1. City Wok
Amplified
Affiliates:
Kimberly Bak
Kristen Bak
Juan Juy
Richard Vereker

2. Current City Wok
Keyword Strategy
Based on 9 pages on the website

3. City Wok Home Page

4. “Home Page”
Description
<meta name =“description” content= “Always fresh and
made to order Chinese Food. Friendly, clean, and
accommodating. Online ordering, catering and more!”>
Keywords
Asian dining delivery: chinese restaurant: order
chinese online
Title Tag
Fresh, Made to Order Chinese Food - Take Out Delivery |
City Wok
H1 Tags
No H1 tags
URL
http://citywok.com/

5. City Wok Menu

6. “On The Menu”
Description
<meta name =“description” content= “We create each
dish, made to order, in our exciting, contemporary
exhibition kitchens, and get ready to experience
flavors that rock!”>
Keywords
Chinese food: beef chinese: shrimp dinner: city wok
menu
Title Tag
Fresh, health-consciously prepared gourmet Chinese
cuisine City Wok
H1 Tags
“On The Menu”
URL
http://citywok.com/On-the-Menu

7. City Wok Online Order

8. “Online Order”
Description
<meta name =“description” content= “Order Chinese Food
online from City Wok Restaurant, Chinese Delivery in
San Diego, Studio City, Palm Desert and Orange County
CA.”>
Keywords
Online order: chinese food: Palm Desert chinese
Title Tag
City Wok Restaurant - Studio City, Palm Desert, Orange
- Order Chinese Food Delivery Online
H1 Tags
“Order Online”
URL
http://citywok.com/Order-Online

9. City Wok Catering

10. “Catering”
Description
<meta name =“description” content= “City Wok has been
successfully providing catering for office meetings,
birthday parties, rehearsal dinners, anniversaries,
graduations, fundraisers & more.">
Keywords
Chinese catering: City Wok catering: food catering
Title Tag
Full Service Catering for home or office
H1 Tags
“Catering”
URL
http://citywok.com/Cater

11. City Wok Locations

12. “Locations”
Description
<meta name =“description” content= “Locations in San
Diego, Palm Desert, Studio City, Washington Dulles
International Airport, Denver International Airport and
Santo Domingo.”>
Keywords
None
Title Tag
Chinese Food Palm Desert, Studio City City Wok
H1 Tags
“Locations”
URL
http://citywok.com/Locations

13. City Wok Company

14. “Company”
Description
<meta name =“description” content= “The dream was a
contemporary yet casual restaurant offering authentic,
upscale Asian cuisine. City Wok has been recognized as
personifying the future of fast casual dining.”>
Keywords
None
Title Tag
Asian Cuisine - Fresh flavors made to order or takeout
| City Wok
H1 Tags
“Company”
URL
http://citywok.com/Company

15. City Wok Employment

16. “Employment”
Description
<meta name =“description” content= "We're always
looking for motivated, energetic team members to give
our guests a great dining experience.">
Keywords
City wok employment: jobs city wok: restaurant jobs
Title Tag
Join The City Wok Team
H1 Tags
URL
“Join The Team”
http://citywok.com/Join-the-Team

17. City Wok News

18. “News”
Description
<meta name =“description” content= “Restaurant
Hospitality, a leading foodservice, hospitality trade
publication, has named City Wok restaurants one of its
Concepts of Tomorrow.”>
Keywords
None
Title Tag
In the News
H1 Tags
“City Wok in the News”
URL
http://citywok.com/News

19. City Wok Contact Us

20. “Contact Us”
Description
<meta name =“description” content= “Order chinese
online, contact City Wok & enjoy healthy chinese food”>
Keywords
None
Title Tag
Contact Us
H1 Tags
“Contact City Wok”
URL
http://citywok.com/Contact

21. Current SEO Keyword Rankings

22. Local Directories
Presence on: (Yelp, Yellow Pages, Foursquare)
•
Yelp:
o
o
Palm Desert: 85 reviews, 2.5 stars
o
Denver Airport: 17 reviews, 2.5 stars
o
•
Studio City: 173 reviews, 3.5 stars
Virginia Airport: 15 reviews, 3.5 stars
Foursquare:
o
o
Palm Desert: 269 visitors, 407 check-ins, 9 tips (Positive reviews)
o
Virginia Airport: 241 visitors, 306 check-ins, 10 tips (Positive reviews)
o
•
Studio City: 1,082 visitors, 2,520 check-ins, 7.1 rating, 45 tips (Mostly positive reviews)
Denver Airport: 303 visitors, 349 check-ins, 5.9 rating, 17 tips (Mixed reviews)
Yellow Pages:
o
Studio City: 4.5 stars, 6 reviews (Positive reviews)
o
Palm Desert: 2.5 stars, 3 reviews (Mixed reviews)
o
Denver Airport: Not listed
o
Virginia Airport: Not listed

23. Local Search for Studio City Area
●
Ranked 3rd in Studio
City for chinese food

24. Local Search for Palm Desert
●
Ranked 1st in Palm Desert area
for chinese food

25. Key Points of Current Keyword Strategy
•
•
•
•
•
Several pages are missing keywords
Current pages that have keywords are using 3
keywords per page
San Diego location (which is closed) is still being
used in the meta description
Two airport locations are not represented with
keywords
Using many general keywords

26. Competitor’s
Keyword Strategy

27. Panda Express
•
•
Panda Express Home Page:
o Meta name description: "Asian-inspired cuisine in
a fast casual environment. Search menu items
and nutrition facts, find a location near you, learn
about careers and more.”
o Keywords: None
None of the pages have keywords, but all have meta
descriptions

28. P.F. Chang’s
•
P.F. Changs Home Page:
o Meta tag description: For 20 years, P.F. Chang’s
has been serving bold, flavorful Asian-inspired
dishes in an upscale, casual setting. Each dish is
prepared to order using only fresh ingredients of
the highest quality. P.F. Chang's is committed to
providing you with an exceptional dining
experience you’ll crave again and again.”

