repeatable and scalable business model
under conditions of uncertainty

13. What’s a Startup?
A temporary organization
designed to search
for a repeatable and scalable business model
under conditions of uncertainty

14. Startups ≠ Small companies

15. Startups Search
Companies Execute

16. Startups Search
Companies Execute

17. Startups Search
Companies Execute
But don’t
If you can
(by cloning)

18. Startups Search
Companies Execute
But don’t
If you can
(by cloning)

19. Startups Search
Companies Execute
But don’t
If you can
by Cloning

20. Clone 80%
Innovate 20%

21. Clone 99%
Innovate 01%

22. Clone 99%
Innovate 01%

23. Clone 99%
Innovate 01%Make the matter!!!

24. Clone 99%
Innovate 01%Make the matter!!!
Pick a clear competitive dimension
Let the user experience it a.s.a.p.

25. Pick a clear competitive dimension
Let the user experience the difference a.s.a.p.
Clone 99%
Innovate 01%Make the matter!!!

26. Clone 99%
Innovate 01%

27. Clone 99%
Innovate 01%How to figure out the l

28. Clone 99%
Innovate 0 20%How to figure out the l

29. 1) Test the problem

30. I believe [type of person]
experiences [problem]
while performing [task].

31. I believe [type of person]
experiences [problem]
while performing [task].
Get outside!

32. When you know the problem

33. 2) Test the solution

36. When you know the solution

37. 3) Build and sell the MVP

39. The owner of this unit added a keyboard and a wooden case.
http://en.wikipedia.org/wiki/Apple_Inc.

40. Metrics?

41. “All startup advice should be tagged
Pre or Post P/M-fit”
andrewchen.io

43. http://larslofgren.com/

45. You are a Startup
Innovate only on essentials
Use appropriate metrics

46. You are a Startup
Innovate only on essentials
Use appropriate metrics

47. You are a Startup
Innovate only on essentials
Use appropriate metrics

48. Henrik Berglund
Chalmers University of Technology
Center for Business Innovation
henber@chalmers.se
www.henrikberglund.com
@khberglund
Tack!

49. Prasentation based on ideas and
slides from pleny of smart people,
including:

50. www.cindyalvarez.com

51. www.andrewchen.io

52. www.steveblank.com

53. Laura Klein
www.usersknow.com