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INSOMNIA
COOKIES
           Jong Pil Kim
History
-Started in 2003 by
Seth Berkowitz
-Late Delivery
-14 campus locations
-Traveling cookies
Challenges & Goals
Challenges
-No Real Campaign
-Needs Updates
-Little Summer Business
Goals
-More Brand Awareness
-Online Presence
-Established Campaign
-Develop New Strategy
Integrated Theme
-Make friendly and
comfortable Brand Image
-Reach various customers by
involving media and school
campaigns
Social Network
-Update website
-Update press
-Use Twitter Account
Twitter and Facebook
-Tweet Truck Locations
-Use Facebook Ads
-Have Company Facebook
Blog & Foursquare
-Information of
New Products
-Announcements
-Ongoing Promotions
New ideas
-Google AdWords
-Summer Mini-Campaign
-YouTube Contest
Budget and timeline
        Budget



                  Adwords
                  Facebook Ads
                  SCVNGR
                  Foursquare
                  Twitter
Metrics of success
-Google Analytics
-Fans and followers
-Mentions and patterns

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Final presentation by Jong Pil Kim

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