Lessons Learned Trying to Build Things
• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY • 4. !“You will get all you want in life if you help enough other people get what they want.” Zig Ziglar HELP ME HELP YOU! EMAIL ME ANYTIME HSHAH@KISSMETRICS.COM • 5. EMBRACE THERoller Coaster ~ • 6. LEARN HOW TO ASK THE RIGHT Questions ? • 7. YOUR SUCCESS REQUIRES Focus 1 • 8. What is User Experience? • 9. ARCHITECT YOURCompany C • 10. Architect your company HTTP://TRIBALLEADERSHIP.NET • 11. FOCUS ON METRICS THAT AREACTIONABLE A+ • 12. Vanity metrics will kill yourWhat is User Experience? business VANITY METRICS VS. ACTIONABLE METRICS HTTP://KISS.LY/ACTIONABLEMETRICS • 13. The Lean Startup HTTP://THELEANSTARTUP.COM • 14. Data Informed - Continuous Improvement Baseline, optimize and improvere ings Splolden Teion Build Learn Measure THE LEAN STARTUP • 15. !“The only way to win is to learn faster than anyone else.” Eric Ries • 16. IT TAKES TIME & MONEY TO Learn $ • 17. Spend time and money to learn 75+ CONTRACTS 7 FIGURES BURNED INFINITE GAIN • 18. MAKE LOTS OFFriends • 19. What is User Experience? • 20. !“That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.” Michael Arrington • 21. FOCUS ONCustomers ! • 22. !“I was sincerely hoping wed find some magic combination of events that would jumpstart it.” Fruitcast Partner • 23. YOU MAKE YOUR OWN Luck + • 24. What is User Experience? • 25. MARRY THE PROBLEM NOT THE Solution = • 26. Not the solution 3 YEARS $1,000,000 BURNED INFINITE LOSS • 27. ALWAYS BEGIN WITH A Hypothesis ? • 28. Start with a hypothesis HTTP://CUSTDEV.COM • 29. !“People who are responsible for improving web user experiences have a problem communicating what needs to be improved.” Problem Hypothesis • 30. MAKE YOUR PRODUCT Simple - • 31. Make your product simple • 32. START WITH A SPECIFICAudience @ • 33. Start with an audience • 34. WHO ARE YOURCustomers? • 35. WHERE DO THEYHang out? • 36. HOW SHOULD YOUEngage? • 37. Who are your customers? • 38. Where do they hang out? • 39. How should you engage? • 40. Build an audience early • 41. Build an audience early 23,000 • 42. What is User Experience? • 43. Who are your customers? ONLINE MARKETERS WITH Websites • 44. Where do they hang out? #measure ON TWITTER • 45. How should you engage? • 46. Build an audience early • 47. ROI! $7.35 COST PER SIGN UP • 48. How to reach your customers... • 49. You have to become a growth hacker! !“The right growth hacker will have a burning desire to connect your target market with your must have solution.” Sean Ellis, Growth Hacker GROWTH HACKER 101 HTTP://KISS.LY/GROWTHHACKER
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Lessons Learned Trying to Build Things
- 1. LESSONS LEARNED TRYING TO BUILD THINGS DOWNLOAD: http://kiss.ly/kissmicroconf2012 Hiten Shah April 2012 - MicroConf
- 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY
- 4. ! “You will get all you want in life if you help enough other people get what they want.” Zig Ziglar HELP ME HELP YOU! EMAIL ME ANYTIME HSHAH@KISSMETRICS.COM
- 6. LEARN HOW TO ASK THE RIGHT Questions ?
- 7. YOUR SUCCESS REQUIRES Focus 1
- 8. What is User Experience?
- 10. Architect your company HTTP://TRIBALLEADERSHIP.NET
- 11. FOCUS ON METRICS THAT ARE ACTIONABLE A+
- 12. Vanity metrics will kill your What is User Experience? business VANITY METRICS VS. ACTIONABLE METRICS HTTP://KISS.LY/ACTIONABLEMETRICS
- 13. The Lean Startup HTTP://THELEANSTARTUP.COM
- 14. Data Informed - Continuous Improvement Baseline, optimize and improve re ings Spl olden Te ion Build Learn Measure THE LEAN STARTUP
- 15. ! “The only way to win is to learn faster than anyone else.” Eric Ries
- 17. IT TAKES TIME & MONEY TO Learn $
- 18. Spend time and money to learn 75+ CONTRACTS 7 FIGURES BURNED INFINITE GAIN
- 20. What is User Experience?
- 21. ! “That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.” Michael Arrington
- 22. FOCUS ON Customers !
- 23. ! “I was sincerely hoping we'd find some magic combination of events that would jumpstart it.” Fruitcast Partner
- 24. YOU MAKE YOUR OWN Luck +
- 25. What is User Experience?
- 26. MARRY THE PROBLEM NOT THE Solution =
- 27. Not the solution 3 YEARS $1,000,000 BURNED INFINITE LOSS
- 29. ALWAYS BEGIN WITH A Hypothesis ?
- 30. Start with a hypothesis HTTP://CUSTDEV.COM
- 31. ! “People who are responsible for improving web user experiences have a problem communicating what needs to be improved.” Problem Hypothesis
- 32. MAKE YOUR PRODUCT Simple -
- 33. Make your product simple SEE WHERE PEOPLE CLICK HTTP://CRAZYEGG.COM
- 34. START WITH A SPECIFIC Audience @
- 35. Start with an audience The lifeblood of your business is people. They interact with you and even pay you… they are your users... your customers. Start getting to know them as fast as possible. “There is no black magic to successfully attracting customers via the web.” Rand Fishkin - Who are your customers? - Where do they hang out? - How should you engage?
- 37. WHERE DO THEY Hang out?
- 39. Who are your customers? PEOPLE WHO DESIGN Websites
- 40. Where do they hang out?
- 41. How should you engage? HELP THEM BE MORE Awesome
- 42. Build an audience early ORIGINAL CRAZYEGG TEASER FROM 2005
- 43. Build an audience early 23,000 PRE-LAUNCH EMAILS 200,000 CUSTOMERS 7 FIGURES REVENUE
- 44. What is User Experience?
- 45. Who are your customers? ONLINE MARKETERS WITH Websites
- 46. Where do they hang out? #measure ON TWITTER
- 47. How should you engage?
- 48. Build an audience early 10,000 TWEETS 88,000 FOLLOWERS $0 BUDGET
- 49. ROI! $7.35 COST PER SIGN UP
- 50. How to reach your customers...
- 51. You have to become a growth hacker! ! “The right growth hacker will have a burning desire to connect your target market with your must have solution.” Sean Ellis, Growth Hacker GROWTH HACKER 101 HTTP://KISS.LY/GROWTHHACKER
- 52. THANK YOU! DOWNLOAD: http://kiss.ly/kissmicroconf2012 Hiten Shah hitenism.com hshah@kissmetrics.com