Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

How to Leverage Data to Drive Event Marketing Decisions

10 890 vues

Publié le

EVENT MOBILE APPS Understand your online metrics from app usage. Effectively plan, execute, and monetize your event.
TECHNICAL APP ANALYTICS Collect activity data to determine if your app is being used. Measure clicks, views, and downloads.
BEHAVIORAL APP ANALYTICS Reveal how your attendees are engaging, reacting and influencing with your event. Gather likes, responses, and rankings.
NFC VS BEACON
NFC Capture offline metrics with NFC. This includes materials collected, contests entered, and rooms visited.
MEASURE TRAFFIC Bonnaroo used NFC wristbands to gather metrics on visits, dwell time, and attendee flow.
MONITOR COLLATERAL EMC World used NFC badges to analyze marketing materials and gifts that were collected by attendees.
BEACONS Converge online and offline metrics with beacons.
TEST MESSAGING SXSW used beacons to provide a custom experience for each attendee. Uncover your most engaging campaigns.
REVEAL POPULARITY Box used beacons to understand which sessions, partners, and products were the most popular.
LEAD INTELLIGENCE Identify influencers by capturing their event journey.
ATTENDEE JOURNEY Find out what and who your attendees are interested in. Increase the motivation and quality of your influencers.
MARKETING AUTOMATION Launch targeted campaigns for your attendees after the event by understanding their online and offline interactions. Image from HubSpots Inbound Framework
DANIEL IVES FBR Capital Markets.
CUSTOMER RETENTION Recognize your customer engagement levels at the event. Build brand loyalty and stronger connections with your clients.
LEVERAGE SOCIAL MEDIA Use Twitter, Facebook, and LinkedIn to promote and analyze your brand performance before, during, and after your event.
CONTENT CURATION Select the right speakers, partners, and products for your next event. Collect stats on survey results, social media, and industry trends.
IDENTIFY ENGAGEMENT Measure the popularity of your sessions, partners, and products for your influencers that were in attendance.
SUPPORTING MEDIA Provide your attendees with relevant information before, during, and after the event. Encourage them to learn and share with their network.
MESSAGE OPTIMIZATION Promote engaging messages. Send personalized and targeted call to actions to increase discussions and interactions with your attendees.
PERSONALIZATION Relate with your attendee’s profile. Use alerts and announcements to provide them with relevant and valuable information.
GAMIFICATION IBM encouraged online and offline connections by creating games for attendees that promoted team participation.
LISTEN TO YOUR AUDIENCE XOXO used Slack to create and organize channels for discussions between attendees. Follow insights about the popularity of topics.

Publié dans : Marketing, Données & analyses
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Visit this site: tinyurl.com/sexinarea and find sex in your area for one night)) You can find me on this site too)
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Have you ever heard of taking paid surveys on the internet before? We have one right now that pays $50, and takes less than 10 minutes! If you want to take it, here is your personal link  https://tinyurl.com/make2793amonth
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • The methods and techniques in the PE Bible are exclusive to this unique program. The two step system involves low cost off the shelf natural supplements and a specially designed exercise program. Many users experience gains of almost an inch within just a few weeks of starting this unique program! Imagine having 2-4 inches of extra length and girth added onto your penis size, this Penis Enlargement Bible makes it possible. Over 5000 copies of this product have already been sold, and unlike most products on the market there is real video proof from actual users that show REAL results. You can see the video here ▲▲▲ https://tinyurl.com/getpebible2019
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Sex in your area for one night is there tinyurl.com/hotsexinarea Copy and paste link in your browser to visit a site)
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

How to Leverage Data to Drive Event Marketing Decisions

  1. How to Leverage Data to Drive Event Marketing Decisions BRIAN FRIEDMAN, CEO OF LOOPD
  2. @Kissmetrics #KissWebinar @thuelmadsen
  3. Design driven product leader socializing technology through wearables and analytics. BRIAN FRIEDMAN CEO, Loopd @BFried9131
  4. @loopd #KissWebinar @BFried9131
  5. 1 Collecting Online and Offline Data 2 Increase Targeted Conversions 3 Educate Attendees Effectively TABLE OF CONTENTS Create Engaging Communities4
  6. WATCH WEBINAR RECORDING NOW
  7. PAM MOORE Marketing Nutz “ It’s easy to fall back on the same type of event over and over again. Stepping out of your box will help you inspire and connect with your existing audience in a new and refreshing way.
  8. EVENT MOBILE APPS Understand your online metrics from app usage. Effectively plan, execute, and monetize your event.
  9. TECHNICAL APP ANALYTICS Collect activity data to determine if your app is being used. Measure clicks, views, and downloads.
  10. BEHAVIORAL APP ANALYTICS Reveal how your attendees are engaging, reacting and influencing with your event. Gather likes, responses, and rankings.
  11. NFC VS BEACON
  12. NFC Capture offline metrics with NFC. This includes materials collected, contests entered, and rooms visited.
  13. MEASURE TRAFFIC Bonnaroo used NFC wristbands to gather metrics on visits, dwell time, and attendee flow.
  14. MONITOR COLLATERAL EMC World used NFC badges to analyze marketing materials and gifts that were collected by attendees.
  15. BEACONS Converge online and offline metrics with beacons. This includes sessions attended, partners visited, and social interactions.
  16. TEST MESSAGING SXSW used beacons to provide a custom experience for each attendee. Uncover your most engaging campaigns.
  17. REVEAL POPULARITY Box used beacons to understand which sessions, partners, and products were the most popular.
  18. LEAD INTELLIGENCE Identify influencers by capturing their event journey. Show their engagement and activity with sessions, partners, and products.
  19. ATTENDEE JOURNEY Find out what and who your attendees are interested in. Increase the motivation and quality of your influencers.
  20. MARKETING AUTOMATION Launch targeted campaigns for your attendees after the event by understanding their online and offline interactions. Image from HubSpots Inbound Framework
  21. DANIEL IVES FBR Capital Markets “ Dreamforce is the only time the Street gets to interact with vendors and partners, and get insights, positive or negative, into spending trends and product absorption.
  22. CUSTOMER RETENTION Recognize your customer engagement levels at the event. Build brand loyalty and stronger connections with your clients.
  23. LEVERAGE SOCIAL MEDIA Use Twitter, Facebook, and LinkedIn to promote and analyze your brand performance before, during, and after your event.
  24. CONTENT CURATION Select the right speakers, partners, and products for your next event. Collect stats on survey results, social media, and industry trends.
  25. IDENTIFY ENGAGEMENT Measure the popularity of your sessions, partners, and products for your influencers that were in attendance.
  26. SUPPORTING MEDIA Provide your attendees with relevant information before, during, and after the event. Encourage them to learn and share with their network.
  27. MESSAGE OPTIMIZATION Promote engaging messages. Send personalized and targeted call to actions to increase discussions and interactions with your attendees.
  28. PERSONALIZATION Relate with your attendee’s profile. Use alerts and announcements to provide them with relevant and valuable information.
  29. GAMIFICATION IBM encouraged online and offline connections by creating games for attendees that promoted team participation.
  30. LISTEN TO YOUR AUDIENCE XOXO used Slack to create and organize channels for discussions between attendees. Follow insights about the popularity of topics.
  31. TWEET OF THE DAY Remove your #event black box. Understand the real attendee journey with #beacons and #analytics. Increase your number of influencers and conversions. @Kissmetrics @BFried9131 #KissWebinar #GetLoopd
  32. LOG IN WITH GOOGLE Start Your Free Kissmetrics Trial
  33. BRIAN FRIEDMAN CEO, Loopd @bfried9131 THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Questions?

×