The document discusses how to use various features of the marketing optimization tool Kissmetrics to avoid crashing an online business, including using A/B testing to improve conversions, analyzing funnel reports to identify bottlenecks, and using the path report to see how users discover site features and engage pop-ups to promote content. It provides examples and recommendations for optimizing growth with Kissmetrics live data and reports.
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
Don't Drive Blind: How to Avoid Crashing Your Online Business
1. Don’t Drive Blind: How to
Avoid Crashing &
Blowing Up Your Online
Business Into a Fiery
Wreck
SEAN WORK
2. Thue is the man. He keeps this ship sailing.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Editor of the Kissmetrics blog. Shuttles, space
stations and websites are my bag baby.
SEAN WORK
Propagandist, Kissmetrics
@seanvwork
5. FIRST - WHAT IS KISSMETRICS?
Kissmetrics is a marketing optimization suite.
But really it’s a growth hacking, CRO, business
intelligence super-hero tool kit.
6. What’s the closest thing to a growth silver bullet
that you’d recommend to other growth hackers?
https://growthhackers.com/questions/ask-gh-whats-the-closest-thing-to-a-growth-silver-bullet-that-youd-recommend-to-other-growth-hackers/
SILVER BULLET
10. FIRST THING…
The Kissmetrics A/B Test Report is not a stand
alone A/B testing tool.
It’s a Kissmetrics report that integrates with your
current A/B testing tool.
11. THE A/B TEST REPORT INTEGRATES WITH…
• Optimizely
• Visual Website Optimizer
• AB Tasty
• Convert
• Unbounce
22. BUT DO YOUR ANALYSIS!
Reports show hard numbers. So confirm your
suspicions / hypotheses with other Kissmetrics
reports.
23. LIVE SALES TEAM?
What if you had sales people on Live watching
customers interact with your website?
https://blog.kissmetrics.com/effective-sales-process/
24. AND THERE ARE MORE THINGS LIVE CAN DO!
• Debugging newly created events & properties
• Great for watching how people use new
products and features
• Q/A
53. SO WHY KISSMETRICS?
…because there is no other optimization /
analytics tool out there that does what
Kissmetrics does!
54. There is a place on the
Internet that is the growth
hacker’s dream…
https://blog.kissmetrics.com/topics/academy/
55. How to Optimize
Your Growth with
Kissmetrics
Kissmetrics Demo
kiss.ly/demokiss.ly/growth
56. SEAN WORK
Director of Propaganda, Kissmetrics
@seanvwork
seanvwork.com
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?
57. IMAGE ATTRIBUTION
Children with toy guns - Gui Diaz: https://commons.wikimedia.org/wiki/File:Playtime_In_he_streets_of_Manila_%287504221152%29.jpg
Captain Picard - Photo Courtesy of U.S. Army: https://commons.wikimedia.org/wiki/File:Enterprise-D_crew_quarters_with_captain_Jean-Luc_Picard.jpg
Hedge Maze: https://commons.wikimedia.org/wiki/File:Jubilee_Maze,_Symonds_Yat.jpg