January 24-25, 2013                              Igsummit.weebly.comPlaying to build great projects    from unknown needs ...
January 24-25, 2013                            Igsummit.weebly.com Had you ever think aboutHow do you find theunmeet needs...
January 24-25, 2013                                   Igsummit.weebly.com   Seeking for problems and pains• One approach t...
January 24-25, 2013                                   Igsummit.weebly.com             Would you like to:•   Focus on findi...
January 24-25, 2013                                               Igsummit.weebly.com Two approaches to validate          ...
January 24-25, 2013                       Igsummit.weebly.com   Tools to converthttp://innovationgames.com/
January 24-25, 2013                            Igsummit.weebly.comIt is time tochangehow do welearnabout howdo we dothings...
January 24-25, 2013                              Igsummit.weebly.comNEW BUSINESS DISCOVERY SUPPORTEDON INNOVATION GAMES   ...
January 24-25, 2013                          Igsummit.weebly.com  There are problems around us?Find as manyproblems that y...
January 24-25, 2013                         Igsummit.weebly.comHow our problems are interrelated?                  Each pr...
January 24-25, 2013                                            Igsummit.weebly.comHow our customer see the field?         ...
January 24-25, 2013                                   Igsummit.weebly.com           Value Proposition• From the first disc...
January 24-25, 2013                         Igsummit.weebly.comBuild Value Propositions interactive
January 24-25, 2013                                  Igsummit.weebly.com  Decisions on the horizon• Finding an good proble...
January 24-25, 2013                                                  Igsummit.weebly.com           Prune the Product Tree ...
January 24-25, 2013                                              Igsummit.weebly.com    Buy a Feature                     ...
January 24-25, 2013                                                           Igsummit.weebly.com      Vision 20/20 • When...
January 24-25, 2013                                 Igsummit.weebly.com      Minimum Viable Product• Build a prototype of ...
January 24-25, 2013                                     Igsummit.weebly.com Build the Product Box• Ask your customers to i...
January 24-25, 2013                                Igsummit.weebly.com           Remember the Future• Ask them to imagine ...
January 24-25, 2013                                  Igsummit.weebly.com  How can you use it in the real life?You as an en...
January 24-25, 2013                                  Igsummit.weebly.com  How do you make your own project?• Invite custom...
January 24-25, 2013                                               Igsummit.weebly.com        Two approaches to validate   ...
January 24-25, 2013                    Igsummit.weebly.comSuccess Reward.to     http://jobs.rewards.to/
January 24-25, 2013                                     Igsummit.weebly.comSuccess Case: BuildBinder       http://web.buil...
January 24-25, 2013                        Igsummit.weebly.comSuccess Case: Yaxi      http://yaxi.mx/
January 24-25, 2013                                  Igsummit.weebly.com        Business Model Generationhttp://www.alexos...
January 24-25, 2013                     Igsummit.weebly.comBusiness Model Generation
January 24-25, 2013                      Igsummit.weebly.comBusiness Model Canvas iPad
January 24-25, 2013                                                         Igsummit.weebly.com                  Method Co...
January 24-25, 2013                 Igsummit.weebly.comAre you ready to start?
January 24-25, 2013                              Igsummit.weebly.comPlaying to build great projects    from unknown needs ...
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Playing to build great projects from unknown needs

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Learn how to combine serious games, lean startup and innovation methodologies to explore, discover and learn what is needed in the market

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Playing to build great projects from unknown needs

