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Denotation & Connotation
Anchoring meaning with a caption
Denotation
• There are two little girls in
the picture, one is walking
towards the corner, the
other is squatting by the
wall.
• The girl in gray is playing
with a pink , square-shape
object, attached to a
string.
What information can we recieve from this picture directly?
Caption 1
"On the way back home"
The focus of this picture is the girl in blue jacket, walking with long
steps with a happy face. She is probably on her way back home.
Connotation
Caption 2
Connotation
"little trick works wonders"
This time, the focus of attention moves to the girl in grey coat.
She is naughtily quite happy playing with a pink purse, trying to
trick her friend.
Caption 3
Connotation
"Happy day, happy friends"
Now both girls are the main focus of the picture. It represents a
relationship between them, let's assume they are quite close
friends and both playing happily together.

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Anchoring meaning

  • 1. Denotation & Connotation Anchoring meaning with a caption
  • 2. Denotation • There are two little girls in the picture, one is walking towards the corner, the other is squatting by the wall. • The girl in gray is playing with a pink , square-shape object, attached to a string. What information can we recieve from this picture directly?
  • 3. Caption 1 "On the way back home" The focus of this picture is the girl in blue jacket, walking with long steps with a happy face. She is probably on her way back home. Connotation
  • 4. Caption 2 Connotation "little trick works wonders" This time, the focus of attention moves to the girl in grey coat. She is naughtily quite happy playing with a pink purse, trying to trick her friend.
  • 5. Caption 3 Connotation "Happy day, happy friends" Now both girls are the main focus of the picture. It represents a relationship between them, let's assume they are quite close friends and both playing happily together.