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61% of google ad words budgets are completely wasted

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After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.

The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.

During this webinar learn how to:

Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way

Publié dans : Marketing
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61% of google ad words budgets are completely wasted

  1. 1. 61% of Google AdWords budgets are completely wasted JACOB BAADSGAARD, CEO & FOUNDER DISRUPTIVE ADVERTISING
  2. 2. @Kissmetrics #KissWebinar @thuelmadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Jacob is a passionate entrepreneur on a mission to help businesses achieve online marketing success. As the Founder & CEO of Disruptive Advertising, Jacob has created an award-winning, world-class organization that has helped over 2,000 businesses grow using pay-per- click advertising and website optimization. JACOB BAADSGAARD CEO & Founder, Disruptive Advertising @jakebaadsgaard
  4. 4. @disruptiveads #KissWebinar @JakeBaadsgaard
  5. 5. 1 Section One – AdWords: What are you really paying for? Eliminating wasted ad spend Keyword tiering What you can expect 2 Section Two – How to get your account back on track 3 Section Three – What’s hiding in your AdWords account? TABLE OF CONTENTS The sad truth about AdWords How to track down your wasted ad spend
  6. 6. WATCH WEBINAR RECORDING NOW
  7. 7. AdWords What are you really paying for?
  8. 8. HOW ADWORDS IS SUPPOSED TO WORK Relevant search Keyword Relevant text ad Click Conversion Sale Unfortunately, it doesn’t always work out that way…
  9. 9. WHAT REALLY HAPPENS Relevant search Keyword Relevant text ad Click
  10. 10. THE RESULTS ARE IN Our research •  3,000 AdWords audits •  $500+ million in ad spend •  100+ billion impressions •  500+ million clicks •  1 conclusion Most ad spend is wasted! Ad Spend Search terms w/conversions Search terms w/out conversions
  11. 11. 61% OF AD SPEND NEVER PRODUCES A SINGLE CONVERSION
  12. 12. IS THIS IMPACTING YOUR ACCOUNT? HERE’S HOW TO CHECK The AdWords F-Word =
  13. 13. Where is all your money going?
  14. 14. SEARCH TERMS, QUALITY SCORE AND DEVICES
  15. 15. ARE YOU BIDDING ON THE RIGHT KEYWORDS?
  16. 16. LOCATIONS
  17. 17. ARE YOU RUNNING ADS IN THE RIGHT PLACES?
  18. 18. ARE YOU RUNNING ADS IN THE RIGHT PLACES?
  19. 19. TIME
  20. 20. ARE YOU RUNNING ADS AT THE RIGHT TIMES?
  21. 21. Now what? How to set your account up for success
  22. 22. GET RID OF MAJOR OFFENDERS FIRST If a keyword, search term, location, device or time is producing real meaningful results (ie, not just clicks), it may be worth keeping. If not, though…
  23. 23. KEYWORD TIERING Categorize your keywords into tiers based on the results they produce. Sample tier setup: Tier 1 – Highly profitable keywords Tier 2 – Break-even to slightly profitable keywords Tier 3 – Keywords with potential Tier 4 – Long shot keywords
  24. 24. SETTING UP KEYWORD TIERS
  25. 25. SETTING UP KEYWORD TIERS
  26. 26. RESULTS
  27. 27. A FEW GOTCHAS TO WATCH OUT FOR Tracking Only 29% of AdWords accounts are effectively tracking conversions Segmentation Desktop vs mobile Search partner network vs Google network Day of the week Hour of the day Internal keyword competition Broad match is not your friend 1 2 3
  28. 28. What’s hiding in your AdWords account?
  29. 29. FIXING YOUR ADWORDS ACCOUNT Set Up Quality Tracking Conversions Sales and revenue Audit Your AdWords Account Find out what your budget is really paying for Maximize Your Return on Investment Stop paying for the wrong traffic! Use keyword tiering to focus your budget on your most profitable keywords 1 2 3
  30. 30. IS THIS IMPACTING YOUR ACCOUNT? HERE’S HOW TO CHECK The AdWords F-Word =
  31. 31. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  32. 32. JACOB BAADSGAARD CEO & Founder, Disruptive Advertising @JakeBaadsgaard THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Questions?

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