  1. 1. January 24-25, 2013 Igsummit.weebly.comPlaying to build great projects from unknown needs Jorge Zavala Chief Disruptive Officer Kinnevo San Jose, CA Jorge.zavala@kinnevo.com
  2. 2. January 24-25, 2013 Igsummit.weebly.com Had you ever think aboutHow do you find theunmeet needs fromyour unknowncustomers?
  3. 3. January 24-25, 2013 Igsummit.weebly.com Seeking for problems and pains• One approach to explore where are hidden opportunities is to start finding problems in the environment• Finding a great unsolved problem is a matter of scanning our usual place where we work, plan and spent time.• Not all problems are feasible or worthwhile to solve.
  4. 4. January 24-25, 2013 Igsummit.weebly.com Would you like to:• Focus on finding new business opportunities• Looking for high content of innovation• Low level of investment• Market validation• Strategy to find products with a long life• Fast prototype and development time
  5. 5. January 24-25, 2013 Igsummit.weebly.com Two approaches to validate Interactive based on Innovation Games Remember Product Prune Buy a the Box The Three Feature Future Acquisition Customer Roadmap Value Customer Business MVPProposition Development Model Lean Startup based new product evaluation
  6. 6. January 24-25, 2013 Igsummit.weebly.com Tools to converthttp://innovationgames.com/
  7. 7. January 24-25, 2013 Igsummit.weebly.comIt is time tochangehow do welearnabout howdo we dothings.LEAN STARTUP BASED NEW PRODUCT EVALUATION
  8. 8. January 24-25, 2013 Igsummit.weebly.comNEW BUSINESS DISCOVERY SUPPORTEDON INNOVATION GAMES http://innovationgames.com/
  9. 9. January 24-25, 2013 Igsummit.weebly.com There are problems around us?Find as manyproblems that youcan identify in yourenvironment in areasthat you would like towork usingbrainwriting
  10. 10. January 24-25, 2013 Igsummit.weebly.comHow our problems are interrelated? Each problem has an environment that we should fit in it. How much is feasible that our expertise and knowledge fit in it?
  11. 11. January 24-25, 2013 Igsummit.weebly.comHow our customer see the field? Finding how potential customers see the problems we like to fix help us to find the level of importance and feasibility of finding a good opportunity http://www.businessdesigntools.com/2011/12/empathy-mapping/
  12. 12. January 24-25, 2013 Igsummit.weebly.com Value Proposition• From the first discovery stage, create a value proposition to customer that will be used to validate hypothesis• There is not need to have a great amount of data at this time• The value proposition can iterate several times till traction is found
  13. 13. January 24-25, 2013 Igsummit.weebly.comBuild Value Propositions interactive
  14. 14. January 24-25, 2013 Igsummit.weebly.com Decisions on the horizon• Finding an good problem to solve is a great step forward.• What is the real pain of the people? Each one see it in a lot of different ways.• The common elements of a general solution is a pain to find.• How do we find the right combination to build a good product or service?
  15. 15. January 24-25, 2013 Igsummit.weebly.com Prune the Product Tree • Draw a graphic image of a tree to represent growth of the product/service. • Add your current project portfolio / product roadmap as leaves and apples. • 5 to 8 invited stakeholders are asked to shape the “growth” of your offering. • Captures very rich information about perceptions of the future, timing of new concepts, and balance among delivered offerings In-person • Provides rich opportunity for “new” ideasGoal: OnlineDevelop ideas for new • Captures data for sophisticated analysis ofproducts and services. preferences
  16. 16. January 24-25, 2013 Igsummit.weebly.com Buy a Feature • A list of 12-20 items (features or projects) are described in terms of benefits and cost • 5 to 8 invited stakeholders given limited “budget”, must reach consensus on projects to “buy” • Captures very rich information about customer motivations, trade-offs, objections, actual collective needs In-person • Provides rich opportunity for “new” ideas OnlineGoal: • Captures data for sophisticated analysis ofPrioritize preferencesProduct Backlogs / • Preliminary trials indicate faster/more accurateProject Portfolios results than traditional tools
  17. 17. January 24-25, 2013 Igsummit.weebly.com Vision 20/20 • When you’re getting fitted for glasses, your optometrist will often ask you to compare between to potential lenses by alternately showing each of them (“which of these lens is better… number 1 or number 2?”). • Start by writing one feature. Shuffle the pile. Take the first one and put it on the wall. Take the next one and ask your customers if it is more or less important than the one on the wall. If it is more important, place it higher. If it is less important, put it lower. Repeat this process with all of your feature cards and you’ll develop 20/20 vision on what your market really wants!Goal:UnderstandCustomer Priorities
  18. 18. January 24-25, 2013 Igsummit.weebly.com Minimum Viable Product• Build a prototype of your value proposition with the minimum amount of features to test how the user react to the proposal.• Identify the core elements of your product• You may have multiple pitches and approaches to present the product to customers
  19. 19. January 24-25, 2013 Igsummit.weebly.com Build the Product Box• Ask your customers to imagine that they’re selling your product at a tradeshow, retail outlet, or public market.• Give them a few cardboard boxes and ask them to literally design a product box that they would buy.• The box should have the key marketing slogans that they find interesting.• When finished, pretend that you’re a skeptical prospect and ask your customer to use their box to sell your product back to you
  20. 20. January 24-25, 2013 Igsummit.weebly.com Remember the Future• Ask them to imagine that it’s some time in the future and that they’ve been using your product.• Ask your customer to write down, in as much detail as possible, exactly what your product will have done to make them happy
  21. 21. January 24-25, 2013 Igsummit.weebly.com How can you use it in the real life?You as an entrepreneur or manager needs toexplore different alternatives to create newproducts or find new opportunities.Dare to explore the world inviting yourcustomers and suppliers under your guidanceand mentoring to discover new businessopportunities.
  22. 22. January 24-25, 2013 Igsummit.weebly.com How do you make your own project?• Invite customers and suppliers to hold a two day retreatment to play new ideas in a seclude place• Share your findings and explore new ways to solve the problems that are floating around you. If the problem is good, you need to work on it to provide a solution and build new businesses.
  23. 23. January 24-25, 2013 Igsummit.weebly.com Two approaches to validate Interactive based on Innovation Games Remember Product Prune Buy a the Box The Three Feature Future Acquisition Customer Roadmap Value Customer Business MVPProposition Development Model Lean Startup based new product evaluation
  24. 24. January 24-25, 2013 Igsummit.weebly.comSuccess Reward.to http://jobs.rewards.to/
  25. 25. January 24-25, 2013 Igsummit.weebly.comSuccess Case: BuildBinder http://web.buildbinder.com/
  26. 26. January 24-25, 2013 Igsummit.weebly.comSuccess Case: Yaxi http://yaxi.mx/
  27. 27. January 24-25, 2013 Igsummit.weebly.com Business Model Generationhttp://www.alexosterwalder.com/
  28. 28. January 24-25, 2013 Igsummit.weebly.comBusiness Model Generation
  29. 29. January 24-25, 2013 Igsummit.weebly.comBusiness Model Canvas iPad
  30. 30. January 24-25, 2013 Igsummit.weebly.com Method Comparison Lean Startup Based Innovation Games BasedCreativity Medium Very HighMetrics Quantitative QualitativeExecution From 2 weeks to 2 Months Very short / two dayBackground Requirements A lot of understanding of Very little training. Any tools and technology person involved in the process can participate under facilitated processGroup Size 2 to 4 person team for Can be used with large project groups to get very large feedbackReal Customer Yes – Online Very little, requires face toParticipation face interactionExperiment time 1 week to 1 month 2 dayCost Medium Low
  31. 31. January 24-25, 2013 Igsummit.weebly.comAre you ready to start?
  32. 32. January 24-25, 2013 Igsummit.weebly.comPlaying to build great projects from unknown needs Jorge Zavala Chief Disruptive Officer Kinnevo San Jose, CA Jorge.zavala@kinnevo.com

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