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3 email marketing funnels that keep users coming back

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Uncover three exact funnel templates and learn specific examples of live email marketing campaigns that are working in a big way right now.

In this webinar we:
- Give you the exact templates that convert for every sized business
- Review why certain words open much higher than others
- Show step by step guides on how to build a funnel for automation

Publié dans : Données & analyses
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3 email marketing funnels that keep users coming back

  1. 1. Kissmetrics Webinar Series “3 Email Marketing Funnels That Will Get Your Audience More Engaged" The webinar starts at 10am Pacific Time Slides and Recording will be sent out within 24 hours of the webinar Q&A after the presentation, but feel free to enter questions as they come up 10min Demo of Kissmetrics Analytics after the Q&A
  2. 2. 3 Email Marketing Funnels That Will Get Your Audience More Engaged CEO, GROWTH LABS ACADEMY
  3. 3. @Kissmetrics #Kisswebinar @thuelmadsen
  4. 4. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Clayton has built 2 multi-million dollar marketing brands from scratch with no investment. He’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years. CLAYTON WOOD CEO, Growth Labs Academy @claytonwwood
  5. 5. @claytonwwood #Kisswebinar @claytonwwood
  6. 6. 1 Shopping Cart Abandonment Funnel Stack 2 Onboarding Workflow 3 Reengage & Keep Your List Opening TABLE OF CONTENTS #Kisswebinar How to Create an Onboarding Email Funnel [From Scratch] Core Principles of Email Funnels You Are Probably Missing 4 5
  7. 7. How to Use GENERAL GUIDELINES AND TOOLS
  8. 8. My Commitment To You #Kisswebinar
  9. 9. Core Principles of Email Funnels #Kisswebinar You might be missing
  10. 10. 1. Email has evolved beyond the inbox #Kisswebinar
  11. 11. 2. You Have To Have A Tripwire #Kisswebinar
  12. 12. EMS Increased Over 18% Sign Ups #Kisswebinar
  13. 13. 2. You Have To Have A Tripwire #Kisswebinar
  14. 14. Tripwires helped us get #Kisswebinar 30,000 Sign Ups 99,000+ shares on social media
  15. 15. #3 Shopping Cart Abandonment Funnel Stack #Kisswebinar
  16. 16. What Makes People Decide Not To Buy #Kisswebinar Slow working site 2% Hard to find stores contact info on the site 3% Bad UI (aesthetically & function), bad mobile experience 5% Bad customer service 7% A complicated checkout process 10% Annoying popups (bad timing, bad context, too many) 16% Email follow offer irrelevant 28% Too many emails from store 29%
  17. 17. #Kisswebinar
  18. 18. 3. Shopping Cart Abandonment Funnel Stack #Kisswebinar Pro Tip - Don’t use stupid tools 1. Only use behavior based widgets 2. Only use exit intent tools that combine tracked data 3. Email tools that recommend visited products 4. Track all data, even incomplete forms 5. Gamify
  19. 19. #Kisswebinar
  20. 20. 3. Shopping Cart Abandonment Funnel Stack #Kisswebinar
  21. 21. 3. Onboarding Engagement Funnel #Kisswebinar
  22. 22. 4. Onboarding Engagement Funnel #Kisswebinar Email #1 Introduction Title: You’re Invited To The Advanced SEO Summit Hey <<First Name>>, Imagine if there was a single event that brought together the largest marketing channel, the best SEO hacks and the most sought after speakers in the industry. You’d probably check that event out, right? Well, I’ve got some good news – now you can. For my upcoming virtual summit, I wanted to bring together all the top minds in SEO so that you learn the secrets of how they execute their strategies. A summit like this has never happened before.
  23. 23. 4. Onboarding Engagement Funnel #Kisswebinar Email #2 Features (Still not selling) Title: I’m Giving Away A Private SEO Consultation You read that right. I’m doing free consultation for 1 lucky brand in my Advanced SEO Summit Insider Club. If you’re not a member of this exclusive network, you can join today. Sign up free for the Advanced SEO Summit Insider Club. Once you’re in, you’ll have the shot at winning a $20,000 SEO consulting session with me, 1 on 1. You’ll also get a chance at winning: ● VIP passes to the Growth Marketing Conference ● SEMrush Pro Account ● A free signed copy of my book HUSTLE Register for the Advanced SEO Summit now to be entered to win.
  24. 24. 4. Onboarding Engagement Funnel #Kisswebinar Email #3 Once they’ve shown action, now you can pitch. But only with value Title: Congrats! You’re Registered For The Advanced SEO Summit! We’ve got you all signed up for the Advanced SEO Summit on April 17 - 20. We’ll send you a reminder when things are kicking off. Here what you need to do now: 1. GET LIFETIME ACCESS TO THE ADVANCED SEO SUMMIT Right now, the best way to learn all of the SEO from this summit is to grab the lifetime pass. That gives you access to all the sessions, a chance at a 1 on 1 SEO consultation with me and a copy of my book, HUSTLE. In the next 15 minutes we’re giving the lifetime pass away at a special price.
  25. 25. Bonus #Kisswebinar 1. 3 email funnel templates we use for the EMS Summit 2. LinkedIn cold message playbook 3. Discounts from these softwares
  26. 26. Bonus #Kisswebinar 1. 3 email funnel templates we use for the EMS Summit 2. LinkedIn cold message playbook 3. Discounts from these softwares
  27. 27. Keep Your List Opening #Kisswebinar
  28. 28. You Can Never Nurture Enough #Kisswebinar
  29. 29. You’ve Probably All Seen This #Kisswebinar
  30. 30. So It Makes Sense To Do This #Kisswebinar
  31. 31. 5. Keep Your List Opening #Kisswebinar Pro Tip - Don’t skimp on software 1. Use pre-filled forms for visitors 2. Score leads and send personalized emails 3. Use plain text emails
  32. 32. So, what do I do now? #Kisswebinar
  33. 33. Start An Email Campaign #Kisswebinar Use these tools for any level of experience 1. Yet Another Mail Merge (Business edition) 2. Kissmetrics Campaigns 3. Sendgrid for emailing LinkedIn 4. Hubspot for all inclusive 5. Infusionsoft for website and product integrations 6. If you want more lead gen tools, contact me
  34. 34. This Isn’t For You If #Kisswebinar ● Aren’t willing to put in the time and research ● Think the right email funnel solves everything ● Underestimate the time commitment involved
  35. 35. Email Marketing Works Great For #Kisswebinar ● Inventors & people who experiment ● Long term thinkers ● Products with lots of value ● Evergreen content ● Events, ecommerce, networking or media
  36. 36. LEARN MORE NOW Get, keep and grow more customers with Kissmetrics Customer Engagement Automation
  37. 37. WATCH WEBINAR RECORDING NOW

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