SlideShare une entreprise Scribd logo
1  sur  58
Télécharger pour lire hors ligne
Hooked on Finance:
The science & psychology* behind
habit forming Fintech apps
Nathan Fulwood
@kidcamel
*not a doctor.
We help ambitious
businesses design remarkable
brand journeys.
We help ambitious
businesses design remarkable
brand journeys.
1.49bn 316m 900m 400m
(Remarkable brands being built via exceptional experience and the network effect)
Hooked, by Nir Eyal
“Hooked gives you the blueprint
for the next generation of
products. Read it or the
company that replaces you
will.”
Matt Mullenweg, founder of Wordpress
Hooked on Finance - Creating habit-forming FinTech apps
Every time you check
your phone during this
presentation,
somewhere a kitten
dies.
90% 42%
35% 43%
not saving enough never checked pension performance
regret not saving more wish they’d had more one night stands
http://www.moneywise.co.uk/news/2014-04-30/90-brits-not-saving-enough-retirement
http://www.dailymail.co.uk/news/article-3236186/Our-number-one-regret-Not-saving-Putting-money-away-tops-list-50-things-Britons-differently-live-lives-again.html
✓Closer management, better finances
✓Increased customer lifetime value (CLTV)
✓Pricing flexibility
✓Driving growth
✓Creating competitive standout
✓Front of mind = front of pack
Forming a healthy habit
The Hook model:
PAID TRIGGERS:
Expensive and unsustainable for habit forming
Earned Triggers:
(unreliable and short lived)
Relationship Triggers:
(Word of mouth, recommendation, the network effect)
Owned Triggers:
(Post-engagement, opted in, driving re-engagement)
Triggers:
Paid Earned Relationship Internal
Acquisition Re-engagement
Progression of value
Internal Triggers
Help user’s scratch that itch.
Associate your triggers with user’s
state of mind.
Eventually they won’t need an
external trigger
(Taiichi Ohno, Legend)
THE FIVE WHYS?
Why?
Why?
Why?
Why?
Why?
(keep asking Why? until you get to the base
emotional need you have to satisfy)
TRIGGERS • Set up an Action
• External or internal
• Negative emotions frequently serve as internal
triggers
• Understand your customer’s needs and align
your triggers with scratching that itch
The Hook model:
B=MAT
Behaviour = Motivation +
Ability + Trigger
Seek Pleasure Avoid Pain
CORE MOTIVATIONS:
Seek Hope Avoid Fear
CORE MOTIVATIONS:
Seek Social Acceptance Avoid Rejection
CORE MOTIVATIONS:
Understand the reason people use a
product or service.
Lay out the steps needed to get the
job done.
Start removing them until you reach
the simplest possible process.
Easier = better.
Something Really New: Three Simple Steps to Creating Truly Innovative Products by Denis J. Hauptly (7 Nov 2007)
ABILITY
Time Money Physical
Effort
Social
Deviance
Non-
routine
Brain
Cycles
TIME:
TIME:
MONEY:
PHYSICAL EFFORT:
BRAIN CYCLES:
NON ROUTINE:
"I'd never struggled with understanding the importance of saving, but hated the
exercise of doing it regularly and having to anticipate changes in my spending +
income. Thankfully, now the trustworthy robots powering Digit do all that for me."
Hooked on Finance - Creating habit-forming FinTech apps
Time Money Physical
Effort
Social
Deviance
Non-
routine
Brain
Cycles
(Frederick II of Prussia and the introduction of
potatoes. Google it. Genius move.)
HEURISTICS:
Mental shortcuts we take to make
decisions and form opinions.
AKA Persuasion architecture.
Learn them. Use them.
FRAMING EFFECT:
ENDOWED PROGRESS EFFECT:
ACTIONS • Simplest behaviour in anticipation of a reward
• B=MAT
• Pleasure vs Pain, Hope vs. Fear, Acceptance vs.
Rejection
• Time, money, physical effort, brain cycles,
social deviance, non-routine
• Heuristics are useful mental shortcuts to exploit
The Hook model:
Hooked on Finance - Creating habit-forming FinTech apps
REWARDS
Tribe Hunt Self
(Attraction, inclusion,
community)
(Accumulation of
resources, money and
knowledge)
(Intrinsic worth,
completion, mastery)
Tribe:
Tribe:
Hunt:
Self:
VARIABLE REWARDS • 3 types of rewards:
• Tribe - connectedness with others
• Hunt - material resources & information
• Self - master, competence and completion
• Finite variability becomes predictable and less
appealing
• Satisfy needs, but leave users wanting to
reengage
The Hook model:
The IKEA Effect:
The more users invest time
and effort into a product or
service, the more they value
it.
STORING VALUE: • Content
• Data
• Followers
• Reputation
• Skill
Content:
Simple.com
Reputation:
Fidor.com
Data:
Level
Sets up the next trigger
The Hook model:
(Don’t be a dick)
The Manipulation Index:
Improves the user’s life
Does not improve the
user’s life
The maker would use it The maker wouldn’t use it
Peddler Facilitator
Dealer Entertainer
KEY TAKEOUTS • The brand is the experience
• Understand your audience
• Easier = better
• Use the tips, but test and learn
• Play nice
Hooked on Finance - Creating habit-forming FinTech apps
THANK YOU!

