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PR Evolved

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Jason Kintzler
Jason Kintzler

How the PR process has changed over a century and why the press release must evolve. Presentation for Social Fresh Portland.

Business
1 of 15
PR Evolved.
The Press Release was invented in 1906…
 
For 100+ years, journalists were THE key to the public relations process.
 
 
 
 
engaging content journalists consumers bloggers PR today is about influencers
journalists consumers bloggers friends, fans, followers PR today is about influencers engaging content
Engaging Living Audience Value Conversational
Social PR Case Study Small business Sparta, TN Twitter YouTube Facebook PitchEngine release shared to networks with context Goal to sell 300 $1,600 kayaks in 2009
Social PR Case Study Traffic Summary Week of March 23-29 Monday             433% spike in traffic
Tuesday         1100% (day shared via Facebook)
Wednesday      416% 
Thursday          516% 
Friday                483% 
Saturday            466% Referring Sites accounted for 63.24% of traffic 84% of traffic generated from social networks via PitchEngine release
3% of traffic PFS blogs
10% of traffic traditional PR distribution methods
2% of traffic pitchengine.com
1% other Deirdre Breakenridge Book Announcement
[object Object],[object Object],[object Object],[object Object],[object Object]
Jason Kintzler [email_address] @jasonkintzler

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PR Evolved

  • 2. The Press Release was invented in 1906…
  • 3.  
  • 4. For 100+ years, journalists were THE key to the public relations process.
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. engaging content journalists consumers bloggers PR today is about influencers
  • 10. journalists consumers bloggers friends, fans, followers PR today is about influencers engaging content
  • 11. Engaging Living Audience Value Conversational
  • 12. Social PR Case Study Small business Sparta, TN Twitter YouTube Facebook PitchEngine release shared to networks with context Goal to sell 300 $1,600 kayaks in 2009
  • 13. Social PR Case Study Traffic Summary Week of March 23-29 Monday             433% spike in traffic
Tuesday         1100% (day shared via Facebook)
Wednesday      416% 
Thursday          516% 
Friday                483% 
Saturday            466% Referring Sites accounted for 63.24% of traffic 84% of traffic generated from social networks via PitchEngine release
3% of traffic PFS blogs
10% of traffic traditional PR distribution methods
2% of traffic pitchengine.com
1% other Deirdre Breakenridge Book Announcement
  • 14.