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Mobile Changing the Face of Business

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Mobile Changing the Face of Business

  1. 1. How Mobile is Changing the Way We Do Business
  2. 2. Mobile Devices In many other countries, INTERNET is your phone… It is only a matter of time in the U.S. before it will be the only internet
  3. 3. Mobile Devices: Smartphones • 1.5 billion of the worlds 4+ billion mobiles phones are now smartphones (40% in U.S.) • 3 billion are SMS enabled • In 2014, mobile internet usage will overtake desktop internet usage. • TODAY, more than 50% of all “local” searches are done from a mobile device The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  4. 4. Mobile Devices: Smartphones • 86% of mobile users are watching TV while using a mobile phone • 200+ million (1/3 of all users) access Facebook from a mobile device • 91% of all mobile internet use is “social” related The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  5. 5. www.OurMobilePlanet.com
  6. 6. Mobile Devices: Tablets • Apple’s iPad has 75% of the market share • It is predicted that the iPad and the Android Informa will be neck and neck at 38% in 2015 • Tablets are the NEW notebook/laptop The Growth of Mobile Marketing and Tagging, Microsoft, Mar 21, 2011
  7. 7. Virtual Networking
  8. 8. Why Social? • Over 200 million people access Facebook via their phones • Who cares? - the office - the experience
  9. 9. Social & Location-Based Shopkick
  10. 10. Location-Based Marketing: Foursquare
  11. 11. Location-Based Marketing: Scvngr – do something
  12. 12. Location-Based Marketing: Yelp
  13. 13. Website
  14. 14. Mobile-Optimized Website
  15. 15. QR Codes 2D barcodes that connect people with information, entertainment, and interactive experiences in the digital world.
  16. 16. Microsoft Tags 2D barcodes that connect people with information, entertainment, and interactive experiences in the digital world.
  17. 17. NFC (Near Field Communication) • File Sharing • Electronic Business Card • Electronic Money • Mobile Gaming • Friend-to-Friend
  18. 18. Bump (part 2)
  19. 19. Texting | SMS | MMS Mashable, Infographic, August 2010
  20. 20. Texting | SMS | MMS • SMS is the king of mobile messaging – 9 trillion text messages will be sent in 2012 • By 2016, application-to-person (A2P) messaging will overtake person-to-person text messaging (e.g. automated alerts from banks, offers from retailers, m-tickets is expected to overtake person to person SMS.) Global mobile statistics 2011: mobiThinking
  21. 21. Advertising in Gaming: Who
  22. 22. Advertising in Gaming: How The in-game advertising market (advergaming) could grow to $1 billion globally by 2014!
  23. 23. Applications
  24. 24. Q&A Discussion
  25. 25. THANK YOU! Kim Mears Mears Interactive 303.564.0494 kim@mearsinteractive.com twitter.com/kimonthefly Facebook.com/mearsinteractive Linkedin.com/in/kimhughesmears

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