Contenu connexe

Tendances

Hooked how to create habit-forming products
Hooked how to create habit-forming productsHooked how to create habit-forming products
Hooked how to create habit-forming productsAhmed Badran
 
Hooked Summary - Vivek D
Hooked Summary - Vivek DHooked Summary - Vivek D
Hooked Summary - Vivek DVivek Dangi
 
Designing for behaviour change
Designing for behaviour changeDesigning for behaviour change
Designing for behaviour changePhil Barrett
 
Game Product Discovery: Validation & Iteration
Game Product Discovery: Validation & IterationGame Product Discovery: Validation & Iteration
Game Product Discovery: Validation & IterationMartyn Jones
 
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming ProductsHow to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming ProductsWrike
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
 
Jobs To Be Done Workshop
Jobs To Be Done WorkshopJobs To Be Done Workshop
Jobs To Be Done WorkshopAndy Fallshaw
 
Good vs. Great Design
Good vs. Great DesignGood vs. Great Design
Good vs. Great DesignCameron Moll
 
17 Desk Stretches That Will Keep You Alive!
17 Desk Stretches That Will Keep You Alive!17 Desk Stretches That Will Keep You Alive!
17 Desk Stretches That Will Keep You Alive!D B
 
Lean Startup Metrics & Analytics
Lean Startup Metrics & AnalyticsLean Startup Metrics & Analytics
Lean Startup Metrics & AnalyticsNicola Junior Vitto
 
Lean startup workshop: practical ways to turn your idea into a successful pro...
Lean startup workshop: practical ways to turn your idea into a successful pro...Lean startup workshop: practical ways to turn your idea into a successful pro...
Lean startup workshop: practical ways to turn your idea into a successful pro...Made by Many
 
The Role of Metaphor in Interaction Design
The Role of Metaphor in Interaction DesignThe Role of Metaphor in Interaction Design
The Role of Metaphor in Interaction DesignDan Saffer
 
Pitching Creative Work
Pitching Creative WorkPitching Creative Work
Pitching Creative WorkHunter Territo
 
Continuous delivery - tools and techniques
Continuous delivery - tools and techniquesContinuous delivery - tools and techniques
Continuous delivery - tools and techniquesMike McGarr
 
Product mentor jobs to be done session 3 amanda ralph 240615
Product mentor jobs to be done session 3 amanda ralph 240615Product mentor jobs to be done session 3 amanda ralph 240615
Product mentor jobs to be done session 3 amanda ralph 240615Amanda Ralph
 
Andrej Balaz: Introduction to Jobs-to-be-Done
Andrej Balaz: Introduction to Jobs-to-be-DoneAndrej Balaz: Introduction to Jobs-to-be-Done
Andrej Balaz: Introduction to Jobs-to-be-DoneService Experience Camp
 