29. P.F. Chang’s
o Keywords for Home Page:
 PF Changs, restaurant, chinese food, Asian,
trendy dining, foodie, wine, craft beer,
cocktail mixology, fresh juices, new
discovery wines,trendy import beer and
premium spirits

30. P.F. Chang’s
•
•
Keywords for Locations, Our Bar & Careers: None
Keywords for Menu, Reservation, Online
Ordering, Gift Cards, Warrior Rewards, Chefs
Corner & My Account: pf changs, chinese food,
restaurant, lettuce wrap, happy hour, gluten free, prix
fixe menu, dinner for two, china bistro, value, great

31. Pick Up Stix
Pick Up Stix Home Page Meta tag description: None
o No keywords on entire Pick Up Stix website
o No description meta tags on About Us, Contact
Us, Careers, Menu, Home page, Locations,
Dragon Club page, and Location Finder page.

32. Key Points of Competitors
•
•
•
City Wok’s three competitors are not using effective
keyword strategies
Panda Express and Pick Up Stix websites do not
contain keywords
P.F. Chang’s is using only general keywords, not
utilizing location based keywords and using the same
keywords for numerous pages

33. Keyword Strategy
Research

34. General Keywords
•
•
•
•
Chinese food
Chinese restaurant
Catering
Chinese cuisine

35. Category Keywords
•
•
•
•
•
Authentic
Gourmet
Chicken
Shrimp
Beef

36. Local Keywords
•
•
•
•
Palm Desert
Studio City
Denver Airport
Virginia Airport

37. California Targeted Keyword Results

38. New Keyword Strategy Based On:
•
•
•
•
•
Analyzing competitors’ keywords
Adding more location based words
Using both short tail and long tail words
Eliminating general keywords
Utilizing 3 to 5 keywords per page

39. New Keyword
Strategy

40. New Keyword Strategy
Homepage
chinese food restaurant
palm desert
chinese food restaurant
denver airport
chinese food restaurant
studio city
authentic chinese food
On the Menu
chinese food palm
desert
chinese chicken
chinese shrimp
chinese beef
chinese food studio city
Online Order
online chinese ordering
palm desert
online chinese ordering
studio city
order online
palm desert chinese
studio city chinese
Catering
chinese take out
delivery studio city
chinese take out
delivery palm desert
catering chinese food
catering
gourmet catering
Locations
city wok studio city
city wok in denver
city wok airport
city wok palm desert
city wok virginia
Company
asian cuisine
asian cuisine restaurant
palm desert
asian cuisine restaurant
studio city
about city wok
Employment
restaurant careers los
angeles county
restaurant jobs riverside
county
restaurant jobs palm
desert
restaurant jobs studio
city
News
best restaurants in los
angeles county
best restaurants in
riverside county
best chinese food in los
angeles county
best chinese food in
riverside county
Contact Us
chinese in studio city
chinese in palm desert
contact city wok
restaurants that are
hiring

41. Site Map
Homepage
http://citywok.com/
chinese food restaurant palm desert, chinese
food restaurant denver airport, chinese food
restaurant studio city
authentic chinese food
Menu
http://citywok.com/On-the-Menu
chinese food studio city, chinese food palm
desert
chinese chicken, chinese shrimp, chinese beef
Catering
http://citywok.com/Cater
online chinese ordering palm desert, online
chinese ordering studio city
order online, palm desert chinese, studio city
chinese
Company
http://citywok.com/Company
asian cuisine restaurant studio city, asian cuisine
restaurant palm desert
about city wok, asian cuisine,
Locations
http://citywok.com/Locations
city wok studio city, city wok in denver
city wok airport, city wok palm desert, city wok
virginia
Online Order
http://citywok.com/Order-Online
online chinese ordering palm desert, chinese
take out delivery palm desert
order online, palm desert chinese, studio city
chinese
News
http://citywok.com/News
best restaurants in los angeles county, best
restaurants in riverside county
best chinese food in los angeles county, best
chinese food in riverside county
Employment
http://citywok.com/Join-the-Team
restaurant careers los angeles county,
restaurant jobs riverside county
restaurant jobs palm desert, restaurant jobs
studio city, restaurants that are hiring
Contact
http://citywok.com/Contact
chinese in studio city, chinese in palm desert
contact city wok

42. Benefits of New Keyword Strategy
•
•
•
•
Added twice as many keywords
The location, company, news, and contact pages will
now have keywords
Using only local keywords to target local audience
Specific searches creates higher conversion rates

43. Thank you!