1 What are Custom Audiences? 2 How to generate conversions with Custom Audiences What’s going to be covered… 3 A Marketer’s dream: Lookalike Audiences 4 How to measure success Learning more about your Customers Building a funnel with Facebook Ads !
What are Custom Audiences?
Section One Facebook data Age Gender Location Interests Partner Categories Life events/Behaviours Net worth/Income Political aﬃliation Household composition Your data Current purchasers Loyalty club members High LTV customers Website visitors
Lists of people who are already part of your audience (your current customers/users, past purchasers, high value customers, loyalty programme members, warm leads, etc). Section One Custom Audiences Website Custom Audiences ! ! Lists of people who have visited your website (or certain parts of it), and showed interest in your products or services or taken certain actions.
Section One Email addresses User IDs Mobile Advertiser IDs Phone numbers
How to create them 1
Custom Audiences Website Custom Audiences
Custom Audiences Manual upload
Website Custom Audience
Using Custom Audiences Use them when you are deﬁning your audience in Power Editor
Can take up to 36 hours to fully process
Facebook doesn’t deliver ads to audiences of <20 /><100 people in a country
The shortest case study ever eCommerce
The shortest case study ever Lostmy.name Started Facebook ads only Lookalike Audiences 200% ROI Small budget
Nothing worked as well as Lookalikes
4 How to measure success
2. CPA 4. Frequency 3. Spend 1. Actions 5. Conversion Value Measuring the success of your eﬀorts
Test regular targeting vs lookalike audiences and compare