The document discusses optimizing long-form editorial content for conversion by focusing on content that drives traffic and identifying opportunities. It recommends auditing existing blog content to see which posts drive traffic and where there are missed opportunities. Content performance increases over time, so CTAs and recommendations for products should not be hidden. Content should be personalized based on search keywords and source to better align with user intent while considering SEO best practices for dynamic content.
41. Include hard-coded text links behind dynamic content
Submit an accurate sitemaps
Keep both static and dynamic URLs short
Make AJAX crawlable
Create static URLs that link to the same content as each dynamic URL.
https://econsultancy.com/blog/66827-penalisation-for-personalisation-google-dynamic-content-seo/
Lovely resource here
Personalisation SEO Considerations