We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results. Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization. Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them. In this webinar, we will discuss: - How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns - How you can use this knowledge to increase your conversion rates - Why some copy changes increase conversion rates while others repel visitors

1. Neil Patel, co-founder at KISSmetrics
31 Case Studies on Conversion
Optimization
May 2014

2. Dan McGaw - KISSmetrics - @danielmcgaw
!
Dan is the Director of Marketing at KISSmetrics, where he
get’s the opportunity to help the best marketers in the world
measure their marketing and business efforts. Prior to
KISSmetrics, Dan was VP of growth at Code School, where he
helped the company grow to over 500k users and $400k+ in
monthly revenue.
Neil Patel - KISSmetrics - @neilpatel
!
Neil Patel is a serial entrepreneur, angel investor and digital
marketing specialist. He co-founded Crazy Egg and
KISSmetrics, and he has spoken at over 100 web marketing
conferences.

3. Doing Business on the Web for 11 Years

4. @danielmcgaw
#KISSwebinar
Join Neil on Twi er

5. @neilpatel #KISSwebinar
Join Neil on Twi er

6. 1 Headline Tests
2 Removing Page Elements Tests
3 Trust and Security Tests
Agenda
4 Video Tests
5 Misc Tests

7. Remember!
Get Creative With Your Tests

8. WATCH WEBINAR RECORDING NOW

9. Headline Tests
1

10. 37Signals Tested Five Headlines
Headline Tests

11. The Original Headline

12. The Winner - 30% Be er Than Original

13. Second Place - 27% Be er Than Original

14. Third Place - 15% Be er Than Original

15. Fourth Place - 7% Be er Than Original

16. Obama Campaign Headline Change

17. Birchbark

18. Birchbark, 100% increase in traffic and referral
conversions

19. CityCliq Headline Test
• Businesses grow faster online! (25.3% conversion -
original)
• Create a webpage for your business (47.8%
conversion)
• Get found faster! (31.8% conversion)
• Online advertising that works! (20.2% conversion)

20. Headline #1

21. Headline #2 - 31% Increase in Signups

22. Headlines Tested on Landing Page

23. Headlines Tested on Landing Page
307% Conversion Rate Increase

24. Removing Elements on a Page
2

25. Headline Included

26. Headline Copy Removed
28% Conversion Rate Increase

27. With Social Bu ons

28. Without Social Bu ons

29. JellyTelly

30. JellyTelly

31. 105% increase in visitors to signup page
5% increase in total signups

32. FreestyleXtreme - Control

33. FreestyleXtreme Test
31.38 % Increase Over Control

34. Taloon Social Bu ons Test

35. FreestyleXtreme Test
11.9% Increase in ‘Add to Cart’

36. Expedia Removes One Field
Variant B Increased Site Profit $12 a Year

37. Gyminee Long Form Homepage

38. Gyminee Short Form Homepage
20.45% Increase in Sign Ups

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40. Trust & Security Symbol
Tests
3

41. Gyminee Short Form Homepage

42. 20.45% Increase in Sign Ups
Express Watches

43. Bag Servant

44. Bag Servant
+ 72% increase in visits to affiliate partners’ website
+ 10% increase in engagement
+ 60% increase in product exploration

45. Cook

46. Cook
40% Increase in Phone Calls

47. Understand Quran Academy

48. Understand Quran Academy
32.57% Increase in Sales

49. Hawk Host

50. Hawk Host
2-3x Be er Conversion

51. Video Tests
3

52. Device Magic

53. Device Magic
31% Sign Up Increase

54. Brookdale Living - Control

55. Brookdale Living - Variation A
0.85% Increase in “Find a Community” Searches

56. Brookdale Living - Variation B
3.92% Increase in Searches

57. Vidyard
• Without video: 6.5% average conversion rate
• Video embedded in page: 69% conversion li
• Video in lightbox modal popup: 100% conversion li

58. InDinero
6.8% Conversion Rate

59. InDinero
11.2% Conversion Rate

60. Miscellaneous
Tests

61. Voices.com Changes = 400% increase in conversion
Social Proof:
Segmenting Visitors:
Demonstration Videos:

62. Forex Trading - Control

63. Forex Trading - Treatment
99.4% Conversion Increase:

64. Forex Trading
Treatment: Control:

65. Corkscrew Wine
12.5% Conversion Rate:

66. Corkscrew Wine = 148.3% boost in conversions

67. Three Changes, One Big Conversion Boost

68. Three Changes, One Big Conversion Boost

69. Betfair

70. Betfair - Scarcity Box

71. Betfair - Reciprocity

72. Betfair - Social Proof

73. Betfair - Social Proof
The Winner?

74. Betfair
Beat the Control by 7%

75. Vast.com Form Tests

76. Vast.com Form Tests
25-40% Increase in Form Conversions

77. Paperstone Control

78. Paperstone Variation 1

79. Paperstone Variation 2 = 10.67% conversion increase

80. Bakker - Control

81. Bakker - Treatment = 104.99% increase in visits

82. Royal Discount - Control

83. Royal Discount - Treatment

84. Notice the difference?
Control: Treatment:

85. Treatment Improves Conversions
Improved “Add to Cart” Conversions by 36.54%

86. Questions?
Neil Patel
Co-Founder
KISSmetrics
@neilpatel
Dan McGaw
Director of Marketing
KISSmetrics
@danielmcgaw

87. THANK YOU
Neil Patel
Co-Founder
@neilpatel