• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY • 4. !“You will get all you want in life if you help enough other people get what they want.” Zig Ziglar HELP ME HELP YOU! EMAIL ME ANYTIME HSHAH@KISSMETRICS.COM • 5. EMBRACE THERoller Coaster ~ • 6. LEARN HOW TO ASK THE RIGHT Questions ? • 7. YOUR SUCCESS REQUIRES Focus 1 • 8. What is User Experience? • 9. ARCHITECT YOURCompany C • 10. Architect your company HTTP://TRIBALLEADERSHIP.NET • 11. FOCUS ON METRICS THAT AREACTIONABLE A+ • 12. Vanity metrics will kill yourWhat is User Experience? business VANITY METRICS VS. ACTIONABLE METRICS HTTP://KISS.LY/ACTIONABLEMETRICS • 13. The Lean Startup HTTP://THELEANSTARTUP.COM • 14. Data Informed - Continuous Improvement Baseline, optimize and improvere ings Splolden Teion Build Learn Measure THE LEAN STARTUP • 15. !“The only way to win is to learn faster than anyone else.” Eric Ries • 16. IT TAKES TIME & MONEY TO Learn $ • 17. Spend time and money to learn 75+ CONTRACTS 7 FIGURES BURNED INFINITE GAIN • 18. MAKE LOTS OFFriends • 19. What is User Experience? • 20. !“That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.” Michael Arrington • 21. FOCUS ONCustomers ! • 22. !“I was sincerely hoping wed find some magic combination of events that would jumpstart it.” Fruitcast Partner • 23. YOU MAKE YOUR OWN Luck + • 24. What is User Experience? • 25. MARRY THE PROBLEM NOT THE Solution = • 26. Not the solution 3 YEARS $1,000,000 BURNED INFINITE LOSS • 27. ALWAYS BEGIN WITH A Hypothesis ? • 28. Start with a hypothesis HTTP://CUSTDEV.COM • 29. !“People who are responsible for improving web user experiences have a problem communicating what needs to be improved.” Problem Hypothesis • 30. MAKE YOUR PRODUCT Simple - • 31. Make your product simple • 32. START WITH A SPECIFICAudience @ • 33. Start with an audience • 34. WHO ARE YOURCustomers? • 35. WHERE DO THEYHang out? • 36. HOW SHOULD YOUEngage? • 37. Who are your customers? • 38. Where do they hang out? • 39. How should you engage? • 40. Build an audience early • 41. Build an audience early 23,000 • 42. What is User Experience? • 43. Who are your customers? ONLINE MARKETERS WITH Websites • 44. Where do they hang out? #measure ON TWITTER • 45. How should you engage? • 46. Build an audience early • 47. ROI! $7.35 COST PER SIGN UP • 48. How to reach your customers... • 49. You have to become a growth hacker! !“The right growth hacker will have a burning desire to connect your target market with your must have solution.” Sean Ellis, Growth Hacker GROWTH HACKER 101 HTTP://KISS.LY/GROWTHHACKER

1. LESSONS LEARNED TRYING TO BUILD THINGS
DOWNLOAD: http://kiss.ly/kissmicroconf2012
Hiten Shah
April 2012 - MicroConf

2. @hnshah #MicroConf

3. DOING BUSINESS ON THE WEB FOR
9 YEARS
AND PLENTY OF FAILURES ALONG THE WAY

4. !
“You will get all you want in life if you help enough other people get
what they want.”
Zig Ziglar
HELP ME HELP YOU! EMAIL ME ANYTIME
HSHAH@KISSMETRICS.COM

5. EMBRACE THE
Roller Coaster
~

6. LEARN HOW TO ASK THE RIGHT
Questions
?

7. YOUR SUCCESS REQUIRES
Focus
1

8. What is User Experience?

9. ARCHITECT YOUR
Company
C

10. Architect your company
HTTP://TRIBALLEADERSHIP.NET

11. FOCUS ON METRICS THAT ARE
ACTIONABLE
A+

12. Vanity metrics will kill your
What is User Experience? business
VANITY METRICS VS. ACTIONABLE METRICS
HTTP://KISS.LY/ACTIONABLEMETRICS

13. The Lean Startup
HTTP://THELEANSTARTUP.COM

14. Data Informed - Continuous Improvement
Baseline, optimize and improve
re
ings Spl
olden Te
ion
Build
Learn Measure
THE LEAN STARTUP

15. !
“The only way to win is to learn faster than anyone else.”
Eric Ries

17. IT TAKES TIME & MONEY TO
Learn
$

18. Spend time and money to learn
75+
CONTRACTS
7 FIGURES
BURNED
INFINITE
GAIN

19. MAKE LOTS OF
Friends

20. What is User Experience?

21. !
“That’s a hefty $250 CPM to the advertiser…which is way above
what radio stations charge for ads.”
Michael Arrington

22. FOCUS ON
Customers
!

23. !
“I was sincerely hoping we'd find some magic combination of
events that would jumpstart it.”
Fruitcast Partner

24. YOU MAKE YOUR OWN
Luck
+

25. What is User Experience?

26. MARRY THE PROBLEM NOT THE
Solution
=

27. Not the solution
3
YEARS
$1,000,000
BURNED
INFINITE
LOSS

29. ALWAYS BEGIN WITH A
Hypothesis
?

30. Start with a hypothesis
HTTP://CUSTDEV.COM

31. !
“People who are responsible for improving web user experiences
have a problem communicating what needs to be improved.”
Problem Hypothesis

32. MAKE YOUR PRODUCT
Simple
-

33. Make your product simple
SEE WHERE PEOPLE CLICK
HTTP://CRAZYEGG.COM

34. START WITH A SPECIFIC
Audience
@

35. Start with an audience
The lifeblood of your business is
people. They interact with you and
even pay you… they are your users...
your customers. Start getting to know
them as fast as possible.
“There is no black magic to
successfully attracting
customers via the web.”
Rand Fishkin
- Who are your customers?
- Where do they hang out?
- How should you engage?

36. WHO ARE YOUR
Customers?

37. WHERE DO THEY
Hang out?

38. HOW SHOULD YOU
Engage?

39. Who are your customers?
PEOPLE WHO DESIGN
Websites

40. Where do they hang out?

41. How should you engage?
HELP THEM BE MORE
Awesome

42. Build an audience early
ORIGINAL CRAZYEGG TEASER FROM 2005

43. Build an audience early
23,000
PRE-LAUNCH EMAILS
200,000
CUSTOMERS
7 FIGURES
REVENUE

44. What is User Experience?

45. Who are your customers?
ONLINE MARKETERS WITH
Websites

46. Where do they hang out?
#measure ON TWITTER

47. How should you engage?

48. Build an audience early
10,000
TWEETS
88,000
FOLLOWERS
$0
BUDGET

49. ROI!
$7.35
COST PER SIGN UP

50. How to reach your customers...

51. You have to become a growth hacker!
!
“The right growth hacker will have a burning desire to connect
your target market with your must have solution.”
Sean Ellis, Growth Hacker
GROWTH HACKER 101
HTTP://KISS.LY/GROWTHHACKER

52. THANK YOU!
DOWNLOAD: http://kiss.ly/kissmicroconf2012
Hiten Shah
hitenism.com
hshah@kissmetrics.com