Save your seat for a free, one-time workshop being put on by the industry leader in email list growth, Sumo.com. You'll learn learn cutting edge techniques to double your email list, optimize your opt-ins and automate your site growth. Before joining Sumo as their growth specialist extraordinaire, Troy used Sumo's tools to build an email list for his personal business, leading to a jump in sales by 374% in just six months. He's excited to share his knowledge to help YOU get on the same track. In this webinar, you'll learn: How to automate your website growth using email How to bump revenue by 42% using one technique How to double your email list size How Troy grew his site from zero to 4 figures How Troy grew his website revenue by 343% in 4 months Why email is the secret to successful online businesses

1. How To 3x Your Sales in 4
Months with Email Marketing
Troy Stites – sumo.com

2. Jonathan Cabin is a Growth Analyst at Kissmetrics
focused on initiatives that create sustainable growth. His
background spans sales, project management and
marketing. In his free time you can find him surfing,
golfing and asking his boss for time off to travel.
JONATHAN CABIN
Growth Analyst, Kissmetrics
@kissmetrics
Before joining Sumo as our growth specialist
extraordinaire, Troy used Sumo's tools to build an email
list for his personal business, leading to a jump in sales
by 374% in just six months. He's excited to share his
knowledge to help YOU get on the same track.
TROY STITES
Optimization Specialist, Sumo.com
@Troyboy2910

3. 1 Section One - Introduction
Technique #1) How To Copy What All Of The Billion Dollar Businesses Are Doing
Technique #2) How To Maximize The Value Of EVERY Website Visitor
Technique #3) Highest Converting Optin We’ve Ever Seen
2 Section Two – Strategies To Grow Your List
3 Free Bonuses (Courtesy of Noah “Tacos” Kagan)
TABLE OF CONTENTS
#Kisswebinar

4. 1
Section #1
Introduction
2
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5. 1
2
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6. 1
2
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• Started Collecting Emails
• Grew revenue by 343% in 4 months
using the techniques that you’ll get today

8. 1
2
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What Kind of Website/Business
Do You Have?

9. 1
2
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Email = Revenue!

10. 1
2
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Facebook Fans: Not controlled by you
Twitter Followers: Not controlled by you
Google Search Traffic: Not controlled by you
Email Subscribers: CONTROLLED BY YOU

11. #Kisswebinar

12. 1
2
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13. 1
2
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14. 1
2
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15. 1
2
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Between 1% and 5% email opt-in rate?

16. 1
2
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1. 100 visitors a day
2. Your product sells for: $50
3. Every time you email 10% people buy!
Email Conversion Rate 1% 5%
Monthly Signups 30 150
Yearly Signups 360 1,800
Purchases 216 1,080
Revenue 216 * $50 = ? 1,080 * $50 = ?

17. #Kisswebinar
$10,800 vs. $54,000

18. #Kisswebinar
How do you know how much an
email subscriber is worth?

19. #Kisswebinar
10,000 x $5 = $50,000 / a year biz

20. #Kisswebinar
“But I don’t
have a
product yet!”

21. #Kisswebinar

22. #Kisswebinar

23. #Kisswebinar

24. #Kisswebinar
Are You READY?

25. #Kisswebinar
Section #2
Strategies To Grow Your List

26. #Kisswebinar

27. #Kisswebinar

28. #Kisswebinar
Copy Exactly What Every
Billion Dollar Business Does

33. Step 2: Welcome Mats

35. “What do I give them to get their
email address?”

36. Value of
Visitors
Email Address

37. Value of
Visitors
Email Address
Value of What
You’re Giving

39. 15.97%

40. • Most Profitable Product
• Best Selling Product
• Excess Inventory You Need To Move
• Affiliate Product You Want To Push
Do You Have…

41. 100% of traffic
Best Selling
Product
Only 15% of traffic

43. 100% of traffic

44. #Kisswebinar
• Make a Welcome Mat for
your homepage
Step 1: Quick Recap!

48. 90% of your visitors…
LEAVE
New Restaurant

49. New Restaurant

50. New Restaurant

54. #Kisswebinar
How much money are you
making on your site right now?

55. #Kisswebinar
“This is the closest thing
to free money.”

56. Step 1: Cart Abandonment
Average is
71.39%
75+%

57. Step 1: Cart Abandonment

58. Step 1: Cart Abandonment

59. Step 1: Cart Abandonment

60. Step 1: Cart Abandonment
30% Increase
In Revenue

61. Let’s Make
One

62. Step 2: Quick Recap!
#Kisswebinar
- Turn on An Exit Intent Popup
- Make 2 Versions (1 Template, 1 Original)

63. #Kisswebinar

65. #Kisswebinar
“THE most effective strategy
we’ve found to capture email.”
- NOAH KAGAN

66. #Kisswebinar
We are trained to ignore ads

70. Holy moly…
71.35%

72. #Kisswebinar
Welcome Emails: Give your subscribers instant
gratification by welcoming them to your list.
Coupon Delivery: Instantly send a coupon to your new
subscriber so you don’t have to wait to make a sale.
Content Upgrade Delivery: When someone signs up to
get a content upgrade, you can send your subscribers a
link to that content -- whether it’s a spreadsheet, PDF,
video or more.
SUMO Will Send Your Emails

73. SUMO Autoresponder

74. The Perfect Time To
Sell
Warm!
Traffic!
Step #2!
Give Free Value!
Step #1!
Deliver on
Promise!
Cold!
Traffic!

75. #Kisswebinar
1. Create Content Upgrades for your top 5 pages
2. Send the now Warm Traffic To Product
Step 3: Quick Recap

76. #Kisswebinar
Sumo Suite

80. #Kisswebinar
Section #3
BONUS TIME

81. ! BONUSES!
20% Off FOR LIFE

82. #Kisswebinar
Bonus Time
• 20% Off FOR LIFE
• Free KingSumo – For viral giveaways
!

85. JONATHAN CABIN
Growth Analyst, Kissmetrics
@Kissmetrics
jcabin@kissmetrics.com
Questions?
TROY STITES
Optimization Specialist, Sumo.com
@Troyboy2910
troy@sumo.com