The Art of Growth Hacking by Neil Patel

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GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers @neilpatel “Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012 CHANNELS GET CROWDED Fast! Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX Distribution Hacks Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff Integrations Shopify has 30,000+ businesses Salesforce has 100,000+ businesses Box has 120,000+ businesses 37signals has 150,000+ businesses Yammer has 200,000+ businesses Constant Contact has 400,000+ businesses Github has 1,900,000+ people MailChimp has 2,000,000+ people Google Apps has 4,000,000+ businesses FreshBooks has 4,500,000+ people Google Analytics has 30,000,000+ accounts Evernote has 30,000,000+ people Dropbox has 50,000,000+ people How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome Work Emails HTTP://PODIO.COM Work Emails HTTP://YAMMER.COM How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions Embeds HTTP://KISS.LY/YTEMBED Embeds HTTP://KISS.LY/SSEMBEDS How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess Powered By How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness Free Stuff HTTP://GRADER.COM Free Stuff HTTP://NEWRELIC.COM/ASI Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/ How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue FIGURE OUT WHAT’S BEST FOR Your Product YOU HAVE No Excuses We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com

Marketing Technologie Business

!

“Growth is important, and most great companies take it
seriously.”
Adam Nash
HTTP://KISS.LY/ANASHNOTES

WHO ARE YOUR

Customers?
HTTP://KISS.LY/SMBANALYSIS

HOW DO YOU REACH YOUR

Customers?
HTTP://KISS.LY/KISSBLUEGLASSLA2012

Google AdWords
Cost per acquisition: $233$388
For a $99 product.
Fail.

HTTP://KISS.LY/DREWDROPBOX

Five strategies for distribution

Integrations
Work Emails
Embeds
Powered By
Free Stuff

DOWN WIT’

O.P.P.
OTHER PEOPLE’S PLATFORMS

Constant Contact has 400,000+ businesses

Google Analytics has 30,000,000+ accounts

How to optimize integrations

Integrations make your product better
Measure your conversions and
revenue
Discover valuable integrations
Ask users about integrations
Make your partner pages awesome

How to optimize “Work Emails”

Optimize on-boarding
Show people who they should follow
Utilize invitations during on-boarding
Measure # of people in every
company
Discover the engaging interactions

How to optimize embeds

Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
Test relevant call to actions
Optimize for search but don’t obsess

How to optimize “Powered By”

What are you Powering?
Test the copy of your call to action
Test and optimize your landing pages
Track views, clicks, conversions and
LTV
Measure individual effectiveness

Free Stuff

HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/

How to optimize free tools

Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test your ideas minimally (ghetto)
Measure and optimize revenue

FIGURE OUT WHAT’S BEST FOR

Your Product

We’re hiring. Join our team!
kissmetrics.com/careers

Neil Patel

npatel@kissmetrics.com

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Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed. The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving. The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.

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