1.
Roles
& Norms
Media & Communication

2.
The theory that most of
everyday activity is the
acting out of socially
defined categories

3.
Each social role is a set
of rights, duties, expectations,
norms and behaviour a
person has to face and fulfil.

4.
Each social role is a set
of rights, duties, expectations,
norms and behaviour a
person has to face and fulfil.

5.
It has been observed that
that people behave in a
predictable way.

6.
It has been observed that
that people behave in a
predictable way.

7.
An individual’s behavior is
context specific, based on
social position and
other factors.

8.
An individual’s behavior is
context specific, and based
on social position and
other factors.

9.
Social roles include
appropriate and
permitted forms of
behavior, guided by
social norms.

10.
Social roles include
appropriate and
permitted forms of
behavior, guided by
social norms.

11.
Norms are commonly
known and hence
determine expectations.

12.
Norms are commonly
known and hence
determine expectations.

13.
Norms

14.
Norms
Rules of behaviour in any
given social context

15.
Norms
Rules of behaviour in any
given social context
(or group)

16.
Role

17.
Role
How an individual behaves
in a given situation

18.
We all play different roles
at different times.

19.
These can be categorised
as…

20.
These can be categorised
as…
FAMILY

21.
These can be categorised
as…
FAMILY
SOCIAL

22.
These can be categorised
as…
FAMILY
SOCIAL
WORK

23.
It is when these roles become
mixed that communication
can break down…

24.
Think about the roles that
you play in your life and
describe two situations
where a conflict of roles
could cause you a problem
EXERCISE