A guide to service blueprinting by Adaptive Path
A guide to service blueprinting by Adaptive PathA guide to service blueprinting by Adaptive Path
A guide to service blueprinting by Adaptive PathNewflux UX/UI News
 
Strategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesStrategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
 

Tendances (20)

Hooked how to create habit-forming products
Hooked how to create habit-forming productsHooked how to create habit-forming products
Hooked how to create habit-forming products
 
Hooked Summary - Vivek D
Hooked Summary - Vivek DHooked Summary - Vivek D
Hooked Summary - Vivek D
 
Persuasive Design
Persuasive DesignPersuasive Design
Persuasive Design
 
Designing for behaviour change
Designing for behaviour changeDesigning for behaviour change
Designing for behaviour change
 
Game Product Discovery: Validation & Iteration
Game Product Discovery: Validation & IterationGame Product Discovery: Validation & Iteration
Game Product Discovery: Validation & Iteration
 
User interview workshop
User interview workshopUser interview workshop
User interview workshop
 
How to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming ProductsHow to Hook Customers with Habit-forming Products
How to Hook Customers with Habit-forming Products
 
UX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & designUX 101: A quick & dirty introduction to user experience strategy & design
UX 101: A quick & dirty introduction to user experience strategy & design
 
Jobs To Be Done Workshop
Jobs To Be Done WorkshopJobs To Be Done Workshop
Jobs To Be Done Workshop
 
Good vs. Great Design
Good vs. Great DesignGood vs. Great Design
Good vs. Great Design
 
17 Desk Stretches That Will Keep You Alive!
17 Desk Stretches That Will Keep You Alive!17 Desk Stretches That Will Keep You Alive!
17 Desk Stretches That Will Keep You Alive!
 
Lean Startup Metrics & Analytics
Lean Startup Metrics & AnalyticsLean Startup Metrics & Analytics
Lean Startup Metrics & Analytics
 
Lean startup workshop: practical ways to turn your idea into a successful pro...
Lean startup workshop: practical ways to turn your idea into a successful pro...Lean startup workshop: practical ways to turn your idea into a successful pro...
Lean startup workshop: practical ways to turn your idea into a successful pro...
 
The Role of Metaphor in Interaction Design
The Role of Metaphor in Interaction DesignThe Role of Metaphor in Interaction Design
The Role of Metaphor in Interaction Design
 
Pitching Creative Work
Pitching Creative WorkPitching Creative Work
Pitching Creative Work
 
Continuous delivery - tools and techniques
Continuous delivery - tools and techniquesContinuous delivery - tools and techniques
Continuous delivery - tools and techniques
 
Product mentor jobs to be done session 3 amanda ralph 240615
Product mentor jobs to be done session 3 amanda ralph 240615Product mentor jobs to be done session 3 amanda ralph 240615
Product mentor jobs to be done session 3 amanda ralph 240615
 
Andrej Balaz: Introduction to Jobs-to-be-Done
Andrej Balaz: Introduction to Jobs-to-be-DoneAndrej Balaz: Introduction to Jobs-to-be-Done
Andrej Balaz: Introduction to Jobs-to-be-Done
 
A guide to service blueprinting by Adaptive Path
A guide to service blueprinting by Adaptive PathA guide to service blueprinting by Adaptive Path
A guide to service blueprinting by Adaptive Path
 
Strategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation TechniquesStrategic Storytelling | Business Presentation Techniques
Strategic Storytelling | Business Presentation Techniques
 

En vedette

Craig Potter - YMCA Awards - Habit-Forming hook principles
Craig Potter - YMCA Awards - Habit-Forming hook principles Craig Potter - YMCA Awards - Habit-Forming hook principles
Craig Potter - YMCA Awards - Habit-Forming hook principles Arkin Buhara
 
Zenjoy - The psychology of habit forming apps.
Zenjoy - The psychology of habit forming apps.Zenjoy - The psychology of habit forming apps.
Zenjoy - The psychology of habit forming apps.dewitkoen
 
