Information strategies: how information management can support business activities

1. Åbo, 21.11.2011
#INST11
Information strategies:
how information management can
support business activities
Kim Holmberg
Department of Information Studies
Åbo Akademi University
(e) kim.holmberg@abo.fi
(w3) http://kimholmberg.fi
@kholmber

3. DATA – INFORMATION – KNOWLEDGE

4. What is data?
Unorganized and unprocessed
numbers, images, words, soun
ds, and e.g. observations.
Rowley, J. & Hartley. R. (2008) .
Organizing knowledge: An introduction
to managing access to information.

5. What is information?
• Information as a process
• Information as knowledge
• Information as a thing
Buckland, M. K. (1991). Information as
Thing. Journal of the American Society
for Information Science, 42(5), 351-360.

6. What is knowledge?
Knowledge is dynamic
Knowledge is context-specific
Knowledge is humanistic
Knowledge is relational
Nonaka, I., Toyama, R. & Konno, N.
(2000). SECI, Ba and leadership: a unified
model of dynamic knowledge creation.
Long range planning, vol. 33, pp. 5-34.

7. EXPLICIT KNOWLEDGE
Can be processed, transmitted, shared and stored
Expressed in formal and systematic language
Shared in the form of data, manuals, etc
Highly personal
Hard to formalise
Difficult to communicate to others
Subjective insights, intuitions and hunches
Rooted in actions, procedures and emotions
TACIT KNOWLEDGE
Nonaka, I., Toyama, R. & Konno, N. (2000). SECI, Ba and leadership: a unified model of dynamic knowledge creation. Long range planning, vol. 33, pp. 5-34.

8. EXPLICIT KNOWLEDGE
Tacit and explicit knowledge are complementary
Both types are essential to knowledge creation
Tacit and explicit knowledge are inseparable
TACIT KNOWLEDGE
Nonaka, I., Toyama, R. & Konno, N.
(2000). SECI, Ba and leadership: a unified Hislop, D. (2005). Knowledge
model of dynamic knowledge creation. management in organizations.
Long range planning, vol. 33, pp. 5-34.

10. Management of relationships
”Management, and the act of
managing, is increasingly embedded in
complex and fluid relationships, where
the old notions of managing employees
or their behaviour is giving way to the
emphasis on relational management.”
Linstead, S., Fulop, L. & Lilley, S. (2004).
Management and organization: a critical text.

11. What is information management?
• Information management is concerned with
searching, finding, evaluating, organising, storing
and disseminating information.
• Information managers are providing the right
information to the right people, at the right time
and in the right format.
• Information managers understand organisational
behaviour and they know how information
strategies, incorporating information technology,
must recognize people's individual needs.

12. Core competencies in information management
Gorman, G.E. & Corbitt, B.J.
(2002). Core competencies in Manage
information management
education. New Library information
World, vol. 103, no.
1182/1183, pp. 436-445.
Disseminate and
deliver information
Source information
Understand user requirements

13. Information strategies

14. Information Management: A Proposal
Information as
a network
http://info.cern.ch/Proposal.html

15. Landscape of business information
Information that IS controlled by the company
Information
Information that Information that
that the
the company the company
company
acquires delivers
possesses
Information that is NOT controlled by the company

16. Landscape of business information
Market information
Research and development (R&D)
Information that Decision making
the company
acquires Routine activities
Tactical information
Competitive intelligence

17. Landscape of business information
Market information
Research and development (R&D)
Information that Decision making
the company
acquires Routine activities
Tactical information
Competitive intelligence

18. Landscape of business information
Inventory Data security
Personnel Tacit knowledge
Information
Accounting and finance that the Maintaining an intranet
Customers company Data warehousing
possesses
Sales and turnover Decision-support tools
Legal regulations Groupware

19. Landscape of business information
Inventory Data security
Personell Copyright
Information
Accounting and finance that the Maintaining an intranet
Customers company Data warehousing
possesses
Sales and turnover Decision-support tools
Legal regulations Groupware

20. Landscape of business information
Marketing information
Information products
Performance measures Information that
the company
Communication (internal and external) delivers
Annual reports
Reputation management

21. Landscape of business information
Marketing information
Information products
Performance measures Information that
the company
Communication (internal and external) delivers
Annual reports
Reputation management

22. Landscape of business information
What’s being
said about our
company, brands
and products?
Information that is NOT controlled by the company

23. Landscape of business information
What’s being
said about our
company, brands
and products?
Information that can be controlled by the company

24. Information strategy
Information that the company... How information management can
support business activities:
... acquires Information seeking
Information retrieval
Competitive intelligence
... possesses Data warehousing
Data security
Groupware and other IT tools
... delivers Information dissemination
Key Performance Indicators
Communication
... can control Listen, monitor, engage, inform,
educate, be proactive, participate

25. Information as a source
for competitive advantage

26. Slides are available at
http://www.slideshare.net/kholmber/
Course Information strategies starts
at 10.15 am on March 16, 2012 in ASA B 212
Questions?
Kim Holmberg | kim.holmberg.fi