The document summarizes a marketing research project conducted by students to analyze customer loyalty for mouth fresheners among male smokers aged 18-30. The students conducted surveys of customers and paanwalas (tobacco shop owners) to understand brand preferences and factors influencing purchases. Key findings included low brand loyalty, with Chlor-mint having the highest preference. Advertising and taste were most influential on customers. Paanwalas did not receive sales commissions so had little motivation to promote specific brands. The students recommended Chlor-mint offer incentives to paanwalas based on sales and leverage tobacco distributors' networks to influence mouth freshener sales.

1. Marketing Management Project 2 SIMSREE – Batch of 2012

2. Group No: 2 Roll No. Name Photograph P1015 Clitus Fernandes P1019 Pallavi Jadhav P1026 Kinnar Majitha P1027 Rahul Mahajan P1044 Subir Pinto P1056 Sandip Suryawanshi