Sean Work Everything You Need To Know About B2B Blogging in Just 45 Minutes
1 Before You Ever Press “Publish”. 2 Ramping Up Readership. 3 Maintaining and Scaling. What’s Going To Be Covered
Before You Ever Press “Publish” 1
• Blogging takes time. It takes time to see results, but it might be one of your best channels… Get Buy-In from Your Organization
• Give yourself 6 months and then show all the traﬃc that arrived from blogging. • Only have ONE call to action on your blog • Keep track of social mentions. How To Sell It
Sometimes there are really good reasons not to have it on the same domain as your main site: 1. Security. 2. Maintenance. 3. Redundancy.
Get a professional or in-house SEO to: 1. Block or make sure duplicate content issues don’t exist. 2. That there is only one H1 heading per page. 3. Come up with good category names.
Responsive design means: The site/blog layout changes depending on what device it’s being viewed on (e.g. phone, tablet or desktop computer). Make Sure Your Blog Uses A Responsive Design!
Part of the trust you build with your audience comes from the blog design. • Does it look professional and clean? • Is it designed to read well?
Ramping Up Readership 2
People who actually care about what you have to say are far more important than millions of hyperactive eyeballs. Notice I didn’t say ramping up traﬃc…
• Look at customer support questions. • What problems can you solve for your prospects in the form of a post? • Run a survey. Ask your followers what they want to read. • Try to nail down 20 initial headlines to seed your ﬁrst blog posts. Brainstorm & Come Up With A List Of Headlines
• Is your content detailed? • Can adding visuals help communicate? • Are you really creating value? Or are you simply glossing over a topic? • Have 1,000 articles already been written on the topic? And are you saying something new? Make Sure Your Content Doesn’t Suck
• Writing is time consuming, you’ll burn out. • Consider hiring contract writers. • Allow for guest contributors who are experts. One Person Can’t Write All The Content
Building trust, credibility and authority in the topics you discuss move your blog from being a blog to a publication. This also makes your brand more trustworthy to do business with. Trust, Authority, Credibility = Win!
1. Create an internal list of people at your company. 2. Opt-them into your internal post notiﬁcation list. 3. Have them share your content on LinkedIn, Twi er, Google Plus and Facebook. A Li le Distribution Hack
Leads vs. Subscriber? Both? What’s Your Blog’s Main CTA Going To Be?
Maintaining and Scaling 3
The number one issue you have worry about is hurting your quality. Everyone wants “more, more MORE!” - but at what cost? Be Careful About Being Too Quick To Scale
You can get a cached copy of all your content from Google (for a limited time). Use the “Way Back Machine” - http://archive.org/we