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How to Reduce Your Cart Abandonment Rate in 3 Simple Steps

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According to SaleCycle, the average abandoned cart rate for e-commerce is 75.6%. That means three out of four people who were ready to buy, decided not to.

Reducing cart abandonment should be a top priority for all e-commerce businesses, and while we can’t eliminate cart abandonment entirely, you can minimize the likelihood of it happening.

In this webinar, Rikke Thomsen, head of email marketing at Sleeknote, will show you exactly how leading e-commerce businesses reduce cart abandonment (and how you can too).

You’ll learn:

Three simple tweaks you can implement in your checkout to help visitors complete their orders (#3 is Rikke’s favorite)
A highly-effective cart recovery strategy that turns exiting visitors into warms leads (hint: it involves a popup, but not in the way that you think)
10 common reasons your visitors are abandoning their carts (and what to do about it)
How to write a high-converting cart recovery email (even if you're not a writer)
7+ examples from successful e-commerce businesses to inspire your own campaigns
If you want to reduce your abandoned cart rate without spending tons of hours and resources, this webinar is for you. Claim your spot now and reduce your cart abandonment (read: more money in the bank).

Publié dans : Marketing
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How to Reduce Your Cart Abandonment Rate in 3 Simple Steps

  1. 1. How to Reduce Your Cart Abandonment Rate in 3 Simple Steps RIKKE THOMSEN, SLEEKNOTE
  2. 2. @Kissmetrics #Kisswebinar @thuelmadsen
  3. 3. Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Rikke is Head of Email Marketing at Sleeknote. Her expertise lies within copywriting, content marketing, and email marketing. When she’s not busy wearing down the keys on her keyboard, she loves binging on Netflix series, and skiing in the Alps. RIKKE THOMSEN Head of Email Marketing, Sleeknote @rikkethomsen91
  4. 4. @Sleeknotecom #Kisswebinar @rikkethomsen91
  5. 5. 1 Section One - How to Optimize Your Checkout Turn abandoning visitors into valuable email leads 2 Section Two - How to Use Abandoned Cart Forms 3 Section Three - How to Turn Your Abandoned Carts into Profit TABLE OF CONTENTS #Kisswebinar 7 simple strategies for abandoned cart emails (w/examples) 3 small tweaks you can implement today
  6. 6. ABANDONED CARTS #Kisswebinar Source: SaleCycle • The average cart abandonment rate is 75.6% • Optimize your checkout for more conversions • Catch visitors with exit-intent • Combine exit-intent forms with cart recovery emails to reclaim lost customers
  7. 7. How to Optimize Your Checkout 3 QUICK WIN TACTICS
  8. 8. 1. ADD MORE PAYMENT OPTIONS TO YOUR CHECKOUT #KisswebinarSource: ASOS
  9. 9. 2. CREATE A GUEST CHECKOUT OPTION #KisswebinarSource: Nike
  10. 10. 3. ADD A CHECKBOX FOR EMAIL SIGNUPS #KisswebinarSource: Nike
  11. 11. How to Use Abandoned Cart Forms TURN ABANDONING VISITORS INTO EMAIL LEADS
  12. 12. TURN VISITORS INTO EMAIL LEADS #KisswebinarSource: Burrow
  13. 13. TURN VISITORS INTO EMAIL LEADS #KisswebinarSource: Sleeknote Template
  14. 14. TURN VISITORS INTO EMAIL LEADS #KisswebinarSource: Sleeknote Template
  15. 15. TURN VISITORS INTO EMAIL LEADS #KisswebinarSource: Sleeknote Template
  16. 16. How to Turn Your Abandoned Carts into Profit 7 SIMPLE EMAIL STRATEGIES
  17. 17. ABANDONED CART EMAILS #Kisswebinar The average revenue per abandoned cart email is $5.64, compared to only $0.02 for promotional emails, and $0.18 per welcome email you send. Source: BigCommerce
  18. 18. TACTIC #1: BE SPECIFIC #KisswebinarSource: Poo Pourri
  19. 19. TACTIC #2: BE TRUE TO YOUR BRAND #KisswebinarSource: Ghurka
  20. 20. TACTIC #3: BE PERSONAL #KisswebinarSource: Beardbrand
  21. 21. TACTIC #4: OFFER AN INCENTIVE #KisswebinarSource: Bonobos
  22. 22. TACTIC #5: TEMPT WITH RELATED ITEMS #KisswebinarSource: Birchbox
  23. 23. TACTIC #6: INCLUDE CUSTOMER REVIEWS AND TESTIMONIALS #KisswebinarSource: Casper
  24. 24. TACTIC #7: DOWNSELL #KisswebinarSource: Harry’s
  25. 25. TIME-LIMITED SLEEKNOTE OFFER: #Kisswebinar Sign up within 24 hours and get: • Extended 14 days free trial (you’ll see results immediately) • A custom SleekBox designed by our conversion rate experts (they truly are the best) Go to sleeknote.com/kissmetrics-offer or send me an email at rk@sleeknote.com
  26. 26. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions? RIKKE BERG THOMSEN Head of Email Marketing, Sleeknote @rikkethomsen91 rk@sleeknote.com

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