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Content As A Growth Engine

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Content marketing is the most effective way to build brand, traffic and trust but that’s not all. Did you know there are more ways to leverage content?

Sujan walks you through how to use content to fuel the top of your funnel, repurpose content to nurture & convert your leads and for post conversion marketing.

Publié dans : Données & analyses
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Content As A Growth Engine

  1. 1. Content As A Growth Engine SUJAN PATEL
  2. 2. WATCH WEBINAR RECORDING NOW
  3. 3. @Kissmetrics #KissWebinar @thuelmadsen
  4. 4. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Sujan is the co-founder of Web Profits & Ramp Ventures. He has over 14 years of digital marketing experience and helped grow companies like Mint, Salesforce & LinkedIn. Sujan is also the author of 100 Days of.Growth which has sold over 40,000 copies worldwide. SUJAN PATEL Co-founder, Web Profits @SujanPatel
  5. 5. @webprofits #Kisswebinar @sujanpatel
  6. 6. 1 An Inside Look at Sujan’s Funnel 2 Content Inside the Marketing Funnel 3 11 Content Marketing Tactics TABLE OF CONTENTS 4 Q&A #Kisswebinar
  7. 7. SUJAN PATEL Web Profits Create Something Significantly Better Than Your Best Competitor “
  8. 8. SUJAN’S GROWTH ENGINE
  9. 9. CONTENT AND THE MARKETING FUNNEL Top of the funnel • Co-marketing • Epic content (ebooks, checklist, interactive, etc)
 Guest posts • Content circles Middle of the funnel • Influencer’s content • Videos • Webinars • Co-marketing • Behind the scenes content Post Acquistion Marketing • Customer stories • Ask a question • Conduct surveys • Same as Top of funnel content
  10. 10. 1. CREATE EPIC CONTENT
  11. 11. 1.5 MILLION VISITORS IN 23 MONTHS
  12. 12. 2. CONTENT CIRCLES
  13. 13. 3 EPIC CONTENT + CONTENT CIRCLES
  14. 14. 4. EDUCATE CUSTOMERS USING YOUR EPIC CONTENT
  15. 15. 5. GUEST POST + SEO 1. Make a list of the top 50 blogs in your industry 2.Use SEMrush to research what keywords they rank for 3.Research what their company/product is about 4.Write a guest post based on keyword + topic that benefits their business + relevant to your business
  16. 16. 6. INVITE INFLUENCERS TO GUEST POST ON YOUR BLOG
  17. 17. 7. CREATE ‘BEHIND THE SCENES’ CONTENT
  18. 18. 8. INTERVIEW CUSTOMERS AND THEIR SUCCESS STORIES
  19. 19. 9. SURVEY YOUR CUSTOMERS/AUDIENCE ASK ABOUT THEIR TOP PROBLEMS
  20. 20. 10. REPURPOSE YOUR BEST CONTENT
  21. 21. 11. TEACH YOUR SALES & SUPPORT TO EDUCATE CUSTOMERS
  22. 22. SUJAN PATEL Co-Founder, Web Profits @SujanPatel sujan.p@webprofits.agency THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?
  23. 23. LEARN MORE NOW Get, keep and grow more customers with Kissmetrics Customer Engagement Automation

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