Relationship of facebook activity and narcissism among second (1)
Relationship of facebook activity and narcissism among second (1)Relationship of facebook activity and narcissism among second (1)
Relationship of facebook activity and narcissism among second (1)mims24
 
Watch My Doc
Watch My DocWatch My Doc
Watch My Docstoliros
 
Supplica a maria (2)
Supplica a maria (2)Supplica a maria (2)
Supplica a maria (2)Maike Loes
 
Restrepo Web Sample
Restrepo Web SampleRestrepo Web Sample
Restrepo Web Samplestoliros
 
Audacity oinarrizkoa
Audacity oinarrizkoaAudacity oinarrizkoa
Audacity oinarrizkoaKatalogador
 
Terzo sogno missionario
Terzo sogno missionarioTerzo sogno missionario
Terzo sogno missionarioMaike Loes
 
02. arabic enabled
02. arabic enabled02. arabic enabled
02. arabic enabledAgus Emje
 
Naranjas de Hiroshima Book nº2 - 2007-2011
Naranjas de Hiroshima Book nº2 - 2007-2011Naranjas de Hiroshima Book nº2 - 2007-2011
Naranjas de Hiroshima Book nº2 - 2007-2011Naranjas de Hiroshima
 
Protocolo captura 2011_eu
Protocolo captura 2011_euProtocolo captura 2011_eu
Protocolo captura 2011_euKatalogador
 
Perlbeginners 3 opening talk
Perlbeginners 3 opening talkPerlbeginners 3 opening talk
Perlbeginners 3 opening talkazuma satoshi
 
Triduo Mons. Giuseppe Fagnano_2° giorno
Triduo Mons. Giuseppe Fagnano_2° giorno Triduo Mons. Giuseppe Fagnano_2° giorno
Triduo Mons. Giuseppe Fagnano_2° giorno Maike Loes
 
Innovación educativa con recursos abiertos
Innovación educativa con recursos abiertosInnovación educativa con recursos abiertos
Innovación educativa con recursos abiertosColegio San Ignacio
 
11° Domingo Ordinario, Ciclo C
11° Domingo Ordinario, Ciclo C11° Domingo Ordinario, Ciclo C
11° Domingo Ordinario, Ciclo CMaike Loes
 
Korean Social Game Market Trend Report (3rd Quarter 2010)-English
Korean Social Game Market Trend Report (3rd Quarter 2010)-EnglishKorean Social Game Market Trend Report (3rd Quarter 2010)-English
Korean Social Game Market Trend Report (3rd Quarter 2010)-Englishplayrubi
 
Hw to factor
Hw to factorHw to factor
Hw to factor41142391
 
Action adventure mark scheme
Action adventure mark schemeAction adventure mark scheme
Action adventure mark schemestoliros
 

En vedette (20)

Craig Potter - YMCA Awards - Habit-Forming hook principles
Craig Potter - YMCA Awards - Habit-Forming hook principles Craig Potter - YMCA Awards - Habit-Forming hook principles
Craig Potter - YMCA Awards - Habit-Forming hook principles
 
Zenjoy - The psychology of habit forming apps.
Zenjoy - The psychology of habit forming apps.Zenjoy - The psychology of habit forming apps.
Zenjoy - The psychology of habit forming apps.
 
Relationship of facebook activity and narcissism among second (1)
Relationship of facebook activity and narcissism among second (1)Relationship of facebook activity and narcissism among second (1)
Relationship of facebook activity and narcissism among second (1)
 
Watch My Doc
Watch My DocWatch My Doc
Watch My Doc
 
Latigrita
LatigritaLatigrita
Latigrita
 
Supplica a maria (2)
Supplica a maria (2)Supplica a maria (2)
Supplica a maria (2)
 
Restrepo Web Sample
Restrepo Web SampleRestrepo Web Sample
Restrepo Web Sample
 
Audacity oinarrizkoa
Audacity oinarrizkoaAudacity oinarrizkoa
Audacity oinarrizkoa
 
Terzo sogno missionario
Terzo sogno missionarioTerzo sogno missionario
Terzo sogno missionario
 
