The Busy Business Owner's Guide to LinkedIn
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Kingsford and the SMBA are back with the Busy Business Owner's Guide to LinkedIn. Learn how to set up and optimize LinkedIn for your business in five easy steps.
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The Busy Business Owner's Guide to LinkedIn
- 1. The Busy Business Owner’s Guide to LinkedIn Kingsford Consulting / The SMBA Program
- 2. “I know it’s important but I don’t get why it’s important.”
- 3. What LinkedIn can do for you ➢ LinkedIn accounts for 65% of all visits from social media platforms to corporate websites. ! ! ➢ 45% of B2B Marketers have gained customers through LinkedIn. ! ! It is the most effective online recruiter and B2B lead generator tool of all social media platforms. ! !
- 4. Let’s get to it… 5 Steps to mastering the presence your business and your employees on LinkedIn: ! ! ! 1. Sign up!! 2. Be an individual! 3. Get involved in discussions ! 4. Create a company page! 5. Showcase your services
- 5. #1 – Get an account. The first step is to get an account. If you don’t have an account, you can’t find leads on LinkedIn and your leads can’t find you or your business. ! ! It’s pretty straight forward. To sign up, go to LinkedIn. Right now. If you have employees – send them an email to make an account. Do that right now too. If you need help setting up an individual account, follow one of these tutorials.
- 6. #2 – Be true to you But remember that you’re an ambassador too. On your profile, highlight: ! ! ➢ Your company, your position, and your responsibilities! ➢ Any publications/certifications/links related to your business and the industry you play in! ➢ Your skills (encourage people to endorse you by endorsing them) ! ! NOTE: ! LinkedIn is all about reciprocity. Like any other business (or personal) relationship.
- 7. #3 – Initiate and participate Join 5 groups on LinkedIn that are relevant to your interests and your industry. Do it now. We can wait. ! ! ➢ Participate in a discussion on each group once a week. Ideally more, but you’re tight for time. ! ! ➢ Share one of your posts or initiate your own discussion in your groups once a week as well. ! ! NOTE! Joining groups that aren’t necessarily related to your industry is OK. You never know who’s out there and who you will spark an interest in. They could be a future referral, or even client/customer.
- 8. #4 – Show off your baby Create a company page. For a tutorial, click here. ! ! Some things to keep in mind: ! ! ➢ Ensure all of your employees (yes all – because they now all have an LinkedIn account) are linked to your Company! ! ➢ Your branding collateral (logos, cover/header photos, etc.) should be consistent across all media platforms ! ! ➢ Remember that you are trying to showcase and sell your company when you are completing the “Company Description” section. Keep it relevant and focused on your target audience.
- 9. #5 – Show what your baby can do Showcase Pages on LinkedIn offer an opportunity to broadcast to your target audience for specific products or services. ! ! WHAT’S THE DIFFERENCE? ! ! ➢ Showcase pages are attached to your company page! ➢ You can have up to 10! ➢ Larger header picture to showcase and advertise! ➢ Targeted audience!
- 10. #5 – Show what your baby can do LinkedIn Advertising can be accessed here. ! ! Decide between creating an ad or sponsoring one of your company’s updates. Sponsoring gets your great content onto your audience’s news feed. Advertising is directly promoting your company, a product or a service.
- 11. #5 – Show what your baby can do When creating an ad: ! ! 1. TARGET! Be very specific. ! 2. Pay attention to the preview of your ad. If it looks bad, fix it. ! 3. For budgeting, there are two options: ! ➢ Cost-per-click (CPC)! ➢ Cost-per-impression (CPM) ! ! Generally on LinkedIn, CPC has the better Return on Investment (ROI). But play around with it. You’ll never know what works best for your company until you experiment. And yes, the experimenting is worth it.
- 12. LinkedIn isn’t the only place you can pay for advertising online. We can’t forget about the Tweetosphere or Facebook. Stay tuned for The Busy Business Owner’s Guide to Online Paid Advertising! In 5 steps or less, of course.
- 13. There’s 18 years of small business knowledge in our brains. We share a lot of it on social media. Follow us: Or visit us online.
- 14. Want more great info? Sign up for our monthly Newsletter SIGN ME UP!
- 15. While you’re at it, have a look at the ‘MBA’ that every small business owner should know about. ! 24 online episodes tailored to your actual business. Curious?