Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.

1. Crowdfunding for
Your Cause
Darian Rodriguez Heyman
Darian@DarianHeyman.com

2. ABOUT KIMBIA
Driven by the donor experience.
Kimbia provides online fundraising software that is fast and easy
for the donor to use, driving more engagement and revenue.
OUR SOLUTIONS
Everyday Giving
Reduce barriers,
engage donors,
turn one-time
donors into repeat
donors
Peer-to-Peer
Increase donations
by empowering
supporters with
easy-to-use tools
Events
Maximize your
event ROI with an
exceptional
supporter
experience
Giving Days
Deliver effective
one-day
crowdfunding
events
with ease
Reporting and CRM Integration

5. Why Social
Fundraising?

6. Why Social Fundraising?
• People Give to People
• The Most Powerful Form
of Ask is a “Peer Ask”
• Turn Your Donors Into
Fundraisers

7. How To Launch
a Campaign

8. Step 1: Pick a SMART Goal
• $20,000
• By May 30, 2017
• SFES Playground
• For 647 Kids

9. “People Don’t Give To You
Because You Have Needs;
They Give to You Because
You Meet Needs”

10. Step 2: Map Donations to Impact
• Think Incrementally

12. Step 3: Pick a Platform

13. Step 4: Plan Ahead
The Typical Campaign

14. Step 4: Plan Ahead
The Ideal Campaign

15. 15
Create an
Editorial Calendar

16. • Who: Author
• What: Focus/Content
Media (Photos, Video)
• Where: Platform
• When: By Date & Time
Create an
Editorial Calendar

18. When to Post:
Create an
Editorial Calendar

19. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM

20. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM

21. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM

22. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Night
9:30-11 PM

23. When to Post:
Create an
Editorial Calendar
Mornings
8-9 AM
Lunch
12-1 PM
End of Day
4:30-6 PM
Night
9:30-11 PM
Weekends vs. Wednesdays

24. Use Scheduling Tools

25. Ask Questions

26. Tag Everyone!
Step 5: Make a Video

28. Your
short
video
Use
pictures
with
human
faces
Keep text to
a minimum
Step 6: Upload Content
Personal
Stories
Sell!

29. Step 6: Upload Content

30. • Staff
• Board of
Directors
• Key Influencers
• Donors
• Your Social
Network
• Volunteers
• Friends
Step 7: Seed the Tip Jar

31. Step 8: Make Your Donate
Button Shine

32. Website
Widget
Social Media
PR
Step 9: Promote Your
Campaign Email

33. • Share Milestones
Across All Channels
• Thank Donors!
• Document Impact
• Declare Victory!
Step 10: Celebrate!

34. Step 10: Celebrate!

35. • www.facebook.com/nonprofits
• www.google.com/nonprofits
• www.NPTechForGood.com
• www.Fundraising123.org
• www.bethkanter.org
• www.socialbrite.org
• www.TechSoup.org
• www.nten.org
RESOURCE REVIEW

36. Thank You!
Darian@DarianHeyman.com
(415) 637-5062

37. YAY!
THANK YOU!!!
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