02. arabic enabled
02. arabic enabled02. arabic enabled
02. arabic enabled
 
Naranjas de Hiroshima Book nº2 - 2007-2011
Naranjas de Hiroshima Book nº2 - 2007-2011Naranjas de Hiroshima Book nº2 - 2007-2011
Naranjas de Hiroshima Book nº2 - 2007-2011
 
Protocolo captura 2011_eu
Protocolo captura 2011_euProtocolo captura 2011_eu
Protocolo captura 2011_eu
 
Perlbeginners 3 opening talk
Perlbeginners 3 opening talkPerlbeginners 3 opening talk
Perlbeginners 3 opening talk
 
Triduo Mons. Giuseppe Fagnano_2° giorno
Triduo Mons. Giuseppe Fagnano_2° giorno Triduo Mons. Giuseppe Fagnano_2° giorno
Triduo Mons. Giuseppe Fagnano_2° giorno
 
Innovación educativa con recursos abiertos
Innovación educativa con recursos abiertosInnovación educativa con recursos abiertos
Innovación educativa con recursos abiertos
 
11° Domingo Ordinario, Ciclo C
11° Domingo Ordinario, Ciclo C11° Domingo Ordinario, Ciclo C
11° Domingo Ordinario, Ciclo C
 
Sure campaign promoting il to singaporeans nlb
Sure campaign promoting il to singaporeans nlbSure campaign promoting il to singaporeans nlb
Sure campaign promoting il to singaporeans nlb
 
Korean Social Game Market Trend Report (3rd Quarter 2010)-English
Korean Social Game Market Trend Report (3rd Quarter 2010)-EnglishKorean Social Game Market Trend Report (3rd Quarter 2010)-English
Korean Social Game Market Trend Report (3rd Quarter 2010)-English
 
Hw to factor
Hw to factorHw to factor
Hw to factor
 
Action adventure mark scheme
Action adventure mark schemeAction adventure mark scheme
Action adventure mark scheme
 

Similaire à Hooked on Finance - Creating habit-forming FinTech apps

Hurricane change 3 methods for preparing for disruptive change in business
Hurricane change   3 methods for preparing for disruptive change in businessHurricane change   3 methods for preparing for disruptive change in business
Hurricane change 3 methods for preparing for disruptive change in businessMatthew Hawkins
 
VicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slides
VicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slidesVicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slides
VicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slidesDoing Something Good
 
Enabling Learning Agility in an Era of Accelerated Change
Enabling Learning Agility in an Era of Accelerated ChangeEnabling Learning Agility in an Era of Accelerated Change
Enabling Learning Agility in an Era of Accelerated Changearun pradhan
 
STRATEGIC CONVERSATION
STRATEGIC CONVERSATIONSTRATEGIC CONVERSATION
STRATEGIC CONVERSATIONEduard Scholtz
 
31 daily habits for success in business and life inc
31 daily habits for success in business and life   inc31 daily habits for success in business and life   inc
31 daily habits for success in business and life inczubeditufail
 
Making Ideas Happen workshop for Vicsport
Making Ideas Happen workshop for VicsportMaking Ideas Happen workshop for Vicsport
Making Ideas Happen workshop for VicsportDoing Something Good
 
Innovation Excellence Weekly - Issue 15
Innovation Excellence Weekly - Issue 15Innovation Excellence Weekly - Issue 15
Innovation Excellence Weekly - Issue 15Innovation Excellence
 
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...Steelwedge
 
Two Minute takeaways 4 November 2016
Two Minute takeaways 4 November 2016Two Minute takeaways 4 November 2016
Two Minute takeaways 4 November 2016Gail Creighton-Davies
 
Organizational Effectiveness – Creativity and Innovation, Corporate Governanc...
Organizational Effectiveness – Creativity and Innovation, Corporate Governanc...Organizational Effectiveness – Creativity and Innovation, Corporate Governanc...
Organizational Effectiveness – Creativity and Innovation, Corporate Governanc...Ashish Hande
 
