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Building personalized email campaigns using the Kissmetrics - Mailchimp integration

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Why Personalization Matters
WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized email messages improve conversions by 10%. – Aberdeen
WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized subject lines are 26% more likely to be opened. – Campaign Monitor
WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized emails deliver 6x higher transaction rates. – Experian
WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
What do I personalize?
EVERYONE USES FIRST NAME :)
SOME PEOPLE DO DATES WELL
I LIKE BEHAVIOR BASED PERSONALIZATION
Let’s talk about how you can do this too
TEST THIS EMAIL FOR YOURSELF, CHECK OUT THIS FREE PLUG-IN
EVERYTIME YOU MAKE A NEW LINK
WE RECORD THAT BEHAVIOR IN KISSMETRICS
THEN USE PEOPLE REPORTS TO FIND LOST USERS
WE CAN PULL THE TOTAL TIMES THEY COPIED A LINK
WE FOUND 559 LOST USERS :(
LET’S SEND THIS TO MAILCHIMP
PICK A LIST
SUBSCRIBE OR STATIC?
MERGE FIELDS, MY FAVORITE
CONFIRM
LOG INTO YOUR MAILCHIMP ACCOUNT
CHECK YOUR EMAIL LIST :)
GO TO YOUR CAMPAIGNS
PLAIN TEXT FOR PERSONAL NOTES
USE THE MERGE VARS
ALWAYS TEST BEFORE SENDING
IS IT CORRECT?
IF SO, HIT SEND :)
AMAZING RESPONSE WHICH SQUASHED A BUG
ONE THAT MADE US FEEL GOOD
DON’T FORGET TO MEASURE YOUR SUCCESS - DAN MCGAW

Publié dans : Marketing
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Building personalized email campaigns using the Kissmetrics - Mailchimp integration

  1. 1. Building personalized email campaigns using the Kissmetrics - Mailchimp integration DAN MCGAW
  2. 2. Andrew is Rad. He does great things in life and you should learn from him. ANDREW WYATT Product Manager, Kissmetrics @awyatt@kissmetrics.com Dan, one of the original growth-hackers, has lead the teams at Code School and KISSmetrics to create massive growth. He's currently the Founder and Head of Analytics and Growth at Effin Amazing, an analytics and growth consultancy. DAN MCGAW Founder and CMO, Effin Amazing @DanielMcgaw
  3. 3. @EffinAmazing #KissWebinar @DanielMcgaw
  4. 4. WATCH WEBINAR RECORDING NOW
  5. 5. Why Personalization Matters
  6. 6. WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized email messages improve conversions by 10%. – Aberdeen
  7. 7. WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized subject lines are 26% more likely to be opened. – Campaign Monitor
  8. 8. WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized emails deliver 6x higher transaction rates. – Experian
  9. 9. WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
  10. 10. What do I personalize?
  11. 11. EVERYONE USES FIRST NAME :)
  12. 12. SOME PEOPLE DO DATES WELL
  13. 13. I LIKE BEHAVIOR BASED PERSONALIZATION
  14. 14. Let’s talk about how you can do this too
  15. 15. TEST THIS EMAIL FOR YOURSELF, CHECK OUT THIS FREE PLUG-IN
  16. 16. EVERYTIME YOU MAKE A NEW LINK
  17. 17. WE RECORD THAT BEHAVIOR IN KISSMETRICS
  18. 18. THEN USE PEOPLE REPORTS TO FIND LOST USERS
  19. 19. WE CAN PULL THE TOTAL TIMES THEY COPIED A LINK
  20. 20. WE FOUND 559 LOST USERS :(
  21. 21. LET’S SEND THIS TO MAILCHIMP
  22. 22. PICK A LIST
  23. 23. SUBSCRIBE OR STATIC?
  24. 24. MERGE FIELDS, MY FAVORITE
  25. 25. CONFIRM
  26. 26. LOG INTO YOUR MAILCHIMP ACCOUNT
  27. 27. CHECK YOUR EMAIL LIST :)
  28. 28. GO TO YOUR CAMPAIGNS
  29. 29. PLAIN TEXT FOR PERSONAL NOTES
  30. 30. USE THE MERGE VARS
  31. 31. ALWAYS TEST BEFORE SENDING
  32. 32. IS IT CORRECT?
  33. 33. IF SO, HIT SEND :)
  34. 34. AMAZING RESPONSE WHICH SQUASHED A BUG
  35. 35. ONE THAT MADE US FEEL GOOD
  36. 36. DON’T FORGET TO MEASURE YOUR SUCCESS - DAN MCGAW
  37. 37. LEARN MORE NOW Discover how Kissmetrics can help you optimize your marketing
  38. 38. DAN MCGAW Founder and CMO, Effin Amazing @DanielMcgaw dan@effinamazing.com ANDY WYATT Product Manager, Kissmetrics awyatt@kissmetrics.com Questions?

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