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LESSONS FROM 
LABYRINTH 
Designing in the World of Enterprise 
Kimberley Peter 
IBM Rational + DevOps 
kpeter@ca.ibm.com 
@kpeter 
UX Thursday Toronto. Kimberley Peter . IBM ©2014
?
Technology 
methodologies 
Team 
member exits 
+ entrances 
Executive 
Project pressures 
scope / 
mission 
2010 2011 2012 2013 2014 2015
Project 
scope / 
mission 
1 2 
2010 2011 2012 2013 
2014 2015
Backcasting 
Learning sources: Matt Nish-Lapidus and Matthew Milan, Normative
Consensus building
PRESENT TIMELINE FUTURE
PRESENT TIMELINE FUTURE
PRESENT TIMELINE FUTURE 
Dec ‘16
PRESENT TIMELINE FUTURE 
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
PRESENT TIMELINE FUTURE
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
PRESENT TIMELINE FUTURE
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
PRESENT TIMELINE FUTURE
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
PRESENT TIMELINE FUTURE
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
Actions 
PRESENT TIMELINE FUTURE
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
Actions 
Indicators 
PRESENT TIMELINE FUTURE
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
Actions 
Indicators 
Risks 
PRESENT TIMELINE FUTURE
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
Actions 
Indicators 
Risks 
Opportunities 
PRESENT TIMELINE FUTURE
Dec ‘14 June ‘15 Dec ‘15 June ‘16 Dec ‘16 
Elements 
Actions 
Indicators 
Risks 
Opportunities 
PRESENT TIMELINE FUTURE 
What can we 
do tomorrow 
to start this 
journey?
Technology 
methodologies 
2010 2011 2012 2013 2014 
2015
Microservice Architecture
Engineering Approach — Service Maturity Model
Yeah, but …?
User Story Mapping
Business goals / user info / principles / ideas (at top) 
Activity 
Task 
Sub-task 
Time 
Release 1 
! 
Great sources for learning more: Jeff Patton and Winnipeg Agilist
IBM Rational . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2014 
16
IBM Rational . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2014 
17
IBM Rational . Advancing UX in Your Organization, Kim Peter and Adam Archer ©2014 
18 
Define Scope Monitor + Manage Communicate Up Get Productive
Sketching
+ 
Audio/teleconference 
Screen sharing software 
Social software 
Sketching tools
Team 
member exits 
+ entrances 
2010 2011 2012 2013 2014 
2015
Values + Practice
+ IBM Design Thinking
Continuous feedback
Executive 
pressures 
2010 2011 2012 2013 2014 2015
Takeaways
Hack the tools
Hack the tools 
Engage across disciplines
Hack the tools 
Engage across disciplines 
Use relatable language
Hack the tools 
Engage across disciplines 
Use relatable language 
Push for holistic thinking
Hack the tools 
Engage across disciplines 
Use relatable language 
Push for holistic thinking 
~ 
The medium is the message
THANKS! 
Now, go show ‘em how it’s done! 
(after lunch, of course ;) 
Kimberley Peter 
IBM Rational + DevOps 
kpeter@ca.ibm.com 
@kpeter 
UX Thursday Toronto. Kimberley Peter . IBM ©2014

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Lessons from Labyrinth: Designing in the world of enterprise - UX Thursday Toronto - Kimberley Peter