Innovation Excellence Weekly - Issue 8
Innovation Excellence Weekly - Issue 8Innovation Excellence Weekly - Issue 8
Innovation Excellence Weekly - Issue 8Innovation Excellence
 
SXSW: The Talks, Tech and Trends
SXSW: The Talks, Tech and TrendsSXSW: The Talks, Tech and Trends
SXSW: The Talks, Tech and TrendsIsobarUS
 
Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products Optimizely
 
Creativity and innovation chris osborn
Creativity and innovation chris osbornCreativity and innovation chris osborn
Creativity and innovation chris osbornBizLibrary
 
Innovation for Healthcare Marketing
Innovation for Healthcare MarketingInnovation for Healthcare Marketing
Innovation for Healthcare MarketingGSW
 

Similaire à Hooked on Finance - Creating habit-forming FinTech apps (20)

Hurricane change 3 methods for preparing for disruptive change in business
Hurricane change   3 methods for preparing for disruptive change in businessHurricane change   3 methods for preparing for disruptive change in business
Hurricane change 3 methods for preparing for disruptive change in business
 
VicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slides
VicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slidesVicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slides
VicHealth Physical Actitivy Innovation Challenge Rapid Prototype Workshop slides
 
innovation.ppt
innovation.pptinnovation.ppt
innovation.ppt
 
innovation.ppt
innovation.pptinnovation.ppt
innovation.ppt
 
Innovation
InnovationInnovation
Innovation
 
Enabling Learning Agility in an Era of Accelerated Change
Enabling Learning Agility in an Era of Accelerated ChangeEnabling Learning Agility in an Era of Accelerated Change
Enabling Learning Agility in an Era of Accelerated Change
 
STRATEGIC CONVERSATION
STRATEGIC CONVERSATIONSTRATEGIC CONVERSATION
STRATEGIC CONVERSATION
 
31 daily habits for success in business and life inc
31 daily habits for success in business and life   inc31 daily habits for success in business and life   inc
31 daily habits for success in business and life inc
 
Making Ideas Happen workshop for Vicsport
Making Ideas Happen workshop for VicsportMaking Ideas Happen workshop for Vicsport
Making Ideas Happen workshop for Vicsport
 
Innovation Excellence Weekly - Issue 15
Innovation Excellence Weekly - Issue 15Innovation Excellence Weekly - Issue 15
Innovation Excellence Weekly - Issue 15
 
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...
Revenue Growth or Cost Control? Strike the Right Balance with S&OP and Demand...
 
Two Minute takeaways 4 November 2016
Two Minute takeaways 4 November 2016Two Minute takeaways 4 November 2016
Two Minute takeaways 4 November 2016
 
mcetech2015
mcetech2015mcetech2015
mcetech2015
 
SMCFW - SXSW Downloaded
SMCFW - SXSW DownloadedSMCFW - SXSW Downloaded
SMCFW - SXSW Downloaded
 
Organizational Effectiveness – Creativity and Innovation, Corporate Governanc...
Organizational Effectiveness – Creativity and Innovation, Corporate Governanc...Organizational Effectiveness – Creativity and Innovation, Corporate Governanc...
Organizational Effectiveness – Creativity and Innovation, Corporate Governanc...
 
Innovation Excellence Weekly - Issue 8
Innovation Excellence Weekly - Issue 8Innovation Excellence Weekly - Issue 8
Innovation Excellence Weekly - Issue 8
 
SXSW: The Talks, Tech and Trends
SXSW: The Talks, Tech and TrendsSXSW: The Talks, Tech and Trends
SXSW: The Talks, Tech and Trends
 
Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products Test & Learn: Hooked - How to Build Habit Forming Products
Test & Learn: Hooked - How to Build Habit Forming Products
 
Creativity and innovation chris osborn
Creativity and innovation chris osbornCreativity and innovation chris osborn
Creativity and innovation chris osborn
 
Innovation for Healthcare Marketing
Innovation for Healthcare MarketingInnovation for Healthcare Marketing
Innovation for Healthcare Marketing
 

Dernier

What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 

Dernier (20)

What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 

Hooked on Finance - Creating habit-forming FinTech apps