Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Measuring Your
Nonprofit Marketing
Success with Kivi Leroux Miller
Nonprofit
Communications
Trends Report
2015
http://npmg.us/2015
#npcomm2015
Communications
is about
community
engagement and
our brand.
We need to
do it all!
Fundraising
should drive our
communicati...
Communications
is about
community
engagement and
our brand.
We need to
do it all!
Fundraising
should drive our
communicati...
Is Engaging Our Community a Top 3 Goal?
Communications Director Development Director
Executive Director
65%
51%
39%
Is Engaging Our Community a Top 3 Goal?
Communications Director Development Director
Executive Director
Is General Brand Awareness a Top 3 Goal?
Communications Director Development Director
Executive Director
68%
42%
25%
Is General Brand Awareness a Top 3 Goal?
Communications Director Development Director
Executive Director
Is Retaining Current Donors a Top 3 Goal?
Communications Director Development Director
Executive Director
36%
60%
94%
Is Retaining Current Donors a Top 3 Goal?
Communications Director Development Director
Executive Director
Is Acquiring New Donors a Top 3 Goal?
Communications Director Development Director
Executive Director
33%
54%
89%
Is Acquiring New Donors a Top 3 Goal?
Communications Director Development Director
Executive Director
Not a Surprise, Really.
But Few Orgs Talk About It Openly.
Your Goals Change Based on Your Job Title!
• Acquiring new donors
• Retaining current donors
• Increasing giving levels
• Funding for new programs
• Encouraging peer...
• Getting more program participants
or volunteers
• Diversifying participants or
volunteers
• Getting people to events
• E...
• Engaging participants or
supporters
• Positioning as an expert or reliable
source
• Improving awareness
• Building lists...
• Impressions
• Coverage
• Exposure
• Impact
• Conversation
• Engagement
• Same time last year
• Last month or quarter
of this year
• Last edition or
campaign
Kivi Leroux Miller
@kivilm
kivi@ecoscribe.com
Fb.com/nonprofitmarketingguide
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Measuring Your Nonprofit Marketing Success
Prochain SlideShare
Chargement dans…5
×

Measuring Your Nonprofit Marketing Success

Presented 2/26/15 at the ALDE Conference in Reno NV

Measuring Your Nonprofit Marketing Success

  1. 1. Measuring Your Nonprofit Marketing Success with Kivi Leroux Miller
  2. 2. Nonprofit Communications Trends Report 2015 http://npmg.us/2015 #npcomm2015
  3. 3. Communications is about community engagement and our brand. We need to do it all! Fundraising should drive our communications. Sound Familiar? Who Has What Job?
  4. 4. Communications is about community engagement and our brand. We need to do it all! Fundraising should drive our communications. Sound Familiar? Who Has What Job? Communications Director Development Director Executive Director
  5. 5. Is Engaging Our Community a Top 3 Goal? Communications Director Development Director Executive Director
  6. 6. 65% 51% 39% Is Engaging Our Community a Top 3 Goal? Communications Director Development Director Executive Director
  7. 7. Is General Brand Awareness a Top 3 Goal? Communications Director Development Director Executive Director
  8. 8. 68% 42% 25% Is General Brand Awareness a Top 3 Goal? Communications Director Development Director Executive Director
  9. 9. Is Retaining Current Donors a Top 3 Goal? Communications Director Development Director Executive Director
  10. 10. 36% 60% 94% Is Retaining Current Donors a Top 3 Goal? Communications Director Development Director Executive Director
  11. 11. Is Acquiring New Donors a Top 3 Goal? Communications Director Development Director Executive Director
  12. 12. 33% 54% 89% Is Acquiring New Donors a Top 3 Goal? Communications Director Development Director Executive Director
  13. 13. Not a Surprise, Really. But Few Orgs Talk About It Openly. Your Goals Change Based on Your Job Title!
  14. 14. • Acquiring new donors • Retaining current donors • Increasing giving levels • Funding for new programs • Encouraging peer-to-peer fundraising
  15. 15. • Getting more program participants or volunteers • Diversifying participants or volunteers • Getting people to events • Educating on specific issues • Collecting feedback on specific issues
  16. 16. • Engaging participants or supporters • Positioning as an expert or reliable source • Improving awareness • Building lists • Increasing website traffic and SEO
  17. 17. • Impressions • Coverage • Exposure • Impact • Conversation • Engagement
  18. 18. • Same time last year • Last month or quarter of this year • Last edition or campaign
  19. 19. Kivi Leroux Miller @kivilm kivi@ecoscribe.com Fb.com/nonprofitmarketingguide

×