Why Personalization Matters WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized email messages improve conversions by 10%. – Aberdeen WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized subject lines are 26% more likely to be opened. – Campaign Monitor WHY SHOULD I PERSONALIZE MY EMAIL CONTENT Personalized emails deliver 6x higher transaction rates. – Experian WHY SHOULD I PERSONALIZE MY EMAIL CONTENT What do I personalize? EVERYONE USES FIRST NAME :) SOME PEOPLE DO DATES WELL I LIKE BEHAVIOR BASED PERSONALIZATION Let’s talk about how you can do this too TEST THIS EMAIL FOR YOURSELF, CHECK OUT THIS FREE PLUG-IN EVERYTIME YOU MAKE A NEW LINK WE RECORD THAT BEHAVIOR IN KISSMETRICS THEN USE PEOPLE REPORTS TO FIND LOST USERS WE CAN PULL THE TOTAL TIMES THEY COPIED A LINK WE FOUND 559 LOST USERS :( LET’S SEND THIS TO MAILCHIMP PICK A LIST SUBSCRIBE OR STATIC? MERGE FIELDS, MY FAVORITE CONFIRM LOG INTO YOUR MAILCHIMP ACCOUNT CHECK YOUR EMAIL LIST :) GO TO YOUR CAMPAIGNS PLAIN TEXT FOR PERSONAL NOTES USE THE MERGE VARS ALWAYS TEST BEFORE SENDING IS IT CORRECT? IF SO, HIT SEND :) AMAZING RESPONSE WHICH SQUASHED A BUG ONE THAT MADE US FEEL GOOD DON’T FORGET TO MEASURE YOUR SUCCESS - DAN MCGAW

1. Building personalized email campaigns
using the Kissmetrics - Mailchimp
integration
DAN MCGAW

2. Andrew is Rad. He does great things in life and you
should learn from him.
ANDREW WYATT
Product Manager, Kissmetrics
@awyatt@kissmetrics.com
Dan, one of the original growth-hackers, has lead the teams
at Code School and KISSmetrics to create massive growth.
He's currently the Founder and Head of Analytics and
Growth at Effin Amazing, an analytics and growth
consultancy.
DAN MCGAW
Founder and CMO, Effin Amazing
@DanielMcgaw

3. @EffinAmazing
#KissWebinar
@DanielMcgaw

4. WATCH WEBINAR RECORDING NOW

5. Why Personalization
Matters

6. WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
Personalized email messages improve conversions by 10%.
– Aberdeen

7. WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
Personalized subject lines are 26% more likely to be opened.
– Campaign Monitor

8. WHY SHOULD I PERSONALIZE MY EMAIL CONTENT
Personalized emails deliver 6x higher transaction rates.
– Experian

9. WHY SHOULD I PERSONALIZE MY EMAIL CONTENT

10. What do I personalize?

11. EVERYONE USES FIRST NAME :)

12. SOME PEOPLE DO DATES WELL

13. I LIKE BEHAVIOR BASED PERSONALIZATION

14. Let’s talk about how
you can do this too

15. TEST THIS EMAIL FOR YOURSELF, CHECK OUT THIS FREE PLUG-IN

16. EVERYTIME YOU MAKE A NEW LINK

17. WE RECORD THAT BEHAVIOR IN KISSMETRICS

18. THEN USE PEOPLE REPORTS TO FIND LOST USERS

19. WE CAN PULL THE TOTAL TIMES THEY COPIED A LINK

20. WE FOUND 559 LOST USERS :(

21. LET’S SEND THIS TO MAILCHIMP

22. PICK A LIST

23. SUBSCRIBE OR STATIC?

24. MERGE FIELDS, MY FAVORITE

25. CONFIRM

26. LOG INTO YOUR MAILCHIMP ACCOUNT

27. CHECK YOUR EMAIL LIST :)

28. GO TO YOUR CAMPAIGNS

29. PLAIN TEXT FOR PERSONAL NOTES

30. USE THE MERGE VARS

31. ALWAYS TEST BEFORE SENDING

32. IS IT CORRECT?

33. IF SO, HIT SEND :)

34. AMAZING RESPONSE WHICH SQUASHED A BUG

35. ONE THAT MADE US FEEL GOOD

36. DON’T FORGET TO
MEASURE YOUR
SUCCESS
- DAN MCGAW

37. LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing

38. DAN MCGAW
Founder and CMO, Effin Amazing
@DanielMcgaw
dan@effinamazing.com
ANDY WYATT
Product Manager, Kissmetrics
awyatt@kissmetrics.com
Questions?